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Southern National
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Green Olive loves a good collaboration, and working with our dear friends chef Duane Nutter and restaurateur Reggie Washington always delivers just that. Flying high as two-time James Beard Award nominees for One Flew South, located at Atlanta’s Hartsfield-Jackson International Airport, the dynamic duo planned to expand Port City Hospitality Group to the coastal Alabama market. Serving up globally-inspired local fare and one-of-a-kind hospitality, Southern National opened its doors in the Fall of 2017, housed in a mid-nineteenth century building situated right in the heart of the Mobile Arts District.

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SERVICES

Logo Design
Signage Design
Menu Design
Website Design
Apparel Design
Public Relations
Story Pitching
Social Media Marketing
HTML E-Mail Marketing
Community Relations
Media Kit Development & Distribution
Partnership Development
Off-Premise Event Coordination
On-Premise Event Development

SERVICES
Logo Design
Signage Design
Menu Design
Website Design
Apparel Design
Public Relations
Story Pitching
Social Media Marketing
HTML E-Mail Marketing
Community Relations
Media Kit Development & Distribution
Partnership Development
Off-Premise Event Coordination
On-Premise Event Development

PROCESS

Our design team eagerly got to work on branding the concept, intent on defining a unique personality that would speak to the owners’ connection to the local landscape. Drawing inspiration from historic railroad vernacular, we exploited Mobile’s role as a key trading center of the South. This provided a strategic foundation to explore how other designed touchpoints were to take shape.

Meanwhile, our public relations and communications team curated a strategy to build awareness of the duo’s outstanding history, as well as introduce the concept to both the media and the public as a turn in Nutter’s career. Previously coined “the airport chef” from his stint at the Atlanta Hartsfield-Jackson International Airport’s One Flew South, Nutter would be introducing his own concept to a town not yet familiar with his award-winning cuisine: Mobile, Alabama.

Our design team eagerly got to work on branding the concept, intent on defining a unique personality that would speak to the owners’ connection to the local landscape. Drawing inspiration from historic railroad vernacular, we exploited Mobile’s role as a key trading center of the South. This provided a strategic foundation to explore how other designed touchpoints were to take shape.

Meanwhile, our public relations and communications team curated a strategy to build awareness of the duo’s outstanding history, as well as introduce the concept to both the media and the public as a turn in Nutter’s career. Previously coined “the airport chef” from his stint at the Atlanta Hartsfield-Jackson International Airport’s One Flew South, Nutter would be introducing his own concept to a town not yet familiar with his award-winning cuisine: Mobile, Alabama.

Our design team eagerly got to work on branding the concept, intent on defining a unique personality that would speak to the owners’ connection to the local landscape. Drawing inspiration from historic railroad vernacular, we exploited Mobile’s role as a key trading center of the South. This provided a strategic foundation to explore how other designed touchpoints were to take shape.

Meanwhile, our public relations and communications team curated a strategy to build awareness of the duo’s outstanding history, as well as introduce the concept to both the media and the public as a turn in Nutter’s career. Previously coined “the airport chef” from his stint at the Atlanta Hartsfield-Jackson International Airport’s One Flew South, Nutter would be introducing his own concept to a town not yet familiar with his award-winning cuisine: Mobile, Alabama.

Green Olive Media’s public relations plan launched via a partnership and preview dinner with Mobile’s most renowned culinary personality, Pete Blohme. By strategically partnering with a local chef of high notoriety, we were able to establish Nutter as an equally-renowned chef, as well as align Southern National with a restaurant that has already elevated the culinary scene for the city of Mobile. In the spring of 2017, Green Olive proposed and executed the Southern National Pop-Up Dinner with Pete Blohme, and successfully hosted over 75 of Mobile’s most prominent media members, political leaders, concierges, influencers, and VIPs for a taste of what was to come.

Prior to opening, Green Olive Media continued to build hype via media placements in local, regional and national publications alike. In efforts to establish Southern National as the next best restaurant in the region, our team secured placements promoting what would be Southern National’s signature southern-national cuisine, and spotlighting Nutter’s career move in Garden & Gun, the Southern Foodways Alliance’s Gravy, Marie Claire Magazine, and others. Consistent features in top publications, alongside a clever social media campaign, had the target market of Mobile well-prepped and eager for Southern National’s grand opening in October.

Since opening, Green Olive Media has curated and coordinated on-site events, negotiated strong off-site participation, and brokered creative partnerships between community and industry organizations. Capitalizing on the city’s appetite for Mardis Gras, we successfully implemented an annual brand-building event, Southern National’s Mardis Gras Porch Party, strategically hosted in partnership with southern brands Big Green Egg, Cathead Vodka, and Springer Mountain Chicken. Furthermore, Green Olive has secured Southern National’s participation in top-tier industry events such as the Charleston Wine & Food Festival and the James Beard Foundation’s Chef Boot Camp, and established Nutter as a trailblazer in sustainable, southern cookery via his participation as the solo chef partner for the Southern Foodways Winter Symposium and singer Jack Johnson’s Farm to Table Stage Events. Lastly, we have continued to position Nutter as one of the south’s most celebrated African American chefs through candid interviews and participation in events that salute and support the Edna Lewis Foundation.

These strategies, paired with Southern National’s infallible cuisine and impeccable service, resulted in Southern National being named a 2018 James Beard Semifinalist for Best New Restaurant, just four short months after opening.

TESTIMONIAL

“We’ve been working with Green Olive Media for close to eleven years now, and not only have we created a relationship that makes sense, but a relationship consisting of two companies that are feeding each other for success. From the first time we met in Chicago, it was a meeting of the minds. It was a great experience creating One Flew South — working together on branding and media relations — as it has been with our newest venture, Southern National. Green Olive nailed the concept, from branding to PR, to make it such a huge success out the door — so much so that only four months after opening, we were nominated for a James Beard Award for Best New Restaurant.” – Executive Chef Duane Nutter

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SELECT PRESS:

SELECT PRESS:

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Atlanta

Atlanta

Atlanta

Atlanta

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media