SERVICES

Brand Positioning & Messaging
Creative Campaign Development
Traditional Public Relations
Story Pitching
Event Planning
Event Coordination
Event Marketing
Strategic Media Partnership Engagement
Key Influencer Engagement
Media Training
Media Kit Development
Media Kit Distribution
Trade Sales Kit Development
Campaign Branding 
Website Design
Event, Consumer Activation & Retail
Engagement Collateral
Advertising Placement & Design
Photography

SERVICES

Brand Positioning & Messaging
Creative Campaign Development
Traditional Public Relations
Story Pitching
Event Planning
Event Coordination
Event Marketing
Strategic Media Partnership Engagement
Key Influencer Engagement
Media Training
Media Kit Development
Media Kit Distribution
Trade Sales Kit Development
Campaign Branding 
Website Design
Event, Consumer Activation & Retail
Engagement Collateral
Advertising Placement & Design
Photography

SERVICES

Brand Positioning & Messaging
Creative Campaign Development
Traditional Public Relations
Story Pitching
Event Planning
Event Coordination
Event Marketing
Strategic Media Partnership Engagement
Key Influencer Engagement
Media Training
Media Kit Development
Media Kit Distribution
Trade Sales Kit Development
Campaign Branding 
Website Design
Event, Consumer Activation & Retail
Engagement Collateral
Advertising Placement & Design
Photography

SERVICES

Brand Positioning & Messaging
Creative Campaign Development
Traditional Public Relations
Story Pitching
Event Planning
Event Coordination
Event Marketing
Strategic Media Partnership Engagement
Key Influencer Engagement
Media Training
Media Kit Development
Media Kit Distribution
Trade Sales Kit Development
Campaign Branding 
Website Design
Event, Consumer Activation & Retail
Engagement Collateral
Advertising Placement & Design
Photography

PROCESS

PROCESS

PROCESS

PROCESS

Green Olive’s next steps centered around the following goals:

• Create brand awareness for Birra Moretti in target markets through a unique and engaging marketing program
•  Increase rotation and visibility of Birra Moretti in key gourmet pizza accounts
• Promote Birra Moretti brand messaging — link with authentic Italian food, approachable and social nature, and its craftsmanship
• Create a partnership with East Village Radio and target market gourmet pizza accounts to drive brand awareness, brand messaging and increase visibility
• Develop a compelling marking program focused on the link between Birra Moretti and Italian gourmet pizza, ultimately positioning the brand as the “go to” beverage to drink when eating pizza
• With the planning of any communications campaign, deliver strategy and tactics which are grouped into the following three areas: informational, motivational and behavioral

In addition to the above focuses, Green Olive Media designed a series of touchpoints to support the campaign, including logo design and event collateral, consumer activation collateral and retail engagement collateral. We also launched MorettiLovesPizza.com, a micro website for Birra Moretti to inform consumers about the history of the beer that is “older than Italy” and highlight the brand connection between authentic Italian pizza and Italian beer. The campaign website directed users to Birra Moretti online platforms, as well as guidelines and submission information for an interactive consumer contest.

We partnered with East Village Radio in NYC on the campaign launch event which took place at Sauce, a restaurant owned by Frank Prisinzano, which opened in tandem with the Moretti Loves Pizza contest. We selected New York Magazine’s Grub Street as our digital advertising partner through which to promote the consumer contest. The finale event for the campaign launch was held at å, also located in New York City.

Green Olive’s next steps centered around the following goals:

• Create brand awareness for Birra Moretti in target markets through a unique and engaging marketing program
•  Increase rotation and visibility of Birra Moretti in key gourmet pizza accounts
• Promote Birra Moretti brand messaging — link with authentic Italian food, approachable and social nature, and its craftsmanship
• Create a partnership with East Village Radio and target market gourmet pizza accounts to drive brand awareness, brand messaging and increase visibility
• Develop a compelling marking program focused on the link between Birra Moretti and Italian gourmet pizza, ultimately positioning the brand as the “go to” beverage to drink when eating pizza
• With the planning of any communications campaign, deliver strategy and tactics which are grouped into the following three areas: informational, motivational and behavioral

In addition to the above focuses, Green Olive Media designed a series of touchpoints to support the campaign, including logo design and event collateral, consumer activation collateral and retail engagement collateral. We also launched MorettiLovesPizza.com, a micro website for Birra Moretti to inform consumers about the history of the beer that is “older than Italy” and highlight the brand connection between authentic Italian pizza and Italian beer. The campaign website directed users to Birra Moretti online platforms, as well as guidelines and submission information for an interactive consumer contest.

We partnered with East Village Radio in NYC on the campaign launch event which took place at Sauce, a restaurant owned by Frank Prisinzano, which opened in tandem with the Moretti Loves Pizza contest. We selected New York Magazine’s Grub Street as our digital advertising partner through which to promote the consumer contest. The finale event for the campaign launch was held at å, also located in New York City.

Green Olive’s next steps centered around the following goals:

• Create brand awareness for Birra Moretti in target markets through a unique and engaging marketing program
•  Increase rotation and visibility of Birra Moretti in key gourmet pizza accounts
• Promote Birra Moretti brand messaging — link with authentic Italian food, approachable and social nature, and its craftsmanship
• Create a partnership with East Village Radio and target market gourmet pizza accounts to drive brand awareness, brand messaging and increase visibility
• Develop a compelling marking program focused on the link between Birra Moretti and Italian gourmet pizza, ultimately positioning the brand as the “go to” beverage to drink when eating pizza
• With the planning of any communications campaign, deliver strategy and tactics which are grouped into the following three areas: informational, motivational and behavioral

In addition to the above focuses, Green Olive Media designed a series of touchpoints to support the campaign, including logo design and event collateral, consumer activation collateral and retail engagement collateral. We also launched MorettiLovesPizza.com, a micro website for Birra Moretti to inform consumers about the history of the beer that is “older than Italy” and highlight the brand connection between authentic Italian pizza and Italian beer. The campaign website directed users to Birra Moretti online platforms, as well as guidelines and submission information for an interactive consumer contest.

We partnered with East Village Radio in NYC on the campaign launch event which took place at Sauce, a restaurant owned by Frank Prisinzano, which opened in tandem with the Moretti Loves Pizza contest. We selected New York Magazine’s Grub Street as our digital advertising partner through which to promote the consumer contest. The finale event for the campaign launch was held at å, also located in New York City.

Green Olive’s next steps centered around the following goals:

• Create brand awareness for Birra Moretti in target markets through a unique and engaging marketing program
•  Increase rotation and visibility of Birra Moretti in key gourmet pizza accounts
• Promote Birra Moretti brand messaging — link with authentic Italian food, approachable and social nature, and its craftsmanship
• Create a partnership with East Village Radio and target market gourmet pizza accounts to drive brand awareness, brand messaging and increase visibility
• Develop a compelling marking program focused on the link between Birra Moretti and Italian gourmet pizza, ultimately positioning the brand as the “go to” beverage to drink when eating pizza
• With the planning of any communications campaign, deliver strategy and tactics which are grouped into the following three areas: informational, motivational and behavioral

In addition to the above focuses, Green Olive Media designed a series of touchpoints to support the campaign, including logo design and event collateral, consumer activation collateral and retail engagement collateral. We also launched MorettiLovesPizza.com, a micro website for Birra Moretti to inform consumers about the history of the beer that is “older than Italy” and highlight the brand connection between authentic Italian pizza and Italian beer. The campaign website directed users to Birra Moretti online platforms, as well as guidelines and submission information for an interactive consumer contest.

We partnered with East Village Radio in NYC on the campaign launch event which took place at Sauce, a restaurant owned by Frank Prisinzano, which opened in tandem with the Moretti Loves Pizza contest. We selected New York Magazine’s Grub Street as our digital advertising partner through which to promote the consumer contest. The finale event for the campaign launch was held at å, also located in New York City.

RESULTS

RESULTS

RESULTS

RESULTS

Green Olive Media successfully concepted a scalable U.S.-targeted unique marketing campaign for Birra Moretti, reaching consumers, on-premise trade accounts, and the media. Our team designed, handled content development, and launched a consumer contest based program, expanding digital and physical presence and connecting the brand with gourmet pizza in the minds of consumers. The campaign yielded an expanded inventory of the digital properties and brand assets, as well as engagement and growth of the brand, with by-the-numbers results as follows:

• Trade Participation: 32 on-premise accounts
• Launch event total attendees: Exceeded goal by 17%; media attendees included Daily Candy, Thrillist, Travel & Leisure, Ale Street News, Beer Basics Hail the Ale Blog (representing 2.7M impression opportunities)
• Pitched and distributed in excess of 500 campaign media kits

Green Olive Media successfully concepted a scalable U.S.-targeted unique marketing campaign for Birra Moretti, reaching consumers, on-premise trade accounts, and the media. Our team designed, handled content development, and launched a consumer contest based program, expanding digital and physical presence and connecting the brand with gourmet pizza in the minds of consumers. The campaign yielded an expanded inventory of the digital properties and brand assets, as well as engagement and growth of the brand, with by-the-numbers results as follows:

• Trade Participation: 32 on-premise accounts
• Launch event total attendees: Exceeded goal by 17%; media attendees included Daily Candy, Thrillist, Travel & Leisure, Ale Street News, Beer Basics Hail the Ale Blog (representing 2.7M impression opportunities)
• Pitched and distributed in excess of 500 campaign media kits

Green Olive Media successfully concepted a scalable U.S.-targeted unique marketing campaign for Birra Moretti, reaching consumers, on-premise trade accounts, and the media. Our team designed, handled content development, and launched a consumer contest based program, expanding digital and physical presence and connecting the brand with gourmet pizza in the minds of consumers. The campaign yielded an expanded inventory of the digital properties and brand assets, as well as engagement and growth of the brand, with by-the-numbers results as follows:

• Trade Participation: 32 on-premise accounts
• Launch event total attendees: Exceeded goal by 17%; media attendees included Daily Candy, Thrillist, Travel & Leisure, Ale Street News, Beer Basics Hail the Ale Blog (representing 2.7M impression opportunities)
• Pitched and distributed in excess of 500 campaign media kits

Green Olive Media successfully concepted a scalable U.S.-targeted unique marketing campaign for Birra Moretti, reaching consumers, on-premise trade accounts, and the media. Our team designed, handled content development, and launched a consumer contest based program, expanding digital and physical presence and connecting the brand with gourmet pizza in the minds of consumers. The campaign yielded an expanded inventory of the digital properties and brand assets, as well as engagement and growth of the brand, with by-the-numbers results as follows:

• Trade Participation: 32 on-premise accounts
• Launch event total attendees: Exceeded goal by 17%; media attendees included Daily Candy, Thrillist, Travel & Leisure, Ale Street News, Beer Basics Hail the Ale Blog (representing 2.7M impression opportunities)
• Pitched and distributed in excess of 500 campaign media kits