Live! by Loews
Arlington, TX
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Live! by Loews
Arlington, TX
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Live! by Loews
Arlington, TX
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Live! by Loews
Arlington, TX
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Live! by Loews
Arlington, TX
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Bringing an upscale hospitality experience to Arlington’s Entertainment District, Live! by Loews offers unparalleled, easy access to Texas Rangers’ Globe Life Field, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium Arlington & Expo Center, and more. With 35,000 square feet of indoor and outdoor space the hotel is ideal for meetings and conventions, but also perfect for families, sports fans, and anyone looking for the true meaning of Texan hospitality.
Green Olive worked closely with Loews Hotels to concept and execute the branding for all of the property’s food and beverage outlets in a manner befitting Loews award-winning quality and premier guest satisfaction standards. Thoughtful, unique brand positioning and design allowed Green Olive to create and facilitate the hospitality experience Loews is known for around the world.
Bringing an upscale hospitality experience to Arlington’s Entertainment District, Live! by Loews offers unparalleled, easy access to Texas Rangers’ Globe Life Field, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium Arlington & Expo Center, and more. With 35,000 square feet of indoor and outdoor space the hotel is ideal for meetings and conventions, but also perfect for families, sports fans, and anyone looking for the true meaning of Texan hospitality.
Green Olive worked closely with Loews Hotels to concept and execute the branding for all of the property’s food and beverage outlets in a manner befitting Loews award-winning quality and premier guest satisfaction standards. Thoughtful, unique brand positioning and design allowed Green Olive to create and facilitate the hospitality experience Loews is known for around the world.
Bringing an upscale hospitality experience to Arlington’s Entertainment District, Live! by Loews offers unparalleled, easy access to Texas Rangers’ Globe Life Field, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium Arlington & Expo Center, and more. With 35,000 square feet of indoor and outdoor space the hotel is ideal for meetings and conventions, but also perfect for families, sports fans, and anyone looking for the true meaning of Texan hospitality.
Green Olive worked closely with Loews Hotels to concept and execute the branding for all of the property’s food and beverage outlets in a manner befitting Loews award-winning quality and premier guest satisfaction standards. Thoughtful, unique brand positioning and design allowed Green Olive to create and facilitate the hospitality experience Loews is known for around the world.
Bringing an upscale hospitality experience to Arlington’s Entertainment District, Live! by Loews offers unparalleled, easy access to Texas Rangers’ Globe Life Field, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium Arlington & Expo Center, and more. With 35,000 square feet of indoor and outdoor space the hotel is ideal for meetings and conventions, but also perfect for families, sports fans, and anyone looking for the true meaning of Texan hospitality.
Green Olive worked closely with Loews Hotels to concept and execute the branding for all of the property’s food and beverage outlets in a manner befitting Loews award-winning quality and premier guest satisfaction standards. Thoughtful, unique brand positioning and design allowed Green Olive to create and facilitate the hospitality experience Loews is known for around the world.
Bringing an upscale hospitality experience to Arlington’s Entertainment District, Live! by Loews offers unparalleled, easy access to Texas Rangers’ Globe Life Field, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium Arlington & Expo Center, and more. With 35,000 square feet of indoor and outdoor space the hotel is ideal for meetings and conventions, but also perfect for families, sports fans, and anyone looking for the true meaning of Texan hospitality.
Green Olive worked closely with Loews Hotels to concept and execute the branding for all of the property’s food and beverage outlets in a manner befitting Loews award-winning quality and premier guest satisfaction standards. Thoughtful, unique brand positioning and design allowed Green Olive to create and facilitate the hospitality experience Loews is known for around the world.
Soak Poolside Bar
Arlington, TX
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Soak Poolside Bar
Arlington, TX
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Soak Poolside Bar
Arlington, TX
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Soak Poolside Bar
Arlington, TX
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Soak Poolside Bar
Arlington, TX
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As an anchor to the bustling Texas Live! district, the Loews Arlington Hotel needed to reflect the activated pulse of its neighborhood. The pool area boasts stunning views of the adjacent AT&T stadium, drawing sports fans and families alike. Soak offers luxury style cabanas and a full-service bar, so guests can cool down after a day in the Texas heat.
As an anchor to the bustling Texas Live! district, the Loews Arlington Hotel needed to reflect the activated pulse of its neighborhood. The pool area boasts stunning views of the adjacent AT&T stadium, drawing sports fans and families alike. Soak offers luxury style cabanas and a full-service bar, so guests can cool down after a day in the Texas heat.
As an anchor to the bustling Texas Live! district, the Loews Arlington Hotel needed to reflect the activated pulse of its neighborhood. The pool area boasts stunning views of the adjacent AT&T stadium, drawing sports fans and families alike. Soak offers luxury style cabanas and a full-service bar, so guests can cool down after a day in the Texas heat.
As an anchor to the bustling Texas Live! district, the Loews Arlington Hotel needed to reflect the activated pulse of its neighborhood. The pool area boasts stunning views of the adjacent AT&T stadium, drawing sports fans and families alike. Soak offers luxury style cabanas and a full-service bar, so guests can cool down after a day in the Texas heat.
As an anchor to the bustling Texas Live! district, the Loews Arlington Hotel needed to reflect the activated pulse of its neighborhood. The pool area boasts stunning views of the adjacent AT&T stadium, drawing sports fans and families alike. Soak offers luxury style cabanas and a full-service bar, so guests can cool down after a day in the Texas heat.
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
PROCESS
The Loews team wanted Soak to feel like a destination on its own. The location made it an ideal oasis among a busy arts and entertainment area. The branding would need to feel fresh and fun, not taking itself too seriously. A welcome escape for a variety of guests, Soak would always maintain a fun, youthful personality while being sure to border on the upscale atmosphere of the hotel.
The Loews team wanted Soak to feel like a destination on its own. The location made it an ideal oasis among a busy arts and entertainment area. The branding would need to feel fresh and fun, not taking itself too seriously. A welcome escape for a variety of guests, Soak would always maintain a fun, youthful personality while being sure to border on the upscale atmosphere of the hotel.
The Loews team wanted Soak to feel like a destination on its own. The location made it an ideal oasis among a busy arts and entertainment area. The branding would need to feel fresh and fun, not taking itself too seriously. A welcome escape for a variety of guests, Soak would always maintain a fun, youthful personality while being sure to border on the upscale atmosphere of the hotel.
The Loews team wanted Soak to feel like a destination on its own. The location made it an ideal oasis among a busy arts and entertainment area. The branding would need to feel fresh and fun, not taking itself too seriously. A welcome escape for a variety of guests, Soak would always maintain a fun, youthful personality while being sure to border on the upscale atmosphere of the hotel.
The Loews team wanted Soak to feel like a destination on its own. The location made it an ideal oasis among a busy arts and entertainment area. The branding would need to feel fresh and fun, not taking itself too seriously. A welcome escape for a variety of guests, Soak would always maintain a fun, youthful personality while being sure to border on the upscale atmosphere of the hotel.
Clover Club
Arlington, TX
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Clover Club
Arlington, TX
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Clover Club
Arlington, TX
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Clover Club
Arlington, TX
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Clover Club
Arlington, TX
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The outdoor dining area of the Loews Arlington Hotel boasts a spectacular view of the adjacent stadium. The folks at Loews wanted to capitalize on this unique ambiance with a fashionable and contemporary aesthetic. The name Clover Club is a nod to the pre-prohibiton era cocktail, setting the tone for a lively food and beverage experience with a modern twist.
The outdoor dining area of the Loews Arlington Hotel boasts a spectacular view of the adjacent stadium. The folks at Loews wanted to capitalize on this unique ambiance with a fashionable and contemporary aesthetic. The name Clover Club is a nod to the pre-prohibiton era cocktail, setting the tone for a lively food and beverage experience with a modern twist.
The outdoor dining area of the Loews Arlington Hotel boasts a spectacular view of the adjacent stadium. The folks at Loews wanted to capitalize on this unique ambiance with a fashionable and contemporary aesthetic. The name Clover Club is a nod to the pre-prohibiton era cocktail, setting the tone for a lively food and beverage experience with a modern twist.
The outdoor dining area of the Loews Arlington Hotel boasts a spectacular view of the adjacent stadium. The folks at Loews wanted to capitalize on this unique ambiance with a fashionable and contemporary aesthetic. The name Clover Club is a nod to the pre-prohibiton era cocktail, setting the tone for a lively food and beverage experience with a modern twist.
The outdoor dining area of the Loews Arlington Hotel boasts a spectacular view of the adjacent stadium. The folks at Loews wanted to capitalize on this unique ambiance with a fashionable and contemporary aesthetic. The name Clover Club is a nod to the pre-prohibiton era cocktail, setting the tone for a lively food and beverage experience with a modern twist.
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
SERVICES
Strategic Brand Messaging
Strategic Brand Positioning
Identity Design
Collateral Design
Menu Design
PROCESS
As the space’s interiors are fairly modern, the branding would need to balance the nostalgia of supper clubs with the attitude of a sexy, upscale lounge. The colors, imagery, and type choices all come together to present a dining experience that is stylish and refined, embodying the craft and authenticity of its offerings.
As the space’s interiors are fairly modern, the branding would need to balance the nostalgia of supper clubs with the attitude of a sexy, upscale lounge. The colors, imagery, and type choices all come together to present a dining experience that is stylish and refined, embodying the craft and authenticity of its offerings.
As the space’s interiors are fairly modern, the branding would need to balance the nostalgia of supper clubs with the attitude of a sexy, upscale lounge. The colors, imagery, and type choices all come together to present a dining experience that is stylish and refined, embodying the craft and authenticity of its offerings.
As the space’s interiors are fairly modern, the branding would need to balance the nostalgia of supper clubs with the attitude of a sexy, upscale lounge. The colors, imagery, and type choices all come together to present a dining experience that is stylish and refined, embodying the craft and authenticity of its offerings.
As the space’s interiors are fairly modern, the branding would need to balance the nostalgia of supper clubs with the attitude of a sexy, upscale lounge. The colors, imagery, and type choices all come together to present a dining experience that is stylish and refined, embodying the craft and authenticity of its offerings.
Selected Works
The Ritz-CarltonDesign, Public Relations, Social Media | St. Louis, MO
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
Sweetwater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-CarltonDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media