A picturesque destination on the Pacific Ocean, Coronado is conveniently located west of downtown San Diego, a short distance across the bay. The affluent vacation destination was established in the late 19th century. Tourism plays an essential role in the local economy; with a veritable bounty of hotels and inns, the island is home to three major resort properties. Located on its own 15-acre peninsula, Loews Coronado Bay Resort is home to an array of on-site dining options, including bars and lounges, full-service restaurants, and a grab-and-go outlet intended for ultimate convenience.
In an area characterized by a high concentration of poorly branded restaurants geared towards tourists, Green Olive and hotel management saw an opportunity to make a greater impression through thoughtful and deliberate conceptual choices, that not only spoke to the transient audience but locals alike. We were brought on board to transform Market, a three-meal eatery, and Market To-Go, it’s quick-service and retail counterpart, as they failed to buy into the themes suggestive of a marketplace and lacked the individual personality and appeal of independent eateries.
A picturesque destination on the Pacific Ocean, Coronado is conveniently located west of downtown San Diego, a short distance across the bay. The affluent vacation destination was established in the late 19th century. Tourism plays an essential role in the local economy; with a veritable bounty of hotels and inns, the island is home to three major resort properties. Located on its own 15-acre peninsula, Loews Coronado Bay Resort is home to an array of on-site dining options, including bars and lounges, full-service restaurants, and a grab-and-go outlet intended for ultimate convenience.
A picturesque destination on the Pacific Ocean, Coronado is conveniently located west of downtown San Diego, a short distance across the bay. The affluent vacation destination was established in the late 19th century. Tourism plays an essential role in the local economy; with a veritable bounty of hotels and inns, the island is home to three major resort properties. Located on its own 15-acre peninsula, Loews Coronado Bay Resort is home to an array of on-site dining options, including bars and lounges, full-service restaurants, and a grab-and-go outlet intended for ultimate convenience.
A picturesque destination on the Pacific Ocean, Coronado is conveniently located west of downtown San Diego, a short distance across the bay. The affluent vacation destination was established in the late 19th century. Tourism plays an essential role in the local economy; with a veritable bounty of hotels and inns, the island is home to three major resort properties. Located on its own 15-acre peninsula, Loews Coronado Bay Resort is home to an array of on-site dining options, including bars and lounges, full-service restaurants, and a grab-and-go outlet intended for ultimate convenience.
In an area characterized by a high concentration of poorly branded restaurants geared towards tourists, Green Olive and hotel management saw an opportunity to make a greater impression through thoughtful and deliberate conceptual choices, that not only spoke to the transient audience but locals alike. We were brought on board to transform Market, a three-meal eatery, and Market To-Go, it’s quick-service and retail counterpart, as they failed to buy into the themes suggestive of a marketplace and lacked the individual personality and appeal of independent eateries.
A picturesque destination on the Pacific Ocean, Coronado is conveniently located west of downtown San Diego, a short distance across the bay. The affluent vacation destination was established in the late 19th century. Tourism plays an essential role in the local economy; with a veritable bounty of hotels and inns, the island is home to three major resort properties. Located on its own 15-acre peninsula, Loews Coronado Bay Resort is home to an array of on-site dining options, including bars and lounges, full-service restaurants, and a grab-and-go outlet intended for ultimate convenience.
In an area characterized by a high concentration of poorly branded restaurants geared towards tourists, Green Olive and hotel management saw an opportunity to make a greater impression through thoughtful and deliberate conceptual choices, that not only spoke to the transient audience but locals alike. We were brought on board to transform Market, a three-meal eatery, and Market To-Go, it’s quick-service and retail counterpart, as they failed to buy into the themes suggestive of a marketplace and lacked the individual personality and appeal of independent eateries.
A picturesque destination on the Pacific Ocean, Coronado is conveniently located west of downtown San Diego, a short distance across the bay. The affluent vacation destination was established in the late 19th century. Tourism plays an essential role in the local economy; with a veritable bounty of hotels and inns, the island is home to three major resort properties. Located on its own 15-acre peninsula, Loews Coronado Bay Resort is home to an array of on-site dining options, including bars and lounges, full-service restaurants, and a grab-and-go outlet intended for ultimate convenience.
In an area characterized by a high concentration of poorly branded restaurants geared towards tourists, Green Olive and hotel management saw an opportunity to make a greater impression through thoughtful and deliberate conceptual choices, that not only spoke to the transient audience but locals alike. We were brought on board to transform Market, a three-meal eatery, and Market To-Go, it’s quick-service and retail counterpart, as they failed to buy into the themes suggestive of a marketplace and lacked the individual personality and appeal of independent eateries.
Previous attempts to appeal to a wide variety of clientele had left the Market concept lacking differentiation from its competitors. The cuisine failed to communicate the region’s culinary diversity while the space itself felt outdated, leaving guests uninspired and yearning for more. Tasked with communicating an artisanal experience specific to the local Southern California landscape, our team worked alongside hotel management to provide the property’s full-service restaurant with a complete overhaul.
Previous attempts to appeal to a wide variety of clientele had left the Market concept lacking differentiation from its competitors. The cuisine failed to communicate the region’s culinary diversity while the space itself felt outdated, leaving guests uninspired and yearning for more. Tasked with communicating an artisanal experience specific to the local Southern California landscape, our team worked alongside hotel management to provide the property’s full-service restaurant with a complete overhaul.
Previous attempts to appeal to a wide variety of clientele had left the Market concept lacking differentiation from its competitors. The cuisine failed to communicate the region’s culinary diversity while the space itself felt outdated, leaving guests uninspired and yearning for more. Tasked with communicating an artisanal experience specific to the local Southern California landscape, our team worked alongside hotel management to provide the property’s full-service restaurant with a complete overhaul.
Previous attempts to appeal to a wide variety of clientele had left the Market concept lacking differentiation from its competitors. The cuisine failed to communicate the region’s culinary diversity while the space itself felt outdated, leaving guests uninspired and yearning for more. Tasked with communicating an artisanal experience specific to the local Southern California landscape, our team worked alongside hotel management to provide the property’s full-service restaurant with a complete overhaul.
Previous attempts to appeal to a wide variety of clientele had left the Market concept lacking differentiation from its competitors. The cuisine failed to communicate the region’s culinary diversity while the space itself felt outdated, leaving guests uninspired and yearning for more. Tasked with communicating an artisanal experience specific to the local Southern California landscape, our team worked alongside hotel management to provide the property’s full-service restaurant with a complete overhaul.
Strategic Brand Positioning
Strategic Brand Messaging
Interior Design Consultation
Naming
Logo Design
Website Design
Signage Design
Environmental Graphics
Menu Design
Collateral Design
Ad Campaign Development
Creative Copywriting
Strategic Brand Positioning
Strategic Brand Messaging
Interior Design Consultation
Naming
Logo Design
Website Design
Signage Design
Environmental Graphics
Menu Design
Collateral Design
Ad Campaign Development
Creative Copywriting
The first step in establishing the concept as a Coronado dining destination was to clearly define the brand and its unwavering dedication to quality products, attentive service, and locally- inspired fare. Once a thoughtful personality and name were established, Green Olive worked towards bringing an authentic, dynamic environment to life. Not only do the contemporary interiors speak to the concept’s easy-going nature, but designed touchpoints also reinforce an inventive and original experience.
The first step in establishing the concept as a Coronado dining destination was to clearly define the brand and its unwavering dedication to quality products, attentive service, and locally- inspired fare. Once a thoughtful personality and name were established, Green Olive worked towards bringing an authentic, dynamic environment to life. Not only do the contemporary interiors speak to the concept’s easy-going nature, but designed touchpoints also reinforce an inventive and original experience.
The first step in establishing the concept as a Coronado dining destination was to clearly define the brand and its unwavering dedication to quality products, attentive service, and locally- inspired fare. Once a thoughtful personality and name were established, Green Olive worked towards bringing an authentic, dynamic environment to life. Not only do the contemporary interiors speak to the concept’s easy-going nature, but designed touchpoints also reinforce an inventive and original experience.
The first step in establishing the concept as a Coronado dining destination was to clearly define the brand and its unwavering dedication to quality products, attentive service, and locally- inspired fare. Once a thoughtful personality and name were established, Green Olive worked towards bringing an authentic, dynamic environment to life. Not only do the contemporary interiors speak to the concept’s easy-going nature, but designed touchpoints also reinforce an inventive and original experience.
The first step in establishing the concept as a Coronado dining destination was to clearly define the brand and its unwavering dedication to quality products, attentive service, and locally- inspired fare. Once a thoughtful personality and name were established, Green Olive worked towards bringing an authentic, dynamic environment to life. Not only do the contemporary interiors speak to the concept’s easy-going nature, but designed touchpoints also reinforce an inventive and original experience.
As antiquated and out-of-touch with guest needs as its sister restaurant, Market To-Go was in desperate need of a conceptual facelift. The sterile space itself did little to provide patrons a multi-faceted environment for eating, drinking, shopping, socializing and relaxing, while the offerings simultaneously failed to whet appetites or pique interest.
As antiquated and out-of-touch with guest needs as its sister restaurant, Market To-Go was in desperate need of a conceptual facelift. The sterile space itself did little to provide patrons a multi-faceted environment for eating, drinking, shopping, socializing and relaxing, while the offerings simultaneously failed to whet appetites or pique interest.
As antiquated and out-of-touch with guest needs as its sister restaurant, Market To-Go was in desperate need of a conceptual facelift. The sterile space itself did little to provide patrons a multi-faceted environment for eating, drinking, shopping, socializing and relaxing, while the offerings simultaneously failed to whet appetites or pique interest.
As antiquated and out-of-touch with guest needs as its sister restaurant, Market To-Go was in desperate need of a conceptual facelift. The sterile space itself did little to provide patrons a multi-faceted environment for eating, drinking, shopping, socializing and relaxing, while the offerings simultaneously failed to whet appetites or pique interest.
As antiquated and out-of-touch with guest needs as its sister restaurant, Market To-Go was in desperate need of a conceptual facelift. The sterile space itself did little to provide patrons a multi-faceted environment for eating, drinking, shopping, socializing and relaxing, while the offerings simultaneously failed to whet appetites or pique interest.
Strategic Brand Positioning
Strategic Brand Messaging
Interior Design Consultation
Naming
Logo Design
Signage Design
Menu Design
Collateral Design
Strategic Brand Positioning
Strategic Brand Messaging
Interior Design Consultation
Naming
Logo Design
Signage Design
Menu Design
Collateral Design
Green Olive sought to establish Silver Strand Exchange as an attractive middle ground between fast food and full-service dining, offering the quality of the Crown Landing experience, but at less of an investment. The brand personality pays homage to the tradition and flexibility of public markets, offering guests an opportunity to enjoy their purchases on-site or on the go. Menus and collateral echo an informal, utilitarian approach yet still communicate an individual character critical to the artisanal experience.
Green Olive sought to establish Silver Strand Exchange as an attractive middle ground between fast food and full-service dining, offering the quality of the Crown Landing experience, but at less of an investment. The brand personality pays homage to the tradition and flexibility of public markets, offering guests an opportunity to enjoy their purchases on-site or on the go. Menus and collateral echo an informal, utilitarian approach yet still communicate an individual character critical to the artisanal experience.
Green Olive sought to establish Silver Strand Exchange as an attractive middle ground between fast food and full-service dining, offering the quality of the Crown Landing experience, but at less of an investment. The brand personality pays homage to the tradition and flexibility of public markets, offering guests an opportunity to enjoy their purchases on-site or on the go. Menus and collateral echo an informal, utilitarian approach yet still communicate an individual character critical to the artisanal experience.
Green Olive sought to establish Silver Strand Exchange as an attractive middle ground between fast food and full-service dining, offering the quality of the Crown Landing experience, but at less of an investment. The brand personality pays homage to the tradition and flexibility of public markets, offering guests an opportunity to enjoy their purchases on-site or on the go. Menus and collateral echo an informal, utilitarian approach yet still communicate an individual character critical to the artisanal experience.
Green Olive sought to establish Silver Strand Exchange as an attractive middle ground between fast food and full-service dining, offering the quality of the Crown Landing experience, but at less of an investment. The brand personality pays homage to the tradition and flexibility of public markets, offering guests an opportunity to enjoy their purchases on-site or on the go. Menus and collateral echo an informal, utilitarian approach yet still communicate an individual character critical to the artisanal experience.
Selected Works
The Ritz-CarltonDesign, Public Relations, Social Media | St. Louis, MO
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
Sweetwater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-CarltonDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media