Salata

National Brand

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Salata

National Brand

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Canoe

Atlanta, GA

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Salata

National Brand

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Salata

National Brand

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Founded in 2005, Houston-based Salata is ranked among the fastest-growing small chains in the United States. Salata enlisted CBRE, the largest global commercial real estate services firm, to aid in a robust multi-state expansion plan that aimed to more than double Salata’s store portfolio to 200 restaurants by 2020. Green Olive Media was charged with encouraging consumer trial, developing franchise and investor potential, improving the brand’s momentum and elevating the overarching brand reputation especially by tapping into hyper-local markets across the country and supporting thirteen new restaurant openings. As of 2018, Salata had more than 80 corporate-owned and franchised locations in Texas, Oklahoma, Illinois, Georgia and Southern California.

Founded in 2005, Houston-based Salata is ranked among the fastest-growing small chains in the United States. Salata enlisted CBRE, the largest global commercial real estate services firm, to aid in a robust multi-state expansion plan that aimed to more than double Salata’s store portfolio to 200 restaurants by 2020. Green Olive Media was charged with encouraging consumer trial, developing franchise and investor potential, improving the brand’s momentum and elevating the overarching brand reputation especially by tapping into hyper-local markets across the country and supporting thirteen new restaurant openings. As of 2018, Salata had more than 80 corporate-owned and franchised locations in Texas, Oklahoma, Illinois, Georgia and Southern California.

When Canoe approached Green Olive Media, the concept had a large following of devoted fans in Atlanta and an established history of culinary excellence. However, the client wanted to expand its reach beyond Atlanta and garner national recognition. Green Olive Media set forth a cohesive marketing, event and public relations plan in order to further grow the restaurant. Green Olive Media saw the opportunity to set Canoe up for success via internal event execution,  marketing and public relations initiatives focusing on national and local outreach (a strategic mix of media relations, email and social media marketing, and specialty event programming), and email marketing.

Founded in 2005, Houston-based Salata is ranked among the fastest-growing small chains in the United States. Salata enlisted CBRE, the largest global commercial real estate services firm, to aid in a robust multi-state expansion plan that aimed to more than double Salata’s store portfolio to 200 restaurants by 2020. Green Olive Media was charged with encouraging consumer trial, developing franchise and investor potential, improving the brand’s momentum and elevating the overarching brand reputation especially by tapping into hyper-local markets across the country and supporting thirteen new restaurant openings. As of 2018, Salata had more than 80 corporate-owned and franchised locations in Texas, Oklahoma, Illinois, Georgia and Southern California.

Founded in 2005, Houston-based Salata is ranked among the fastest-growing small chains in the United States. Salata enlisted CBRE, the largest global commercial real estate services firm, to aid in a robust multi-state expansion plan that aimed to more than double Salata’s store portfolio to 200 restaurants by 2020. Green Olive Media was charged with encouraging consumer trial, developing franchise and investor potential, improving the brand’s momentum and elevating the overarching brand reputation especially by tapping into hyper-local markets across the country and supporting thirteen new restaurant openings. As of 2018, Salata had more than 80 corporate-owned and franchised locations in Texas, Oklahoma, Illinois, Georgia and Southern California.

SERVICES

Strategic Brand Messaging & Positioning
Development of Press Materials
Media Kit Development
Media Kit Distribution
Social Media Influencer Engagement
Campaign Development & Activation
Community Relations
Partnership Development
Measurement & Media Monitoring
Media Training
Development of Training Materials
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Execution

SERVICES

Strategic Brand Messaging & Positioning
Development of Press Materials
Media Kit Development
Media Kit Distribution
Social Media Influencer Engagement
Campaign Development & Activation
Community Relations
Partnership Development
Measurement & Media Monitoring
Media Training
Development of Training Materials
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Execution

SERVICES

Strategic Brand Messaging & Positioning
Development of Press Materials
Media Kit Development
Media Kit Distribution
Social Media Influencer Engagement
Campaign Development & Activation
Community Relations
Partnership Development
Measurement & Media Monitoring
Media Training
Development of Training Materials
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Execution

SERVICES

Strategic Brand Messaging & Positioning
Development of Press Materials
Media Kit Development
Media Kit Distribution
Social Media Influencer Engagement
Campaign Development & Activation
Community Relations
Partnership Development
Measurement & Media Monitoring
Media Training
Development of Training Materials
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Execution

SERVICES

Strategic Brand Messaging & Positioning
Development of Press Materials
Media Kit Development
Media Kit Distribution
Social Media Influencer Engagement
Campaign Development & Activation
Community Relations
Partnership Development
Measurement & Media Monitoring
Media Training
Development of Training Materials
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Execution

Green Olive Media implemented robust communications strategies in local and regional markets nationwide to present Salata to as many key stakeholders and press representatives as possible to support grand openings, grow ​the consumer base, garner traditional and non-traditional media coverage, develop social media awareness by way of social media influencer engagement, create brand ambassadors and extend word-of-mouth reach that generated awareness, understanding and excitement for the brand.

Market integration began with research including the development of target press lists for local and regional outreach including media outlets and representatives as well as social media influencers; target lists of local dignitaries to solicit for ribbon cutting ceremony attendance and participation including but not limited to municipal groups (Mayors, City Council members, etc.), social groups (women’s leagues, etc.), business groups (Chambers of Commerce, Business Associations, etc.) and more; and nonprofits to solicit for brand building partnerships and community integration.

Green Olive Media drafted and distributed grand opening announcement press releases and media alerts, managed all press inquiries, and coordinated any requests for photos, interviews or on-site visits including complimentary meals and site tours.

Green Olive Media proposed, planned, coordinated and activated strategic brand-building events to support NROs including grand opening ribbon cutting ceremonies hosting area dignitaries and VIP parties hosting key press representatives, bloggers and social media influencers. GOM reached out to target non-profits to vet, negotiate and secure donation based campaigns in alignment with Salata grand openings, strong opportunities for cross promotional guerrilla and digital marketing, and other opportunities for collaboration as a value add. GOM coordinated and managed the runs-of-show in advance of the events and served as day-of, on-site operations managers.

On a national level, Green Olive Media proposed and coordinated opportunities for social media marketing campaigns in partnership with social media influencers, capitalizing on the unique value proposition of Salata as opposed to its competitors. Facilitation included the negotiation of in-kind incentives, developing contest parameters, activation, campaign management and results monitoring.

Green Olive Media implemented robust communications strategies in local and regional markets nationwide to present Salata to as many key stakeholders and press representatives as possible to support grand openings, grow ​the consumer base, garner traditional and non-traditional media coverage, develop social media awareness by way of social media influencer engagement, create brand ambassadors and extend word-of-mouth reach that generated awareness, understanding and excitement for the brand.

Market integration began with research including the development of target press lists for local and regional outreach including media outlets and representatives as well as social media influencers; target lists of local dignitaries to solicit for ribbon cutting ceremony attendance and participation including but not limited to municipal groups (Mayors, City Council members, etc.), social groups (women’s leagues, etc.), business groups (Chambers of Commerce, Business Associations, etc.) and more; and nonprofits to solicit for brand building partnerships and community integration.

Green Olive Media drafted and distributed grand opening announcement press releases and media alerts, managed all press inquiries, and coordinated any requests for photos, interviews or on-site visits including complimentary meals and site tours.

Green Olive Media proposed, planned, coordinated and activated strategic brand-building events to support NROs including grand opening ribbon cutting ceremonies hosting area dignitaries and VIP parties hosting key press representatives, bloggers and social media influencers. GOM reached out to target non-profits to vet, negotiate and secure donation based campaigns in alignment with Salata grand openings, strong opportunities for cross promotional guerrilla and digital marketing, and other opportunities for collaboration as a value add. GOM coordinated and managed the runs-of-show in advance of the events and served as day-of, on-site operations managers.

On a national level, Green Olive Media proposed and coordinated opportunities for social media marketing campaigns in partnership with social media influencers, capitalizing on the unique value proposition of Salata as opposed to its competitors. Facilitation included the negotiation of in-kind incentives, developing contest parameters, activation, campaign management and results monitoring.

Green Olive Media implemented robust communications strategies in local and regional markets nationwide to present Salata to as many key stakeholders and press representatives as possible to support grand openings, grow ​the consumer base, garner traditional and non-traditional media coverage, develop social media awareness by way of social media influencer engagement, create brand ambassadors and extend word-of-mouth reach that generated awareness, understanding and excitement for the brand.

Market integration began with research including the development of target press lists for local and regional outreach including media outlets and representatives as well as social media influencers; target lists of local dignitaries to solicit for ribbon cutting ceremony attendance and participation including but not limited to municipal groups (Mayors, City Council members, etc.), social groups (women’s leagues, etc.), business groups (Chambers of Commerce, Business Associations, etc.) and more; and nonprofits to solicit for brand building partnerships and community integration.

Green Olive Media drafted and distributed grand opening announcement press releases and media alerts, managed all press inquiries, and coordinated any requests for photos, interviews or on-site visits including complimentary meals and site tours.

Green Olive Media proposed, planned, coordinated and activated strategic brand-building events to support NROs including grand opening ribbon cutting ceremonies hosting area dignitaries and VIP parties hosting key press representatives, bloggers and social media influencers. GOM reached out to target non-profits to vet, negotiate and secure donation based campaigns in alignment with Salata grand openings, strong opportunities for cross promotional guerrilla and digital marketing, and other opportunities for collaboration as a value add. GOM coordinated and managed the runs-of-show in advance of the events and served as day-of, on-site operations managers.

On a national level, Green Olive Media proposed and coordinated opportunities for social media marketing campaigns in partnership with social media influencers, capitalizing on the unique value proposition of Salata as opposed to its competitors. Facilitation included the negotiation of in-kind incentives, developing contest parameters, activation, campaign management and results monitoring.

Green Olive Media implemented robust communications strategies in local and regional markets nationwide to present Salata to as many key stakeholders and press representatives as possible to support grand openings, grow ​the consumer base, garner traditional and non-traditional media coverage, develop social media awareness by way of social media influencer engagement, create brand ambassadors and extend word-of-mouth reach that generated awareness, understanding and excitement for the brand.

Market integration began with research including the development of target press lists for local and regional outreach including media outlets and representatives as well as social media influencers; target lists of local dignitaries to solicit for ribbon cutting ceremony attendance and participation including but not limited to municipal groups (Mayors, City Council members, etc.), social groups (women’s leagues, etc.), business groups (Chambers of Commerce, Business Associations, etc.) and more; and nonprofits to solicit for brand building partnerships and community integration.

Green Olive Media drafted and distributed grand opening announcement press releases and media alerts, managed all press inquiries, and coordinated any requests for photos, interviews or on-site visits including complimentary meals and site tours.

Green Olive Media proposed, planned, coordinated and activated strategic brand-building events to support NROs including grand opening ribbon cutting ceremonies hosting area dignitaries and VIP parties hosting key press representatives, bloggers and social media influencers. GOM reached out to target non-profits to vet, negotiate and secure donation based campaigns in alignment with Salata grand openings, strong opportunities for cross promotional guerrilla and digital marketing, and other opportunities for collaboration as a value add. GOM coordinated and managed the runs-of-show in advance of the events and served as day-of, on-site operations managers.

On a national level, Green Olive Media proposed and coordinated opportunities for social media marketing campaigns in partnership with social media influencers, capitalizing on the unique value proposition of Salata as opposed to its competitors. Facilitation included the negotiation of in-kind incentives, developing contest parameters, activation, campaign management and results monitoring.

Green Olive Media implemented robust communications strategies in local and regional markets nationwide to present Salata to as many key stakeholders and press representatives as possible to support grand openings, grow ​the consumer base, garner traditional and non-traditional media coverage, develop social media awareness by way of social media influencer engagement, create brand ambassadors and extend word-of-mouth reach that generated awareness, understanding and excitement for the brand.

Market integration began with research including the development of target press lists for local and regional outreach including media outlets and representatives as well as social media influencers; target lists of local dignitaries to solicit for ribbon cutting ceremony attendance and participation including but not limited to municipal groups (Mayors, City Council members, etc.), social groups (women’s leagues, etc.), business groups (Chambers of Commerce, Business Associations, etc.) and more; and nonprofits to solicit for brand building partnerships and community integration.

Green Olive Media drafted and distributed grand opening announcement press releases and media alerts, managed all press inquiries, and coordinated any requests for photos, interviews or on-site visits including complimentary meals and site tours.

Green Olive Media proposed, planned, coordinated and activated strategic brand-building events to support NROs including grand opening ribbon cutting ceremonies hosting area dignitaries and VIP parties hosting key press representatives, bloggers and social media influencers. GOM reached out to target non-profits to vet, negotiate and secure donation based campaigns in alignment with Salata grand openings, strong opportunities for cross promotional guerrilla and digital marketing, and other opportunities for collaboration as a value add. GOM coordinated and managed the runs-of-show in advance of the events and served as day-of, on-site operations managers.

On a national level, Green Olive Media proposed and coordinated opportunities for social media marketing campaigns in partnership with social media influencers, capitalizing on the unique value proposition of Salata as opposed to its competitors. Facilitation included the negotiation of in-kind incentives, developing contest parameters, activation, campaign management and results monitoring.

EVENT MARKETING EXAMPLE 1:

League City, Texas - Grand Opening Ribbon Cutting Ceremony:

Salata celebrated the grand opening of the Pinnacle Park, League City location with a ribbon cutting ceremony including brief remarks by: 

• Yasmin David, Franchise Owner, League City Holdings, LLC.
  
• Morgan Hale, Perry Family YMCA Lifestyle Director, Health and Mental Services
  
• Steve Paterson, League City Chamber of Commerce President
  
• Larry Millican, League City Councilman
  
• Pat Hallisey, League City Mayor
  
• Jenny Senter, Texas City - La Marque Chamber of Commerce President
  
• Iris Campos, Salata Chief Development Officer

The ceremony included a plaque presentations from both chambers of commerce and a proclamation from the city declaring July 26 “National Salata Day,” followed by a celebratory luncheon with games, giveaways, complimentary wine tastings and charitable giving to the Perry Family YMCA.

The grand opening ribbon cutting event garnered a total attendance of 49 dignitaries.

Green Olive Media achieved 11,399,393 impressions in pre-opening and grand opening local and regional press placements.

EVENT MARKETING EXAMPLE 1:

League City, Texas - Grand Opening Ribbon Cutting Ceremony:

Salata celebrated the grand opening of the Pinnacle Park, League City location with a ribbon cutting ceremony including brief remarks by:

• Yasmin David, Franchise Owner, League City Holdings, LLC.
• Morgan Hale, Perry Family YMCA Lifestyle Director, Health and Mental Services
• Steve Paterson, League City Chamber of Commerce President
• Larry Millican, League City Councilman
• Pat Hallisey, League City Mayor
• Jenny Senter, Texas City - La Marque Chamber of Commerce President
• Iris Campos, Salata Chief Development Officer

The ceremony included a plaque presentations from both chambers of commerce and a proclamation from the city declaring July 26 “National Salata Day,” followed by a celebratory luncheon with games, giveaways, complimentary wine tastings and charitable giving to the Perry Family YMCA.

The grand opening ribbon cutting event garnered a total attendance of 49 dignitaries.

Green Olive Media achieved 11,399,393 impressions in pre-opening and grand opening local and regional press placements.

EVENT MARKETING EXAMPLE 1:

League City, Texas - Grand Opening Ribbon Cutting Ceremony:

Salata celebrated the grand opening of the Pinnacle Park, League City location with a ribbon cutting ceremony including brief remarks by:

• Yasmin David, Franchise Owner, League City Holdings, LLC.
• Morgan Hale, Perry Family YMCA Lifestyle Director, Health and Mental Services
• Steve Paterson, League City Chamber of Commerce President
• Larry Millican, League City Councilman
• Pat Hallisey, League City Mayor
• Jenny Senter, Texas City - La Marque Chamber of Commerce President
• Iris Campos, Salata Chief Development Officer

The ceremony included a plaque presentations from both chambers of commerce and a proclamation from the city declaring July 26 “National Salata Day,” followed by a celebratory luncheon with games, giveaways, complimentary wine tastings and charitable giving to the Perry Family YMCA.

The grand opening ribbon cutting event garnered a total attendance of 49 dignitaries.

Green Olive Media achieved 11,399,393 impressions in pre-opening and grand opening local and regional press placements.

EVENT MARKETING EXAMPLE 1:

League City, Texas - Grand Opening Ribbon Cutting Ceremony:

Salata celebrated the grand opening of the Pinnacle Park, League City location with a ribbon cutting ceremony including brief remarks by:

• Yasmin David, Franchise Owner, League City Holdings, LLC.
• Morgan Hale, Perry Family YMCA Lifestyle Director, Health and Mental Services
• Steve Paterson, League City Chamber of Commerce President
• Larry Millican, League City Councilman
• Pat Hallisey, League City Mayor
• Jenny Senter, Texas City - La Marque Chamber of Commerce President
• Iris Campos, Salata Chief Development Officer

The ceremony included a plaque presentations from both chambers of commerce and a proclamation from the city declaring July 26 “National Salata Day,” followed by a celebratory luncheon with games, giveaways, complimentary wine tastings and charitable giving to the Perry Family YMCA.

The grand opening ribbon cutting event garnered a total attendance of 49 dignitaries.

Green Olive Media achieved 11,399,393 impressions in pre-opening and grand opening local and regional press placements.

EVENT MARKETING EXAMPLE 1:

League City, Texas - Grand Opening Ribbon Cutting Ceremony:

Salata celebrated the grand opening of the Pinnacle Park, League City location with a ribbon cutting ceremony including brief remarks by:

•  Yasmin David, Franchise Owner, League City Holdings, LLC.
• Morgan Hale, Perry Family YMCA Lifestyle Director, Health and Mental Services
• Steve Paterson, League City Chamber of Commerce President
• Larry Millican, League City Councilman
• Pat Hallisey, League City Mayor
• Jenny Senter, Texas City - La Marque Chamber of Commerce President
• Iris Campos, Salata Chief Development Officer

The ceremony included a plaque presentations from both chambers of commerce and a proclamation from the city declaring July 26 “National Salata Day,” followed by a celebratory luncheon with games, giveaways, complimentary wine tastings and charitable giving to the Perry Family YMCA.

The grand opening ribbon cutting event garnered a total attendance of 49 dignitaries.

Green Olive Media achieved 11,399,393 impressions in pre-opening and grand opening local and regional press placements.

EVENT MARKETING EXAMPLE 2:

Houston, Texas - Salad, Sips & Strokes Party:

Salata Westlake Marketplace was unable to host a traditional ribbon cutting ceremony at the time of its grand opening due to Hurricane Harvey. Salata acknowledged the grand opening of its newest Houston location with a Salads, Sips & Strokes party in the spirit of “Galentine’s Day.” Influencers were invited to bring their best gal pal to a memorable and share-worthy Salata event. Throughout the afternoon, guests engaged with the restaurant’s brand ambassadors, sipped on crafted cocktails using Salata ingredients and teas, and enjoyed the Next Generation Salad Bar while a professional artist led a painting lesson. A ‘tea tender’ was on site to pour signature organic teas and lemonades available on tap. Guests left with their artwork, branded wine glass and branded apron as a memento.

This VIP event garnered a total attendance of 7 social media influencers and  garnered a total of 761,320 impressions.

EVENT MARKETING EXAMPLE 2:

Houston, Texas - Salad, Sips & Strokes Party:

Salata Westlake Marketplace was unable to host a traditional ribbon cutting ceremony at the time of its grand opening due to Hurricane Harvey. Salata acknowledged the grand opening of its newest Houston location with a Salads, Sips & Strokes party in the spirit of “Galentine’s Day.” Influencers were invited to bring their best gal pal to a memorable and share-worthy Salata event. Throughout the afternoon, guests engaged with the restaurant’s brand ambassadors, sipped on crafted cocktails using Salata ingredients and teas, and enjoyed the Next Generation Salad Bar while a professional artist led a painting lesson. A ‘tea tender’ was on site to pour signature organic teas and lemonades available on tap. Guests left with their artwork, branded wine glass and branded apron as a memento.

This VIP event garnered a total attendance of 7 social media influencers and  garnered a total of 761,320 impressions.

EVENT MARKETING EXAMPLE 2:

Houston, Texas - Salad, Sips & Strokes Party:

Salata Westlake Marketplace was unable to host a traditional ribbon cutting ceremony at the time of its grand opening due to Hurricane Harvey. Salata acknowledged the grand opening of its newest Houston location with a Salads, Sips & Strokes party in the spirit of “Galentine’s Day.” Influencers were invited to bring their best gal pal to a memorable and share-worthy Salata event. Throughout the afternoon, guests engaged with the restaurant’s brand ambassadors, sipped on crafted cocktails using Salata ingredients and teas, and enjoyed the Next Generation Salad Bar while a professional artist led a painting lesson. A ‘tea tender’ was on site to pour signature organic teas and lemonades available on tap. Guests left with their artwork, branded wine glass and branded apron as a memento.

This VIP event garnered a total attendance of 7 social media influencers and  garnered a total of 761,320 impressions.

EVENT MARKETING EXAMPLE 2:

Houston, Texas - Salad, Sips & Strokes Party:

Salata Westlake Marketplace was unable to host a traditional ribbon cutting ceremony at the time of its grand opening due to Hurricane Harvey. Salata acknowledged the grand opening of its newest Houston location with a Salads, Sips & Strokes party in the spirit of “Galentine’s Day.” Influencers were invited to bring their best gal pal to a memorable and share-worthy Salata event. Throughout the afternoon, guests engaged with the restaurant’s brand ambassadors, sipped on crafted cocktails using Salata ingredients and teas, and enjoyed the Next Generation Salad Bar while a professional artist led a painting lesson. A ‘tea tender’ was on site to pour signature organic teas and lemonades available on tap. Guests left with their artwork, branded wine glass and branded apron as a memento.

This VIP event garnered a total attendance of 7 social media influencers and  garnered a total of 761,320 impressions.

EVENT MARKETING EXAMPLE 2:

Houston, Texas - Salad, Sips & Strokes Party:

Salata Westlake Marketplace was unable to host a traditional ribbon cutting ceremony at the time of its grand opening due to Hurricane Harvey. Salata acknowledged the grand opening of its newest Houston location with a Salads, Sips & Strokes party in the spirit of “Galentine’s Day.” Influencers were invited to bring their best gal pal to a memorable and share-worthy Salata event. Throughout the afternoon, guests engaged with the restaurant’s brand ambassadors, sipped on crafted cocktails using Salata ingredients and teas, and enjoyed the Next Generation Salad Bar while a professional artist led a painting lesson. A ‘tea tender’ was on site to pour signature organic teas and lemonades available on tap. Guests left with their artwork, branded wine glass and branded apron as a memento.

This VIP event garnered a total attendance of 7 social media influencers and  garnered a total of 761,320 impressions.

CAMPAIGN EXAMPLE:

National Salad Month Social Media Influencer Campaign:

In coordination with an Apple Watch Giveaway on Salata’s Instagram page, Green Olive Media secured and coordinated the partnership of notable Instagram influencers in seven target markets to promote the giveaway and facilitate an additional gift card giveaway on their social channels. The social influencer campaign included the negotiation of in-kind and monetary incentives for participants, developing specific and strategic contest parameters, copy and hashtags, and results monitoring.

To win a $50 Salata gift certificate, users were asked to follow Salata on Instagram, follow the Instagram influencer, tag a friend they’d take to Salata, and utilize the hashtag #SalataLovers. Each Instagram influencer posted an additional post promoting the Apple Watch Giveaway contest.  To win the Apple Watch Giveaway, users were asked to take a picture of their Salata salad, publish it to Instagram, tag @salatasalads and utilize the hashtag #salatalovers.

Throughout the duration of the campaign, the Salata Instagram channel gained 1,156 followers, which was a 113% increase from a previously launched national holiday gift card campaign.  The campaign also garnered 2,600,900 impressions by followers, which is a 180% increase from the national holiday gift card campaign. The campaign increased brand and programming awareness, created brand ambassadors out of influential social media personalities, and piqued the interest of early adopters and brand loyalists alike.

CAMPAIGN EXAMPLE:

National Salad Month Social Media Influencer Campaign:

In coordination with an Apple Watch Giveaway on Salata’s Instagram page, Green Olive Media secured and coordinated the partnership of notable Instagram influencers in seven target markets to promote the giveaway and facilitate an additional gift card giveaway on their social channels. The social influencer campaign included the negotiation of in-kind and monetary incentives for participants, developing specific and strategic contest parameters, copy and hashtags, and results monitoring.

To win a $50 Salata gift certificate, users were asked to follow Salata on Instagram, follow the Instagram influencer, tag a friend they’d take to Salata, and utilize the hashtag #SalataLovers. Each Instagram influencer posted an additional post promoting the Apple Watch Giveaway contest.  To win the Apple Watch Giveaway, users were asked to take a picture of their Salata salad, publish it to Instagram, tag @salatasalads and utilize the hashtag #salatalovers.

Throughout the duration of the campaign, the Salata Instagram channel gained 1,156 followers, which was a 113% increase from a previously launched national holiday gift card campaign.  The campaign also garnered 2,600,900 impressions by followers, which is a 180% increase from the national holiday gift card campaign. The campaign increased brand and programming awareness, created brand ambassadors out of influential social media personalities, and piqued the interest of early adopters and brand loyalists alike.

CAMPAIGN EXAMPLE:

National Salad Month Social Media Influencer Campaign:

In coordination with an Apple Watch Giveaway on Salata’s Instagram page, Green Olive Media secured and coordinated the partnership of notable Instagram influencers in seven target markets to promote the giveaway and facilitate an additional gift card giveaway on their social channels. The social influencer campaign included the negotiation of in-kind and monetary incentives for participants, developing specific and strategic contest parameters, copy and hashtags, and results monitoring.

To win a $50 Salata gift certificate, users were asked to follow Salata on Instagram, follow the Instagram influencer, tag a friend they’d take to Salata, and utilize the hashtag #SalataLovers. Each Instagram influencer posted an additional post promoting the Apple Watch Giveaway contest.  To win the Apple Watch Giveaway, users were asked to take a picture of their Salata salad, publish it to Instagram, tag @salatasalads and utilize the hashtag #salatalovers.

Throughout the duration of the campaign, the Salata Instagram channel gained 1,156 followers, which was a 113% increase from a previously launched national holiday gift card campaign.  The campaign also garnered 2,600,900 impressions by followers, which is a 180% increase from the national holiday gift card campaign. The campaign increased brand and programming awareness, created brand ambassadors out of influential social media personalities, and piqued the interest of early adopters and brand loyalists alike.

CAMPAIGN EXAMPLE:

National Salad Month Social Media Influencer Campaign:

In coordination with an Apple Watch Giveaway on Salata’s Instagram page, Green Olive Media secured and coordinated the partnership of notable Instagram influencers in seven target markets to promote the giveaway and facilitate an additional gift card giveaway on their social channels. The social influencer campaign included the negotiation of in-kind and monetary incentives for participants, developing specific and strategic contest parameters, copy and hashtags, and results monitoring.

To win a $50 Salata gift certificate, users were asked to follow Salata on Instagram, follow the Instagram influencer, tag a friend they’d take to Salata, and utilize the hashtag #SalataLovers. Each Instagram influencer posted an additional post promoting the Apple Watch Giveaway contest.  To win the Apple Watch Giveaway, users were asked to take a picture of their Salata salad, publish it to Instagram, tag @salatasalads and utilize the hashtag #salatalovers.

Throughout the duration of the campaign, the Salata Instagram channel gained 1,156 followers, which was a 113% increase from a previously launched national holiday gift card campaign.  The campaign also garnered 2,600,900 impressions by followers, which is a 180% increase from the national holiday gift card campaign. The campaign increased brand and programming awareness, created brand ambassadors out of influential social media personalities, and piqued the interest of early adopters and brand loyalists alike.

CAMPAIGN EXAMPLE:

National Salad Month Social Media Influencer Campaign:

In coordination with an Apple Watch Giveaway on Salata’s Instagram page, Green Olive Media secured and coordinated the partnership of notable Instagram influencers in seven target markets to promote the giveaway and facilitate an additional gift card giveaway on their social channels. The social influencer campaign included the negotiation of in-kind and monetary incentives for participants, developing specific and strategic contest parameters, copy and hashtags, and results monitoring.

To win a $50 Salata gift certificate, users were asked to follow Salata on Instagram, follow the Instagram influencer, tag a friend they’d take to Salata, and utilize the hashtag #SalataLovers. Each Instagram influencer posted an additional post promoting the Apple Watch Giveaway contest.  To win the Apple Watch Giveaway, users were asked to take a picture of their Salata salad, publish it to Instagram, tag @salatasalads and utilize the hashtag #salatalovers.

Throughout the duration of the campaign, the Salata Instagram channel gained 1,156 followers, which was a 113% increase from a previously launched national holiday gift card campaign.  The campaign also garnered 2,600,900 impressions by followers, which is a 180% increase from the national holiday gift card campaign. The campaign increased brand and programming awareness, created brand ambassadors out of influential social media personalities, and piqued the interest of early adopters and brand loyalists alike.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media