Located in the heart of The Plaza Coral Gables, the Loews Coral Gables Hotel is the first new hotel in The City Beautiful in over 25 years. Situated just four blocks from the iconic Miracle Mile, the hotel is part of a 2.1 million square foot mixed-use development featuring luxury retail, restaurants, and an expansive collection of curated art. The Loews itself houses three locally inspired restaurants and lounges that allow guests to savor the local cuisine: Americana Kitchen, a three-meal concept, Phineas, a rooftop poolside cocktail bar, and Miami Joe, a grab-and-go coffee shop. No matter the reason for their stay, The Loews Coral Gables Hotel offers guests easy access to the best culinary, cultural, and entertainment experiences Coral Gables has to offer.
Located in the heart of The Plaza Coral Gables, the Loews Coral Gables Hotel is the first new hotel in The City Beautiful in over 25 years. Situated just four blocks from the iconic Miracle Mile, the hotel is part of a 2.1 million square foot mixed-use development featuring luxury retail, restaurants, and an expansive collection of curated art. The Loews itself houses three locally inspired restaurants and lounges that allow guests to savor the local cuisine: Americana Kitchen, a three-meal concept, Phineas, a rooftop poolside cocktail bar, and Miami Joe, a grab-and-go coffee shop. No matter the reason for their stay, The Loews Coral Gables Hotel offers guests easy access to the best culinary, cultural, and entertainment experiences Coral Gables has to offer.
Located in the heart of The Plaza Coral Gables, the Loews Coral Gables Hotel is the first new hotel in The City Beautiful in over 25 years. Situated just four blocks from the iconic Miracle Mile, the hotel is part of a 2.1 million square foot mixed-use development featuring luxury retail, restaurants, and an expansive collection of curated art. The Loews itself houses three locally inspired restaurants and lounges that allow guests to savor the local cuisine: Americana Kitchen, a three-meal concept, Phineas, a rooftop poolside cocktail bar, and Miami Joe, a grab-and-go coffee shop. No matter the reason for their stay, The Loews Coral Gables Hotel offers guests easy access to the best culinary, cultural, and entertainment experiences Coral Gables has to offer.
Located in the heart of The Plaza Coral Gables, the Loews Coral Gables Hotel is the first new hotel in The City Beautiful in over 25 years. Situated just four blocks from the iconic Miracle Mile, the hotel is part of a 2.1 million square foot mixed-use development featuring luxury retail, restaurants, and an expansive collection of curated art. The Loews itself houses three locally inspired restaurants and lounges that allow guests to savor the local cuisine: Americana Kitchen, a three-meal concept, Phineas, a rooftop poolside cocktail bar, and Miami Joe, a grab-and-go coffee shop. No matter the reason for their stay, The Loews Coral Gables Hotel offers guests easy access to the best culinary, cultural, and entertainment experiences Coral Gables has to offer.
Located in the heart of The Plaza Coral Gables, the Loews Coral Gables Hotel is the first new hotel in The City Beautiful in over 25 years. Situated just four blocks from the iconic Miracle Mile, the hotel is part of a 2.1 million square foot mixed-use development featuring luxury retail, restaurants, and an expansive collection of curated art. The Loews itself houses three locally inspired restaurants and lounges that allow guests to savor the local cuisine: Americana Kitchen, a three-meal concept, Phineas, a rooftop poolside cocktail bar, and Miami Joe, a grab-and-go coffee shop. No matter the reason for their stay, The Loews Coral Gables Hotel offers guests easy access to the best culinary, cultural, and entertainment experiences Coral Gables has to offer.
Americana Kitchen is an ode to The Americana Hotel, a Miami landmark originally built in 1956 by Robert and Laurence Tisch of the Tisch Hotel chain. Designed by famed Miami Beach architect Morris Lapidus, its’ larger-than-life atmosphere brought an exuberant spirit to the otherwise sleepy village of Bal Harbour. Americana Kitchen was brought to life with this vision in mind, an urban meeting place to eat, drink and socialize. The venue consists of three distinct spaces: the main dining room with its open kitchen, the intimate lounge, and the lively circle bar. All-American singers waft through the restaurant evoking a bygone era while guests enjoy classic cocktails and dishes crafted with an appreciation for true American dining.
Americana Kitchen is an ode to The Americana Hotel, a Miami landmark originally built in 1956 by Robert and Laurence Tisch of the Tisch Hotel chain. Designed by famed Miami Beach architect Morris Lapidus, its’ larger-than-life atmosphere brought an exuberant spirit to the otherwise sleepy village of Bal Harbour. Americana Kitchen was brought to life with this vision in mind, an urban meeting place to eat, drink and socialize. The venue consists of three distinct spaces: the main dining room with its open kitchen, the intimate lounge, and the lively circle bar. All-American singers waft through the restaurant evoking a bygone era while guests enjoy classic cocktails and dishes crafted with an appreciation for true American dining.
Americana Kitchen is an ode to The Americana Hotel, a Miami landmark originally built in 1956 by Robert and Laurence Tisch of the Tisch Hotel chain. Designed by famed Miami Beach architect Morris Lapidus, its’ larger-than-life atmosphere brought an exuberant spirit to the otherwise sleepy village of Bal Harbour. Americana Kitchen was brought to life with this vision in mind, an urban meeting place to eat, drink and socialize. The venue consists of three distinct spaces: the main dining room with its open kitchen, the intimate lounge, and the lively circle bar. All-American singers waft through the restaurant evoking a bygone era while guests enjoy classic cocktails and dishes crafted with an appreciation for true American dining.
Americana Kitchen is an ode to The Americana Hotel, a Miami landmark originally built in 1956 by Robert and Laurence Tisch of the Tisch Hotel chain. Designed by famed Miami Beach architect Morris Lapidus, its’ larger-than-life atmosphere brought an exuberant spirit to the otherwise sleepy village of Bal Harbour. Americana Kitchen was brought to life with this vision in mind, an urban meeting place to eat, drink and socialize. The venue consists of three distinct spaces: the main dining room with its open kitchen, the intimate lounge, and the lively circle bar. All-American singers waft through the restaurant evoking a bygone era while guests enjoy classic cocktails and dishes crafted with an appreciation for true American dining.
Americana Kitchen is an ode to The Americana Hotel, a Miami landmark originally built in 1956 by Robert and Laurence Tisch of the Tisch Hotel chain. Designed by famed Miami Beach architect Morris Lapidus, its’ larger-than-life atmosphere brought an exuberant spirit to the otherwise sleepy village of Bal Harbour. Americana Kitchen was brought to life with this vision in mind, an urban meeting place to eat, drink and socialize. The venue consists of three distinct spaces: the main dining room with its open kitchen, the intimate lounge, and the lively circle bar. All-American singers waft through the restaurant evoking a bygone era while guests enjoy classic cocktails and dishes crafted with an appreciation for true American dining.
Naming
Logo Design
Menu Design
Collateral Design
Website design
Naming
Logo Design
Menu Design
Collateral Design
Website design
As the hotel’s anchor food and beverage concept with ties to the company’s history, Green Olive wanted Americana Kitchen to be emblematic of the Loews Hotel brand, but with a style distinctly Coral Gables. The resulting system is characterized by a timeless sense of refinement and taste associated with Art Deco design as seen through a completely modern lens. It perfectly marries early 20th-century design inspiration with Americana Kitchen’s forward-looking persona. While it shows a respect and appreciation for Art Deco hallmarks, it also ties back to the restaurant’s metal fixtures. Simple use of gold effectively reinforces this idea and elevates the look of the premium brand, while a blush tone softens the overall palette, lending bright warmth and a contemporary spin to the dining room and bar punctuated by dark wood, tiling and upholstery.
As the hotel’s anchor food and beverage concept with ties to the company’s history, Green Olive wanted Americana Kitchen to be emblematic of the Loews Hotel brand, but with a style distinctly Coral Gables. The resulting system is characterized by a timeless sense of refinement and taste associated with Art Deco design as seen through a completely modern lens. It perfectly marries early 20th-century design inspiration with Americana Kitchen’s forward-looking persona. While it shows a respect and appreciation for Art Deco hallmarks, it also ties back to the restaurant’s metal fixtures. Simple use of gold effectively reinforces this idea and elevates the look of the premium brand, while a blush tone softens the overall palette, lending bright warmth and a contemporary spin to the dining room and bar punctuated by dark wood, tiling and upholstery.
As the hotel’s anchor food and beverage concept with ties to the company’s history, Green Olive wanted Americana Kitchen to be emblematic of the Loews Hotel brand, but with a style distinctly Coral Gables. The resulting system is characterized by a timeless sense of refinement and taste associated with Art Deco design as seen through a completely modern lens. It perfectly marries early 20th-century design inspiration with Americana Kitchen’s forward-looking persona. While it shows a respect and appreciation for Art Deco hallmarks, it also ties back to the restaurant’s metal fixtures. Simple use of gold effectively reinforces this idea and elevates the look of the premium brand, while a blush tone softens the overall palette, lending bright warmth and a contemporary spin to the dining room and bar punctuated by dark wood, tiling and upholstery.
As the hotel’s anchor food and beverage concept with ties to the company’s history, Green Olive wanted Americana Kitchen to be emblematic of the Loews Hotel brand, but with a style distinctly Coral Gables. The resulting system is characterized by a timeless sense of refinement and taste associated with Art Deco design as seen through a completely modern lens. It perfectly marries early 20th-century design inspiration with Americana Kitchen’s forward-looking persona. While it shows a respect and appreciation for Art Deco hallmarks, it also ties back to the restaurant’s metal fixtures. Simple use of gold effectively reinforces this idea and elevates the look of the premium brand, while a blush tone softens the overall palette, lending bright warmth and a contemporary spin to the dining room and bar punctuated by dark wood, tiling and upholstery.
As the hotel’s anchor food and beverage concept with ties to the company’s history, Green Olive wanted Americana Kitchen to be emblematic of the Loews Hotel brand, but with a style distinctly Coral Gables. The resulting system is characterized by a timeless sense of refinement and taste associated with Art Deco design as seen through a completely modern lens. It perfectly marries early 20th-century design inspiration with Americana Kitchen’s forward-looking persona. While it shows a respect and appreciation for Art Deco hallmarks, it also ties back to the restaurant’s metal fixtures. Simple use of gold effectively reinforces this idea and elevates the look of the premium brand, while a blush tone softens the overall palette, lending bright warmth and a contemporary spin to the dining room and bar punctuated by dark wood, tiling and upholstery.
Perched high above the street on the 9th floor of the Loews Coral Gables Hotel, Phineas offers a fantastic outdoor dining experience focused on Latin flavors. The contemporary, open-air space sits adjacent to the cabana and palm-lined rooftop pool, creating a true oasis set apart from the hustle and bustle of the shopping district below. Overlooking this view, guests are invited to explore a menu of cocktails and small plates that celebrate the sense of tradition and vibrancy the Hispanic community has brought to the cuisine in South Florida.
Perched high above the street on the 9th floor of the Loews Coral Gables Hotel, Phineas offers a fantastic outdoor dining experience focused on Latin flavors. The contemporary, open-air space sits adjacent to the cabana and palm-lined rooftop pool, creating a true oasis set apart from the hustle and bustle of the shopping district below. Overlooking this view, guests are invited to explore a menu of cocktails and small plates that celebrate the sense of tradition and vibrancy the Hispanic community has brought to the cuisine in South Florida.
Perched high above the street on the 9th floor of the Loews Coral Gables Hotel, Phineas offers a fantastic outdoor dining experience focused on Latin flavors. The contemporary, open-air space sits adjacent to the cabana and palm-lined rooftop pool, creating a true oasis set apart from the hustle and bustle of the shopping district below. Overlooking this view, guests are invited to explore a menu of cocktails and small plates that celebrate the sense of tradition and vibrancy the Hispanic community has brought to the cuisine in South Florida.
Perched high above the street on the 9th floor of the Loews Coral Gables Hotel, Phineas offers a fantastic outdoor dining experience focused on Latin flavors. The contemporary, open-air space sits adjacent to the cabana and palm-lined rooftop pool, creating a true oasis set apart from the hustle and bustle of the shopping district below. Overlooking this view, guests are invited to explore a menu of cocktails and small plates that celebrate the sense of tradition and vibrancy the Hispanic community has brought to the cuisine in South Florida.
Perched high above the street on the 9th floor of the Loews Coral Gables Hotel, Phineas offers a fantastic outdoor dining experience focused on Latin flavors. The contemporary, open-air space sits adjacent to the cabana and palm-lined rooftop pool, creating a true oasis set apart from the hustle and bustle of the shopping district below. Overlooking this view, guests are invited to explore a menu of cocktails and small plates that celebrate the sense of tradition and vibrancy the Hispanic community has brought to the cuisine in South Florida.
Logo Design
Menu Design
Collateral Design
Website design
Logo Design
Menu Design
Collateral Design
Website design
Phineas needed an identity that felt fun-loving and lively without sacrificing the air of sophistication needed to complement the space’s high-end finishes. To achieve this, Green Olive found inspiration in early- to mid-20th-century cocktail culture, a post-Prohibition era that saw a fascination with alcohol run like wildfire through the American collective consciousness. It was during this time that cocktails became intricately woven with the American state of mind. Booze-fueled parties and soirées became synonymous with high society and modern sophistication, and the drinks themselves served as symbols of the free-thinking and free-spirited. A bold, yet elegant script is coupled with fanciful illustrations and a vibrant color palette to imbue Phineas with the spirit of that time and communicate that it is a destination nothing short of chic, charming, and downright good-natured.
Phineas needed an identity that felt fun-loving and lively without sacrificing the air of sophistication needed to complement the space’s high-end finishes. To achieve this, Green Olive found inspiration in early- to mid-20th-century cocktail culture, a post-Prohibition era that saw a fascination with alcohol run like wildfire through the American collective consciousness. It was during this time that cocktails became intricately woven with the American state of mind. Booze-fueled parties and soirées became synonymous with high society and modern sophistication, and the drinks themselves served as symbols of the free-thinking and free-spirited. A bold, yet elegant script is coupled with fanciful illustrations and a vibrant color palette to imbue Phineas with the spirit of that time and communicate that it is a destination nothing short of chic, charming, and downright good-natured.
Phineas needed an identity that felt fun-loving and lively without sacrificing the air of sophistication needed to complement the space’s high-end finishes. To achieve this, Green Olive found inspiration in early- to mid-20th-century cocktail culture, a post-Prohibition era that saw a fascination with alcohol run like wildfire through the American collective consciousness. It was during this time that cocktails became intricately woven with the American state of mind. Booze-fueled parties and soirées became synonymous with high society and modern sophistication, and the drinks themselves served as symbols of the free-thinking and free-spirited. A bold, yet elegant script is coupled with fanciful illustrations and a vibrant color palette to imbue Phineas with the spirit of that time and communicate that it is a destination nothing short of chic, charming, and downright good-natured.
Phineas needed an identity that felt fun-loving and lively without sacrificing the air of sophistication needed to complement the space’s high-end finishes. To achieve this, Green Olive found inspiration in early- to mid-20th-century cocktail culture, a post-Prohibition era that saw a fascination with alcohol run like wildfire through the American collective consciousness. It was during this time that cocktails became intricately woven with the American state of mind. Booze-fueled parties and soirées became synonymous with high society and modern sophistication, and the drinks themselves served as symbols of the free-thinking and free-spirited. A bold, yet elegant script is coupled with fanciful illustrations and a vibrant color palette to imbue Phineas with the spirit of that time and communicate that it is a destination nothing short of chic, charming, and downright good-natured.
Phineas needed an identity that felt fun-loving and lively without sacrificing the air of sophistication needed to complement the space’s high-end finishes. To achieve this, Green Olive found inspiration in early- to mid-20th-century cocktail culture, a post-Prohibition era that saw a fascination with alcohol run like wildfire through the American collective consciousness. It was during this time that cocktails became intricately woven with the American state of mind. Booze-fueled parties and soirées became synonymous with high society and modern sophistication, and the drinks themselves served as symbols of the free-thinking and free-spirited. A bold, yet elegant script is coupled with fanciful illustrations and a vibrant color palette to imbue Phineas with the spirit of that time and communicate that it is a destination nothing short of chic, charming, and downright good-natured.
Originally conceived for the Loews Miami Beach Hotel, Miami Joe is open from early morning to early evening, offering guests a range of coffee beverages and bites. A casual atmosphere is cultivated with a central blackened steel structure and lighting system featuring light grey wood paneling and stone countertops. The space also features a small retail component with a primary focus on coffee products from various local brands, as well as kitchenware for brewing at home. Shelves are stocked with a highly-curated selection of organic dry goods, ensuring guests have whatever grab-and-go items they may need to fuel their day.
Originally conceived for the Loews Miami Beach Hotel, Miami Joe is open from early morning to early evening, offering guests a range of coffee beverages and bites. A casual atmosphere is cultivated with a central blackened steel structure and lighting system featuring light grey wood paneling and stone countertops. The space also features a small retail component with a primary focus on coffee products from various local brands, as well as kitchenware for brewing at home. Shelves are stocked with a highly-curated selection of organic dry goods, ensuring guests have whatever grab-and-go items they may need to fuel their day.
Originally conceived for the Loews Miami Beach Hotel, Miami Joe is open from early morning to early evening, offering guests a range of coffee beverages and bites. A casual atmosphere is cultivated with a central blackened steel structure and lighting system featuring light grey wood paneling and stone countertops. The space also features a small retail component with a primary focus on coffee products from various local brands, as well as kitchenware for brewing at home. Shelves are stocked with a highly-curated selection of organic dry goods, ensuring guests have whatever grab-and-go items they may need to fuel their day.
Originally conceived for the Loews Miami Beach Hotel, Miami Joe is open from early morning to early evening, offering guests a range of coffee beverages and bites. A casual atmosphere is cultivated with a central blackened steel structure and lighting system featuring light grey wood paneling and stone countertops. The space also features a small retail component with a primary focus on coffee products from various local brands, as well as kitchenware for brewing at home. Shelves are stocked with a highly-curated selection of organic dry goods, ensuring guests have whatever grab-and-go items they may need to fuel their day.
Originally conceived for the Loews Miami Beach Hotel, Miami Joe is open from early morning to early evening, offering guests a range of coffee beverages and bites. A casual atmosphere is cultivated with a central blackened steel structure and lighting system featuring light grey wood paneling and stone countertops. The space also features a small retail component with a primary focus on coffee products from various local brands, as well as kitchenware for brewing at home. Shelves are stocked with a highly-curated selection of organic dry goods, ensuring guests have whatever grab-and-go items they may need to fuel their day.
Naming
Logo Design
Menu Design
Collateral Design
Naming
Logo Design
Menu Design
Collateral Design
Naming
Logo Design
Menu Design
Collateral Design
Naming
Logo Design
Menu Design
Collateral Design
Naming
Logo Design
Menu Design
Collateral Design
Miami Joe called for an identity as straightforward as its name and offerings, but also needed to speak to the hotel as a luxury destination. With this in mind, Green Olive took a minimalist approach, using clean lines and bold letterforms to represent the modern, upscale grab-and-go concept. Uniquely suited for a market concept, our casual solution lends itself well to signage and a variety of designed touchpoints, including packaging elements.
Miami Joe called for an identity as straightforward as its name and offerings, but also needed to speak to the hotel as a luxury destination. With this in mind, Green Olive took a minimalist approach, using clean lines and bold letterforms to represent the modern, upscale grab-and-go concept. Uniquely suited for a market concept, our casual solution lends itself well to signage and a variety of designed touchpoints, including packaging elements.
Miami Joe called for an identity as straightforward as its name and offerings, but also needed to speak to the hotel as a luxury destination. With this in mind, Green Olive took a minimalist approach, using clean lines and bold letterforms to represent the modern, upscale grab-and-go concept. Uniquely suited for a market concept, our casual solution lends itself well to signage and a variety of designed touchpoints, including packaging elements.
Miami Joe called for an identity as straightforward as its name and offerings, but also needed to speak to the hotel as a luxury destination. With this in mind, Green Olive took a minimalist approach, using clean lines and bold letterforms to represent the modern, upscale grab-and-go concept. Uniquely suited for a market concept, our casual solution lends itself well to signage and a variety of designed touchpoints, including packaging elements.
Miami Joe called for an identity as straightforward as its name and offerings, but also needed to speak to the hotel as a luxury destination. With this in mind, Green Olive took a minimalist approach, using clean lines and bold letterforms to represent the modern, upscale grab-and-go concept. Uniquely suited for a market concept, our casual solution lends itself well to signage and a variety of designed touchpoints, including packaging elements.
Selected Works
The Ritz-CarltonDesign, Public Relations, Social Media | St. Louis, MO
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
Sweetwater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-CarltonDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media