Virgin Hotels approached Green Olive to help roll out their new rooftop concept, The Pool Club. With a premiere location in Dallas, their plans were to have The Pool Club be an iconic and defining part of each of their hotel locations nationwide. The embodiment of Palm Springs relaxed sophistication, The Pool Club offers guests a modern spin on mid-century swagger. It effortlessly combines exclusivity and approachability, making it the place to be where everyone is welcomed. From professional creatives to local taste makers, The Pool Club offers an experience crafted by conversation, cocktails, and culture. It captures the evolution of entertainment, providing its guests with an atmosphere where they can let loose in a boldly elevated setting.

Ripe with inspiration, Green Olive set out to have some fun with the logo and branding for The Pool Club. It needed to take influence from the glamour and elegance of the Slim Aarons era, but filtered through a modern lens. Combining the fashionable side of American country clubs with clever copywriting, The Pool Club would be cultured with just a touch of debauchery. This juxtaposition allows for a brand that is undeniably intriguing.

Virgin Hotels approached Green Olive to help roll out their new rooftop concept, The Pool Club. With a premiere location in Dallas, their plans were to have The Pool Club be an iconic and defining part of each of their hotel locations nationwide. The embodiment of Palm Springs relaxed sophistication, The Pool Club offers guests a modern spin on mid-century swagger. It effortlessly combines exclusivity and approachability, making it the place to be where everyone is welcomed. From professional creatives to local taste makers, The Pool Club offers an experience crafted by conversation, cocktails, and culture. It captures the evolution of entertainment, providing its guests with an atmosphere where they can let loose in a boldly elevated setting.

Ripe with inspiration, Green Olive set out to have some fun with the logo and branding for The Pool Club. It needed to take influence from the glamour and elegance of the Slim Aarons era, but filtered through a modern lens. Combining the fashionable side of American country clubs with clever copywriting, The Pool Club would be cultured with just a touch of debauchery. This juxtaposition allows for a brand that is undeniably intriguing.

Virgin Hotels approached Green Olive to help roll out their new rooftop concept, The Pool Club. With a premiere location in Dallas, their plans were to have The Pool Club be an iconic and defining part of each of their hotel locations nationwide. The embodiment of Palm Springs relaxed sophistication, The Pool Club offers guests a modern spin on mid-century swagger. It effortlessly combines exclusivity and approachability, making it the place to be where everyone is welcomed. From professional creatives to local taste makers, The Pool Club offers an experience crafted by conversation, cocktails, and culture. It captures the evolution of entertainment, providing its guests with an atmosphere where they can let loose in a boldly elevated setting.

Ripe with inspiration, Green Olive set out to have some fun with the logo and branding for The Pool Club. It needed to take influence from the glamour and elegance of the Slim Aarons era, but filtered through a modern lens. Combining the fashionable side of American country clubs with clever copywriting, The Pool Club would be cultured with just a touch of debauchery. This juxtaposition allows for a brand that is undeniably intriguing.

Virgin Hotels approached Green Olive to help roll out their new rooftop concept, The Pool Club. With a premiere location in Dallas, their plans were to have The Pool Club be an iconic and defining part of each of their hotel locations nationwide. The embodiment of Palm Springs relaxed sophistication, The Pool Club offers guests a modern spin on mid-century swagger. It effortlessly combines exclusivity and approachability, making it the place to be where everyone is welcomed. From professional creatives to local taste makers, The Pool Club offers an experience crafted by conversation, cocktails, and culture. It captures the evolution of entertainment, providing its guests with an atmosphere where they can let loose in a boldly elevated setting.

Ripe with inspiration, Green Olive set out to have some fun with the logo and branding for The Pool Club. It needed to take influence from the glamour and elegance of the Slim Aarons era, but filtered through a modern lens. Combining the fashionable side of American country clubs with clever copywriting, The Pool Club would be cultured with just a touch of debauchery. This juxtaposition allows for a brand that is undeniably intriguing.

Virgin Hotels approached Green Olive to help roll out their new rooftop concept, The Pool Club. With a premiere location in Dallas, their plans were to have The Pool Club be an iconic and defining part of each of their hotel locations nationwide. The embodiment of Palm Springs relaxed sophistication, The Pool Club offers guests a modern spin on mid-century swagger. It effortlessly combines exclusivity and approachability, making it the place to be where everyone is welcomed. From professional creatives to local taste makers, The Pool Club offers an experience crafted by conversation, cocktails, and culture. It captures the evolution of entertainment, providing its guests with an atmosphere where they can let loose in a boldly elevated setting.

Ripe with inspiration, Green Olive set out to have some fun with the logo and branding for The Pool Club. It needed to take influence from the glamour and elegance of the Slim Aarons era, but filtered through a modern lens. Combining the fashionable side of American country clubs with clever copywriting, The Pool Club would be cultured with just a touch of debauchery. This juxtaposition allows for a brand that is undeniably intriguing.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media