Heaton's

Vero Beach, FL

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Heaton's

Vero Beach, FL

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Heaton's

Vero Beach, FL

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Heaton's

Vero Beach, FL

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Heaton's

Vero Beach, FL

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The Kimpton Hotel in Vero Beach, Florida is located right on the sand, looking out to the Atlantic surf. The hotel group sought out Green Olive to give their onsite restaurant a rebrand. As the previous concept was a higher-priced fish house that was geared mostly towards dinner service, they wanted the new branding to feel more approachable for an all-day experience. The competing food and beverage in the area lacked a fresh, modern feel and Kimpton was prepared to fill the void with their updated dining option: a casual but contemporary fish house that focused on its cuisine and achieved an independent restaurant feel.

Green Olive kicked off the project with logo design. The name “Heaton’s” was taken from one of the hotel owners, laying the groundwork for a modern, but classic approach. Nodding to the idea of “Florida classic,” art deco-inspired typography began to paint the picture for the brand personality. Green Olive paired these nostalgic undertones with contemporary pattern work, seen throughout the menu suites and brand collateral. These elements provide a dynamic addition to the brand, allowing it to feel simultaneously casual and sophisticated.

The Kimpton Hotel in Vero Beach, Florida is located right on the sand, looking out to the Atlantic surf. The hotel group sought out Green Olive to give their onsite restaurant a rebrand. As the previous concept was a higher-priced fish house that was geared mostly towards dinner service, they wanted the new branding to feel more approachable for an all-day experience. The competing food and beverage in the area lacked a fresh, modern feel and Kimpton was prepared to fill the void with their updated dining option: a casual but contemporary fish house that focused on its cuisine and achieved an independent restaurant feel.

Green Olive kicked off the project with logo design. The name “Heaton’s” was taken from one of the hotel owners, laying the groundwork for a modern, but classic approach. Nodding to the idea of “Florida classic,” art deco-inspired typography began to paint the picture for the brand personality. Green Olive paired these nostalgic undertones with contemporary pattern work, seen throughout the menu suites and brand collateral. These elements provide a dynamic addition to the brand, allowing it to feel simultaneously casual and sophisticated.

The Kimpton Hotel in Vero Beach, Florida is located right on the sand, looking out to the Atlantic surf. The hotel group sought out Green Olive to give their onsite restaurant a rebrand. As the previous concept was a higher-priced fish house that was geared mostly towards dinner service, they wanted the new branding to feel more approachable for an all-day experience. The competing food and beverage in the area lacked a fresh, modern feel and Kimpton was prepared to fill the void with their updated dining option: a casual but contemporary fish house that focused on its cuisine and achieved an independent restaurant feel.

Green Olive kicked off the project with logo design. The name “Heaton’s” was taken from one of the hotel owners, laying the groundwork for a modern, but classic approach. Nodding to the idea of “Florida classic,” art deco-inspired typography began to paint the picture for the brand personality. Green Olive paired these nostalgic undertones with contemporary pattern work, seen throughout the menu suites and brand collateral. These elements provide a dynamic addition to the brand, allowing it to feel simultaneously casual and sophisticated.

The Kimpton Hotel in Vero Beach, Florida is located right on the sand, looking out to the Atlantic surf. The hotel group sought out Green Olive to give their onsite restaurant a rebrand. As the previous concept was a higher-priced fish house that was geared mostly towards dinner service, they wanted the new branding to feel more approachable for an all-day experience. The competing food and beverage in the area lacked a fresh, modern feel and Kimpton was prepared to fill the void with their updated dining option: a casual but contemporary fish house that focused on its cuisine and achieved an independent restaurant feel.

Green Olive kicked off the project with logo design. The name “Heaton’s” was taken from one of the hotel owners, laying the groundwork for a modern, but classic approach. Nodding to the idea of “Florida classic,” art deco-inspired typography began to paint the picture for the brand personality. Green Olive paired these nostalgic undertones with contemporary pattern work, seen throughout the menu suites and brand collateral. These elements provide a dynamic addition to the brand, allowing it to feel simultaneously casual and sophisticated.

The Kimpton Hotel in Vero Beach, Florida is located right on the sand, looking out to the Atlantic surf. The hotel group sought out Green Olive to give their onsite restaurant a rebrand. As the previous concept was a higher-priced fish house that was geared mostly towards dinner service, they wanted the new branding to feel more approachable for an all-day experience. The competing food and beverage in the area lacked a fresh, modern feel and Kimpton was prepared to fill the void with their updated dining option: a casual but contemporary fish house that focused on its cuisine and achieved an independent restaurant feel.

Green Olive kicked off the project with logo design. The name “Heaton’s” was taken from one of the hotel owners, laying the groundwork for a modern, but classic approach. Nodding to the idea of “Florida classic,” art deco-inspired typography began to paint the picture for the brand personality. Green Olive paired these nostalgic undertones with contemporary pattern work, seen throughout the menu suites and brand collateral. These elements provide a dynamic addition to the brand, allowing it to feel simultaneously casual and sophisticated.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media