The Casso

Raleigh, NC

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media