SERVICES

Logo Design
Packaging Design
Website Design
Stationery Design
POP Display Design
Environmental & Signage Design
Outdoor & Print Advertising
Brand Standards
Guidelines Manual

SERVICES

Logo Design
Packaging Design
Website Design
Stationery Design
POP Display Design
Environmental & Signage Design
Outdoor & Print Advertising
Brand Standards
Guidelines Manual

SERVICES

Strategic Brand Messaging
Strategic Brand Positioning
Traditional Public & Media Relations
Community Relations
Partnership Development
Special Event Development
Communications Collateral
Apparel Design
Website Design

SERVICES
Local Media Outreach across 4 DMA’s
Regional Media Outreach across 4 DMA’s
National Media Outreach
Influencer Engagement
On-Site Events
Off-Site Events
Partnerships
Media Training

The focus for Goo Goo Cluster in most recent years had been on production for the product. Standard was selling the product at a discounted price point, forgetting the cost that it took to make the product. The costs associated with producing the clusters had not left much room for profit margins in a retail arena focused on low-cost treats. With sales peaking in the early 1980s and a move away from branded products in the 1990s, the brand had been left behind.

With new thinking about position within the market place, Goo Goo Cluster’s brand and packaging did not support its brand goals or attributes. With the brand’s 100th anniversary approaching in 2012, it needed to be revitalized and refocused on the Southern roots and rich history of the high-quality product. The premium chocolate product was still manufactured in Nashville, TN and had a rich history in the Southern U.S., even having affiliations with the Grand Ole Opry. Green Olive was charged with rebuilding the image of the brand, giving life back to the world’s first ever combination candy bar. Consumers needed to be reminded of the high quality product and the heritage behind the brand.

Standard Candy upgraded the ingredients, including a more premium chocolate without partially hydrogenated oils and vanillin, so it was imperative for the design to reflect those quality improvements. The design, which reflects the modern approach to manufacturing and ingredients but the classic and timeless heritage of the brand, was developed through extensive research of the brand’s history and analysis of the current brand positioning. The design is not a retro or old-timey concept, but an homage to the brand’s rich history which reflects a classic, high quality product. A new identity with two logo variations utilizes enough of the attributes of the old logo to maintain existing brand equity while adding a fresh perspective.

The focus for Goo Goo Cluster in most recent years had been on production for the product. Standard was selling the product at a discounted price point, forgetting the cost that it took to make the product. The costs associated with producing the clusters had not left much room for profit margins in a retail arena focused on low-cost treats. With sales peaking in the early 1980s and a move away from branded products in the 1990s, the brand had been left behind.

With new thinking about position within the market place, Goo Goo Cluster’s brand and packaging did not support its brand goals or attributes. With the brand’s 100th anniversary approaching in 2012, it needed to be revitalized and refocused on the Southern roots and rich history of the high-quality product. The premium chocolate product was still manufactured in Nashville, TN and had a rich history in the Southern U.S., even having affiliations with the Grand Ole Opry. Green Olive was charged with rebuilding the image of the brand, giving life back to the world’s first ever combination candy bar. Consumers needed to be reminded of the high quality product and the heritage behind the brand.

Standard Candy upgraded the ingredients, including a more premium chocolate without partially hydrogenated oils and vanillin, so it was imperative for the design to reflect those quality improvements. The design, which reflects the modern approach to manufacturing and ingredients but the classic and timeless heritage of the brand, was developed through extensive research of the brand’s history and analysis of the current brand positioning. The design is not a retro or old-timey concept, but an homage to the brand’s rich history which reflects a classic, high quality product. A new identity with two logo variations utilizes enough of the attributes of the old logo to maintain existing brand equity while adding a fresh perspective.

The focus for Goo Goo Cluster in most recent years had been on production for the product. Standard was selling the product at a discounted price point, forgetting the cost that it took to make the product. The costs associated with producing the clusters had not left much room for profit margins in a retail arena focused on low-cost treats. With sales peaking in the early 1980s and a move away from branded products in the 1990s, the brand had been left behind.

With new thinking about position within the market place, Goo Goo Cluster’s brand and packaging did not support its brand goals or attributes. With the brand’s 100th anniversary approaching in 2012, it needed to be revitalized and refocused on the Southern roots and rich history of the high-quality product. The premium chocolate product was still manufactured in Nashville, TN and had a rich history in the Southern U.S., even having affiliations with the Grand Ole Opry. Green Olive was charged with rebuilding the image of the brand, giving life back to the world’s first ever combination candy bar. Consumers needed to be reminded of the high quality product and the heritage behind the brand.

Standard Candy upgraded the ingredients, including a more premium chocolate without partially hydrogenated oils and vanillin, so it was imperative for the design to reflect those quality improvements. The design, which reflects the modern approach to manufacturing and ingredients but the classic and timeless heritage of the brand, was developed through extensive research of the brand’s history and analysis of the current brand positioning. The design is not a retro or old-timey concept, but an homage to the brand’s rich history which reflects a classic, high quality product. A new identity with two logo variations utilizes enough of the attributes of the old logo to maintain existing brand equity while adding a fresh perspective.

The focus for Goo Goo Cluster in most recent years had been on production for the product. Standard was selling the product at a discounted price point, forgetting the cost that it took to make the product. The costs associated with producing the clusters had not left much room for profit margins in a retail arena focused on low-cost treats. With sales peaking in the early 1980s and a move away from branded products in the 1990s, the brand had been left behind.

With new thinking about position within the market place, Goo Goo Cluster’s brand and packaging did not support its brand goals or attributes. With the brand’s 100th anniversary approaching in 2012, it needed to be revitalized and refocused on the Southern roots and rich history of the high-quality product. The premium chocolate product was still manufactured in Nashville, TN and had a rich history in the Southern U.S., even having affiliations with the Grand Ole Opry. Green Olive was charged with rebuilding the image of the brand, giving life back to the world’s first ever combination candy bar. Consumers needed to be reminded of the high quality product and the heritage behind the brand.

Standard Candy upgraded the ingredients, including a more premium chocolate without partially hydrogenated oils and vanillin, so it was imperative for the design to reflect those quality improvements. The design, which reflects the modern approach to manufacturing and ingredients but the classic and timeless heritage of the brand, was developed through extensive research of the brand’s history and analysis of the current brand positioning. The design is not a retro or old-timey concept, but an homage to the brand’s rich history which reflects a classic, high quality product. A new identity with two logo variations utilizes enough of the attributes of the old logo to maintain existing brand equity while adding a fresh perspective.