Loews Miami Beach Hotel

Miami, FL

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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An iconic destination with an enviable oceanfront address in the heart of Miami’s Art Deco District, LoewsMiami Beach Hotel sets the stage for an unforgettable escape. Blending a cosmopolitan spirit with authenticlocal flavor, the resort features year-round family programming, an expansive pool deck with privatecabanas, and a range of elevated culinary experiences. Dining options include Bistro Collins, a relaxed,family-friendly bistro, and The Sushi Bar, a full-service counter showcasing fresh coastal fish and curatedJapanese spirits. Whether visiting for leisure or business, guests enjoy a distinctly South Beach experiencerooted in culture, comfort and cuisine.

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Bistro Collins

Miami, FL

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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Bistro Collins takes its name from the iconic Collins Avenue, where it sits at the intersection of Miami Beach’s sun-soaked coastline and storied Art Deco legacy. Tucked just off the main lobby of the Loews Miami Beach Hotel, the bistro blends laid-back coastal charm with refined dining rooted in local flavor. Themenu highlights the best of land and sea, featuring freshly caught seafood, vibrant produce, and thoughtfully prepared entrées for both families and culinary enthusiasts. Guests can settle into the street-art-inspiredinterior, a nod to the nearby Wynwood Arts District, or unwind on the breezy outdoor terrace withhandcrafted cocktails and locally-brewed beer. Designed for easygoing meals and elevated moments, Bistro Collins captures the spirit of Miami in every bite and sip.

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

SERVICES

Logo Design
Menu Design
Collateral Design

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

With a deep appreciation for its Art Deco surroundings and Miami’s dynamic cultural spirit, Green Olive Media approached the branding of Bistro Collins as an opportunity to blend timeless elegance with ease andapproachability. The resulting identity system is both bold and relaxed, drawing on the city’s design heritagewhile reflecting the bistro’s laid-back, coastal sensibility. The versatility of the marks and the different configurations in which they appear reinforce the outlet’s dedication to serving patrons across a broadspectrum of needs. A palette of deep blue-green hues complements the space’s warm wood finishes, whiletouches of gold provide a refined glow against darker structural elements. Collectively, the system lends to avisual experience that feels distinctly Miami, striking a balance between elevated design and an inviting atmosphere crafted to welcome guests from every walk of life.

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

The Sushi Bar

Miami, FL

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Casso

Raleigh, NC 

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The Sushi Bar is a refined yet relaxed dining destination located within the lobby of the Loews Miami BeachHotel. Reflecting the elevated culinary standards of the Loews brand, it offers a broad menu of expertlyprepared nigiri, sashimi, maki, and other fresh selections from the raw bar. Local fish anchors theexperience, complemented by curated sake, Japanese whiskeys, and cocktails designed to pair with sushi.With its intimate counter setting and coastal energy, The Sushi Bar invites guests to unwind and enjoy thefinest flavors of the sea.

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

Originally opened in 2020 as Origin Raleigh, a Wyndham Hotel, this 126-guest room property boasts its own meeting and event spaces, fitness facility, and full-service restaurant and bar, Good Day Good Night. The standout hotel is conveniently situated at the intersection of the downtown Warehouse and Glenwood South Districts, a short walk from the convention center and the best entertainment Raleigh has to offer. In recent years, the Warehouse District has been reborn as a center for arts and culture, while Glenwood South has become a popular hotspot amongst an exploding population of young professionals. Together, these neighborhoods have become well-known for their diverse mix of art venues and galleries, the city’s best restaurants, breweries and nightlife, a high concentration of co-working spaces and innovative businesses, and a rapidly growing residential base. In response to the COVID-19 pandemic and the shift in consumer demands that resulted, hotel ownership saw an opportunity to better distinguish itself through a distinct, local narrative and fresh approach to travel. In joining Marriott’s Tribute Portfolio of boutique hotels, they planned to attract the independent thinker in search of a destination that would illuminate the Raleighite way of life.
 

SERVICES

Logo Design
Menu Design
Collateral Design

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

SERVICES

Brand Architecture
Strategic Brand Positioning
Strategic Brand Messaging
Naming
Logo Design
Collateral Design
Signage Design
Sales & Marketing Materials
Creative Copywriting

The Sushi Bar called for an identity that felt modern and elevated, yet carried a quiet playfulness in step withits relaxed coastal setting. Green Olive Media approached the branding with a typography-first mindset,leaning into clean, minimalist letterforms that subtly echo the balance and precision found in traditionalJapanese sushi culture. The design is supported by understated pattern work, evocative of rolling waves anddelicate fish textures, which adds depth without disrupting the brand’s sleek aesthetic. Warm mahogany andred tones nod to the classic red-and-black palette often associated with Japanese design, but are softenedto feel more welcoming and contemporary. The result is a brand expression that feels refined yetapproachable, perfectly aligned with The Sushi Bar’s promise of easy sophistication and exceptional quality.

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

With an aggressive timeline in place, Green Olive Media was engaged to help steer and execute this transition. Selected for our extensive hotel, restaurant and bar experience, we brought a keen understanding of both the hospitality industry and the Raleigh market to the table. Our first task was to immerse ourselves in the brand architecture, developing a comprehensive document outlining long-term strategy. In communicating exactly what hotel is and isn’t, we defined its objectives, goals and values while paying close attention to Raleigh’s competitive landscape, equipping ownership and management teams with the tools to articulate the brand direction, purpose and positioning as clearly as possible. Once those parameters were established, we explored a name for the hotel, providing the foundation for a thoughtful backstory capitalizing upon the city’s rich history and legacy. Logo design — supported by a system of designed touchpoints ranging from signage to in-room collateral and sales materials — soon followed, ensuring a visual solution befitting the hotel’s stylishly bold interiors.
 

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media