Pennydrop
Bar + Kitchen

St. Louis, MO

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Pennydrop
Bar + Kitchen

St. Louis, MO

___

Pennydrop
Bar + Kitchen

St. Louis, MO

___

Pennydrop
Bar + Kitchen

St. Louis, MO

___

Pennydrop
Bar + Kitchen

St. Louis, MO

___

Secured within the historic walls of the Merchants-Laclede Building in downtown St. Louis, you’ll find Pennydrop Bar + Kitchen, serving all-day fare and crafted cocktails in the heart of the Pennywell Hotel. Guests are greeted with a rich sense of history when they step into the former home of two recently-merged national banks, from the vault in the lobby, to Pennydrop’s brass grates that recall bank interiors of the past. Chef Bailey reinterprets the classics of the city’s rich dining history by celebrating local ingredients, honoring French traditions, and plating each dish on locally-crafted ceramics. The menu features inventive small plates and a broader selection of hearty entrées, designed to provide families and extended-stay business travelers with fresh options worth coming back for.

Secured within the historic walls of the Merchants-Laclede Building in downtown St. Louis, you’ll find Pennydrop Bar + Kitchen, serving all-day fare and crafted cocktails in the heart of the Pennywell Hotel. Guests are greeted with a rich sense of history when they step into the former home of two recently-merged national banks, from the vault in the lobby, to Pennydrop’s brass grates that recall bank interiors of the past. Chef Bailey reinterprets the classics of the city’s rich dining history by celebrating local ingredients, honoring French traditions, and plating each dish on locally-crafted ceramics. The menu features inventive small plates and a broader selection of hearty entrées, designed to provide families and extended-stay business travelers with fresh options worth coming back for.

Secured within the historic walls of the Merchants-Laclede Building in downtown St. Louis, you’ll find Pennydrop Bar + Kitchen, serving all-day fare and crafted cocktails in the heart of the Pennywell Hotel. Guests are greeted with a rich sense of history when they step into the former home of two recently-merged national banks, from the vault in the lobby, to Pennydrop’s brass grates that recall bank interiors of the past. Chef Bailey reinterprets the classics of the city’s rich dining history by celebrating local ingredients, honoring French traditions, and plating each dish on locally-crafted ceramics. The menu features inventive small plates and a broader selection of hearty entrées, designed to provide families and extended-stay business travelers with fresh options worth coming back for.

Secured within the historic walls of the Merchants-Laclede Building in downtown St. Louis, you’ll find Pennydrop Bar + Kitchen, serving all-day fare and crafted cocktails in the heart of the Pennywell Hotel. Guests are greeted with a rich sense of history when they step into the former home of two recently-merged national banks, from the vault in the lobby, to Pennydrop’s brass grates that recall bank interiors of the past. Chef Bailey reinterprets the classics of the city’s rich dining history by celebrating local ingredients, honoring French traditions, and plating each dish on locally-crafted ceramics. The menu features inventive small plates and a broader selection of hearty entrées, designed to provide families and extended-stay business travelers with fresh options worth coming back for.

Secured within the historic walls of the Merchants-Laclede Building in downtown St. Louis, you’ll find Pennydrop Bar + Kitchen, serving all-day fare and crafted cocktails in the heart of the Pennywell Hotel. Guests are greeted with a rich sense of history when they step into the former home of two recently-merged national banks, from the vault in the lobby, to Pennydrop’s brass grates that recall bank interiors of the past. Chef Bailey reinterprets the classics of the city’s rich dining history by celebrating local ingredients, honoring French traditions, and plating each dish on locally-crafted ceramics. The menu features inventive small plates and a broader selection of hearty entrées, designed to provide families and extended-stay business travelers with fresh options worth coming back for.

SERVICES

Brand Narrative
Menu Design
Collateral Design
Environmental Graphics
Playlist Curation

SERVICES

Brand Narrative
Menu Design
Collateral Design
Environmental Graphics
Playlist Curation

SERVICES

Brand Narrative
Menu Design
Collateral Design
Environmental Graphics
Playlist Curation

SERVICES

Brand Narrative
Menu Design
Collateral Design
Environmental Graphics
Playlist Curation

SERVICES

Brand Narrative
Menu Design
Collateral Design
Environmental Graphics
Playlist Curation

PROCESS

PROCESS

PROCESS

PROCESS

PROCESS

Tasked with breathing new life into the Pennywell Hotel’s food and beverage outlet, the Green Olive team set out on an extensive site visit to the property and the surrounding St. Louis area. From this research, a brand narrative was crafted that would provide the roadmap for all brand touchpoints. While a logo had already been designed for Pennydrop, our team recognized the opportunity to honor time and place, by leaning even further into the aesthetic nature of the building’s history as a bank in the late 1800s. Recalling handwritten ledgers, graphics on vintage safes, and the vernacular of American currency, we designed new collateral pieces and menus to reflect this approach. Leaning heavily on color, typography, line-work and patterns of the late 19th century provided a foundation to hit the right notes. Connecting the space more deeply with the city, our team also provided a number of curated playlists. Featuring some of St. Louis’ most famous musicians, but focusing on lesser-known artists, the playlists were another way for Pennydrop to tie itself to the city and its culture. The considered, historical appearance of our design approach coupled with our recommendations for unique programming and environment allow guests to immerse themselves in both past and present of the city, and experience a deeper understanding of its signature take on hospitality.

Tasked with breathing new life into the Pennywell Hotel’s food and beverage outlet, the Green Olive team set out on an extensive site visit to the property and the surrounding St. Louis area. From this research, a brand narrative was crafted that would provide the roadmap for all brand touchpoints. While a logo had already been designed for Pennydrop, our team recognized the opportunity to honor time and place, by leaning even further into the aesthetic nature of the building’s history as a bank in the late 1800s. Recalling handwritten ledgers, graphics on vintage safes, and the vernacular of American currency, we designed new collateral pieces and menus to reflect this approach. Leaning heavily on color, typography, line-work and patterns of the late 19th century provided a foundation to hit the right notes. Connecting the space more deeply with the city, our team also provided a number of curated playlists. Featuring some of St. Louis’ most famous musicians, but focusing on lesser-known artists, the playlists were another way for Pennydrop to tie itself to the city and its culture. The considered, historical appearance of our design approach coupled with our recommendations for unique programming and environment allow guests to immerse themselves in both past and present of the city, and experience a deeper understanding of its signature take on hospitality.

Tasked with breathing new life into the Pennywell Hotel’s food and beverage outlet, the Green Olive team set out on an extensive site visit to the property and the surrounding St. Louis area. From this research, a brand narrative was crafted that would provide the roadmap for all brand touchpoints. While a logo had already been designed for Pennydrop, our team recognized the opportunity to honor time and place, by leaning even further into the aesthetic nature of the building’s history as a bank in the late 1800s. Recalling handwritten ledgers, graphics on vintage safes, and the vernacular of American currency, we designed new collateral pieces and menus to reflect this approach. Leaning heavily on color, typography, line-work and patterns of the late 19th century provided a foundation to hit the right notes. Connecting the space more deeply with the city, our team also provided a number of curated playlists. Featuring some of St. Louis’ most famous musicians, but focusing on lesser-known artists, the playlists were another way for Pennydrop to tie itself to the city and its culture. The considered, historical appearance of our design approach coupled with our recommendations for unique programming and environment allow guests to immerse themselves in both past and present of the city, and experience a deeper understanding of its signature take on hospitality.

Tasked with breathing new life into the Pennywell Hotel’s food and beverage outlet, the Green Olive team set out on an extensive site visit to the property and the surrounding St. Louis area. From this research, a brand narrative was crafted that would provide the roadmap for all brand touchpoints. While a logo had already been designed for Pennydrop, our team recognized the opportunity to honor time and place, by leaning even further into the aesthetic nature of the building’s history as a bank in the late 1800s. Recalling handwritten ledgers, graphics on vintage safes, and the vernacular of American currency, we designed new collateral pieces and menus to reflect this approach. Leaning heavily on color, typography, line-work and patterns of the late 19th century provided a foundation to hit the right notes. Connecting the space more deeply with the city, our team also provided a number of curated playlists. Featuring some of St. Louis’ most famous musicians, but focusing on lesser-known artists, the playlists were another way for Pennydrop to tie itself to the city and its culture. The considered, historical appearance of our design approach coupled with our recommendations for unique programming and environment allow guests to immerse themselves in both past and present of the city, and experience a deeper understanding of its signature take on hospitality.

Tasked with breathing new life into the Pennywell Hotel’s food and beverage outlet, the Green Olive team set out on an extensive site visit to the property and the surrounding St. Louis area. From this research, a brand narrative was crafted that would provide the roadmap for all brand touchpoints. While a logo had already been designed for Pennydrop, our team recognized the opportunity to honor time and place, by leaning even further into the aesthetic nature of the building’s history as a bank in the late 1800s. Recalling handwritten ledgers, graphics on vintage safes, and the vernacular of American currency, we designed new collateral pieces and menus to reflect this approach. Leaning heavily on color, typography, line-work and patterns of the late 19th century provided a foundation to hit the right notes. Connecting the space more deeply with the city, our team also provided a number of curated playlists. Featuring some of St. Louis’ most famous musicians, but focusing on lesser-known artists, the playlists were another way for Pennydrop to tie itself to the city and its culture. The considered, historical appearance of our design approach coupled with our recommendations for unique programming and environment allow guests to immerse themselves in both past and present of the city, and experience a deeper understanding of its signature take on hospitality.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media