Hidden Grooves

London, UK

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Hidden Grooves

London, UK

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Hidden Grooves

London, UK

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Hidden Grooves

London, UK

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Hidden Grooves

London, UK

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Nestled in the vibrant, trendy, and creative neighborhood of Shoreditch, Hidden Grooves sits at the birthplace of punk, tucked inside Virgin Hotels’ London property. With a large collection of curated vinyl and a new-school approach to cocktails, this listening lounge and bar offers thoughtfully crafted small plates and a drink menu that celebrates a deep connection between music and mixology. Each drink riffs on iconic Virgin Records albums from the past, remixed with a modern twist. They are bold, stylish and full of character, mirroring the music that shaped their creation. With a menu tuned to the vibe, seasonal small plates riff on the soulful, glam-soaked spirit of the 1970s. Guests can settle in at curated listening stations and let the sound wash over them while digging through rare vinyl finds or revisiting cult classics.

Nestled in the vibrant, trendy, and creative neighborhood of Shoreditch, Hidden Grooves sits at the birthplace of punk, tucked inside Virgin Hotels’ London property. With a large collection of curated vinyl and a new-school approach to cocktails, this listening lounge and bar offers thoughtfully crafted small plates and a drink menu that celebrates a deep connection between music and mixology. Each drink riffs on iconic Virgin Records albums from the past, remixed with a modern twist. They are bold, stylish and full of character, mirroring the music that shaped their creation. With a menu tuned to the vibe, seasonal small plates riff on the soulful, glam-soaked spirit of the 1970s. Guests can settle in at curated listening stations and let the sound wash over them while digging through rare vinyl finds or revisiting cult classics.

Nestled in the vibrant, trendy, and creative neighborhood of Shoreditch, Hidden Grooves sits at the birthplace of punk, tucked inside Virgin Hotels’ London property. With a large collection of curated vinyl and a new-school approach to cocktails, this listening lounge and bar offers thoughtfully crafted small plates and a drink menu that celebrates a deep connection between music and mixology. Each drink riffs on iconic Virgin Records albums from the past, remixed with a modern twist. They are bold, stylish and full of character, mirroring the music that shaped their creation. With a menu tuned to the vibe, seasonal small plates riff on the soulful, glam-soaked spirit of the 1970s. Guests can settle in at curated listening stations and let the sound wash over them while digging through rare vinyl finds or revisiting cult classics.

Nestled in the vibrant, trendy, and creative neighborhood of Shoreditch, Hidden Grooves sits at the birthplace of punk, tucked inside Virgin Hotels’ London property. With a large collection of curated vinyl and a new-school approach to cocktails, this listening lounge and bar offers thoughtfully crafted small plates and a drink menu that celebrates a deep connection between music and mixology. Each drink riffs on iconic Virgin Records albums from the past, remixed with a modern twist. They are bold, stylish and full of character, mirroring the music that shaped their creation. With a menu tuned to the vibe, seasonal small plates riff on the soulful, glam-soaked spirit of the 1970s. Guests can settle in at curated listening stations and let the sound wash over them while digging through rare vinyl finds or revisiting cult classics.

Nestled in the vibrant, trendy, and creative neighborhood of Shoreditch, Hidden Grooves sits at the birthplace of punk, tucked inside Virgin Hotels’ London property. With a large collection of curated vinyl and a new-school approach to cocktails, this listening lounge and bar offers thoughtfully crafted small plates and a drink menu that celebrates a deep connection between music and mixology. Each drink riffs on iconic Virgin Records albums from the past, remixed with a modern twist. They are bold, stylish and full of character, mirroring the music that shaped their creation. With a menu tuned to the vibe, seasonal small plates riff on the soulful, glam-soaked spirit of the 1970s. Guests can settle in at curated listening stations and let the sound wash over them while digging through rare vinyl finds or revisiting cult classics.

SERVICES

Logo Design
Menu Design
Collateral Design
Signage Design
Apparel Design
Brand Guidelines

SERVICES

Logo Design
Menu Design
Collateral Design
Signage Design
Apparel Design
Brand Guidelines

SERVICES

Logo Design
Menu Design
Collateral Design
Signage Design
Apparel Design
Brand Guidelines

SERVICES

Logo Design
Menu Design
Collateral Design
Signage Design
Apparel Design
Brand Guidelines

SERVICES

Logo Design
Menu Design
Collateral Design
Signage Design
Apparel Design
Brand Guidelines

PROCESS

PROCESS

PROCESS

PROCESS

PROCESS

Virgin Hotels, world-renowned for some of the most unique properties within the hospitality industry, reached out to Green Olive to collaborate on the development of their brand new vinyl lounge concept. Our team was brought on during the ideation phase, which afforded us a “ground zero” perspective on the inspiration for this new brand. Once the Virgin team landed on the name “Hidden Grooves,” we began work on a brand identity package consisting of logo, typography, color palette, and supporting imagery. These elements were translated into comprehensive brand standards and brought to life by our team across a range of touchpoints, including signage, menus and collateral. The resulting design approach is not merely an identity, it’s a manifesto. Rooted in the raw, DIY ethos of classic zine design, it offers a fitting personality for a listening bar in London’s eclectic Shoreditch neighborhood. Inspired by the rebellious energy of independent print culture, the design channels a handmade aesthetic and experimental spirit to create an identity that is both accessible and authentically subversive.

Virgin Hotels, world-renowned for some of the most unique properties within the hospitality industry, reached out to Green Olive to collaborate on the development of their brand new vinyl lounge concept. Our team was brought on during the ideation phase, which afforded us a “ground zero” perspective on the inspiration for this new brand. Once the Virgin team landed on the name “Hidden Grooves,” we began work on a brand identity package consisting of logo, typography, color palette, and supporting imagery. These elements were translated into comprehensive brand standards and brought to life by our team across a range of touchpoints, including signage, menus and collateral. The resulting design approach is not merely an identity, it’s a manifesto. Rooted in the raw, DIY ethos of classic zine design, it offers a fitting personality for a listening bar in London’s eclectic Shoreditch neighborhood. Inspired by the rebellious energy of independent print culture, the design channels a handmade aesthetic and experimental spirit to create an identity that is both accessible and authentically subversive.

Virgin Hotels, world-renowned for some of the most unique properties within the hospitality industry, reached out to Green Olive to collaborate on the development of their brand new vinyl lounge concept. Our team was brought on during the ideation phase, which afforded us a “ground zero” perspective on the inspiration for this new brand. Once the Virgin team landed on the name “Hidden Grooves,” we began work on a brand identity package consisting of logo, typography, color palette, and supporting imagery. These elements were translated into comprehensive brand standards and brought to life by our team across a range of touchpoints, including signage, menus and collateral. The resulting design approach is not merely an identity, it’s a manifesto. Rooted in the raw, DIY ethos of classic zine design, it offers a fitting personality for a listening bar in London’s eclectic Shoreditch neighborhood. Inspired by the rebellious energy of independent print culture, the design channels a handmade aesthetic and experimental spirit to create an identity that is both accessible and authentically subversive.

Virgin Hotels, world-renowned for some of the most unique properties within the hospitality industry, reached out to Green Olive to collaborate on the development of their brand new vinyl lounge concept. Our team was brought on during the ideation phase, which afforded us a “ground zero” perspective on the inspiration for this new brand. Once the Virgin team landed on the name “Hidden Grooves,” we began work on a brand identity package consisting of logo, typography, color palette, and supporting imagery. These elements were translated into comprehensive brand standards and brought to life by our team across a range of touchpoints, including signage, menus and collateral. The resulting design approach is not merely an identity, it’s a manifesto. Rooted in the raw, DIY ethos of classic zine design, it offers a fitting personality for a listening bar in London’s eclectic Shoreditch neighborhood. Inspired by the rebellious energy of independent print culture, the design channels a handmade aesthetic and experimental spirit to create an identity that is both accessible and authentically subversive.

Virgin Hotels, world-renowned for some of the most unique properties within the hospitality industry, reached out to Green Olive to collaborate on the development of their brand new vinyl lounge concept. Our team was brought on during the ideation phase, which afforded us a “ground zero” perspective on the inspiration for this new brand. Once the Virgin team landed on the name “Hidden Grooves,” we began work on a brand identity package consisting of logo, typography, color palette, and supporting imagery. These elements were translated into comprehensive brand standards and brought to life by our team across a range of touchpoints, including signage, menus and collateral. The resulting design approach is not merely an identity, it’s a manifesto. Rooted in the raw, DIY ethos of classic zine design, it offers a fitting personality for a listening bar in London’s eclectic Shoreditch neighborhood. Inspired by the rebellious energy of independent print culture, the design channels a handmade aesthetic and experimental spirit to create an identity that is both accessible and authentically subversive.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media