Brassica

Atlanta, GA

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Brassica

Atlanta, GA

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Brassica

Atlanta, GA

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Brassica

Atlanta, GA

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Brassica

Atlanta, GA

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Brassica is a dazzling Buckhead destination for those who demand impeccably good food and unforgettably good times. It is a celebration of Atlanta’s roots baked into the beautiful legacy of French cooking served with spirited southern hospitality. This is a place where incredible, seasonal ingredients and new depths of flavor conspire to drive forward the modern era of southern cuisine. Serving breakfast, lunch, dinner and weekend brunch, Brassica is the perfect occasion for any hour of every day. The restaurant’s commanding spaces blend subtle brasserie motifs with quintessential southern design touches, reinforcing a sense of softness, comfort and warmth. Always approachable and inviting, the interiors and finishes feel both purposeful and intentional. More than merely a hotel food and beverage outlet, this is an atmospheric showcase of relaxed luxury, promising an experience in line with Waldorf Astoria’s heritage and reputation for culinary excellence.

Brassica is a dazzling Buckhead destination for those who demand impeccably good food and unforgettably good times. It is a celebration of Atlanta’s roots baked into the beautiful legacy of French cooking served with spirited southern hospitality. This is a place where incredible, seasonal ingredients and new depths of flavor conspire to drive forward the modern era of southern cuisine. Serving breakfast, lunch, dinner and weekend brunch, Brassica is the perfect occasion for any hour of every day. The restaurant’s commanding spaces blend subtle brasserie motifs with quintessential southern design touches, reinforcing a sense of softness, comfort and warmth. Always approachable and inviting, the interiors and finishes feel both purposeful and intentional. More than merely a hotel food and beverage outlet, this is an atmospheric showcase of relaxed luxury, promising an experience in line with Waldorf Astoria’s heritage and reputation for culinary excellence.

Brassica is a dazzling Buckhead destination for those who demand impeccably good food and unforgettably good times. It is a celebration of Atlanta’s roots baked into the beautiful legacy of French cooking served with spirited southern hospitality. This is a place where incredible, seasonal ingredients and new depths of flavor conspire to drive forward the modern era of southern cuisine. Serving breakfast, lunch, dinner and weekend brunch, Brassica is the perfect occasion for any hour of every day. The restaurant’s commanding spaces blend subtle brasserie motifs with quintessential southern design touches, reinforcing a sense of softness, comfort and warmth. Always approachable and inviting, the interiors and finishes feel both purposeful and intentional. More than merely a hotel food and beverage outlet, this is an atmospheric showcase of relaxed luxury, promising an experience in line with Waldorf Astoria’s heritage and reputation for culinary excellence.

Brassica is a dazzling Buckhead destination for those who demand impeccably good food and unforgettably good times. It is a celebration of Atlanta’s roots baked into the beautiful legacy of French cooking served with spirited southern hospitality. This is a place where incredible, seasonal ingredients and new depths of flavor conspire to drive forward the modern era of southern cuisine. Serving breakfast, lunch, dinner and weekend brunch, Brassica is the perfect occasion for any hour of every day. The restaurant’s commanding spaces blend subtle brasserie motifs with quintessential southern design touches, reinforcing a sense of softness, comfort and warmth. Always approachable and inviting, the interiors and finishes feel both purposeful and intentional. More than merely a hotel food and beverage outlet, this is an atmospheric showcase of relaxed luxury, promising an experience in line with Waldorf Astoria’s heritage and reputation for culinary excellence.

Brassica is a dazzling Buckhead destination for those who demand impeccably good food and unforgettably good times. It is a celebration of Atlanta’s roots baked into the beautiful legacy of French cooking served with spirited southern hospitality. This is a place where incredible, seasonal ingredients and new depths of flavor conspire to drive forward the modern era of southern cuisine. Serving breakfast, lunch, dinner and weekend brunch, Brassica is the perfect occasion for any hour of every day. The restaurant’s commanding spaces blend subtle brasserie motifs with quintessential southern design touches, reinforcing a sense of softness, comfort and warmth. Always approachable and inviting, the interiors and finishes feel both purposeful and intentional. More than merely a hotel food and beverage outlet, this is an atmospheric showcase of relaxed luxury, promising an experience in line with Waldorf Astoria’s heritage and reputation for culinary excellence.

SERVICES

Strategic Brand Positioning & Messaging
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination & Marketing
On-Premise Event Development & Coordination
Social Media Marketing
Collateral Design
Website Design

SERVICES

Strategic Brand Positioning & Messaging
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination & Marketing
On-Premise Event Development & Coordination
Social Media Marketing
Collateral Design
Website Design

SERVICES

Strategic Brand Positioning & Messaging
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination & Marketing
On-Premise Event Development & Coordination
Social Media Marketing
Collateral Design
Website Design

SERVICES

Strategic Brand Positioning & Messaging
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination & Marketing
On-Premise Event Development & Coordination
Social Media Marketing
Collateral Design
Website Design

SERVICES

Strategic Brand Positioning & Messaging
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination & Marketing
On-Premise Event Development & Coordination
Social Media Marketing
Collateral Design
Website Design

PROCESS

PROCESS

PROCESS

PROCESS

PROCESS

Facing the ever changing hotel market in the Buckhead neighborhood of Atlanta, The Waldorf Astoria Atlanta Buckhead began strategizing a new direction for their in-house restaurant and cocktail lounge that felt like a proper extension of the brand. Incorporating Southern sophistication into a French brasserie concept, the brand team looked to combine the words ‘brasserie’ with the native genus of plants beloved in the region. Brassica was born to fill a niche in the market, through luxurious hospitality. In addition to Brassica, the hotel also planned to debut its very own Peacock Alley, a tribute to the landmark Waldorf Astoria in New York City. The Waldorf Astoria Atlanta Buckhead engaged Green Olive Media to convey the communications strategy for each space, bringing forth the charm and sophistication to the overall brand experience. The restaurant would invite hotel guests and locals alike to embrace the essence of Southern hospitality through French inspired dishes and classic cocktail creations. To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an Atlanta tastemaker dinner party series to introduce the concept to the market. Making use of the provided identity system and brand guidelines, our design team further developed Brassica’s visual presence to include a collateral package and fully-responsive website. In search of a harmonious expression of the restaurant concept, we employed a clean approach through the tasteful application of the logomark and supporting imagery. Our well-rounded solution is simple and sophisticated, perfectly juxtaposing sleek typography against rustic photography and stylish patterns where appropriate. While restrained, the system never fails to communicate an experience that is full of life and flavor.

Facing the ever changing hotel market in the Buckhead neighborhood of Atlanta, The Waldorf Astoria Atlanta Buckhead began strategizing a new direction for their in-house restaurant and cocktail lounge that felt like a proper extension of the brand. Incorporating Southern sophistication into a French brasserie concept, the brand team looked to combine the words ‘brasserie’ with the native genus of plants beloved in the region. Brassica was born to fill a niche in the market, through luxurious hospitality. In addition to Brassica, the hotel also planned to debut its very own Peacock Alley, a tribute to the landmark Waldorf Astoria in New York City. The Waldorf Astoria Atlanta Buckhead engaged Green Olive Media to convey the communications strategy for each space, bringing forth the charm and sophistication to the overall brand experience. The restaurant would invite hotel guests and locals alike to embrace the essence of Southern hospitality through French inspired dishes and classic cocktail creations. To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an Atlanta tastemaker dinner party series to introduce the concept to the market. Making use of the provided identity system and brand guidelines, our design team further developed Brassica’s visual presence to include a collateral package and fully-responsive website. In search of a harmonious expression of the restaurant concept, we employed a clean approach through the tasteful application of the logomark and supporting imagery. Our well-rounded solution is simple and sophisticated, perfectly juxtaposing sleek typography against rustic photography and stylish patterns where appropriate. While restrained, the system never fails to communicate an experience that is full of life and flavor.

Facing the ever changing hotel market in the Buckhead neighborhood of Atlanta, The Waldorf Astoria Atlanta Buckhead began strategizing a new direction for their in-house restaurant and cocktail lounge that felt like a proper extension of the brand. Incorporating Southern sophistication into a French brasserie concept, the brand team looked to combine the words ‘brasserie’ with the native genus of plants beloved in the region. Brassica was born to fill a niche in the market, through luxurious hospitality. In addition to Brassica, the hotel also planned to debut its very own Peacock Alley, a tribute to the landmark Waldorf Astoria in New York City. The Waldorf Astoria Atlanta Buckhead engaged Green Olive Media to convey the communications strategy for each space, bringing forth the charm and sophistication to the overall brand experience. The restaurant would invite hotel guests and locals alike to embrace the essence of Southern hospitality through French inspired dishes and classic cocktail creations. To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an Atlanta tastemaker dinner party series to introduce the concept to the market. Making use of the provided identity system and brand guidelines, our design team further developed Brassica’s visual presence to include a collateral package and fully-responsive website. In search of a harmonious expression of the restaurant concept, we employed a clean approach through the tasteful application of the logomark and supporting imagery. Our well-rounded solution is simple and sophisticated, perfectly juxtaposing sleek typography against rustic photography and stylish patterns where appropriate. While restrained, the system never fails to communicate an experience that is full of life and flavor.

Facing the ever changing hotel market in the Buckhead neighborhood of Atlanta, The Waldorf Astoria Atlanta Buckhead began strategizing a new direction for their in-house restaurant and cocktail lounge that felt like a proper extension of the brand. Incorporating Southern sophistication into a French brasserie concept, the brand team looked to combine the words ‘brasserie’ with the native genus of plants beloved in the region. Brassica was born to fill a niche in the market, through luxurious hospitality. In addition to Brassica, the hotel also planned to debut its very own Peacock Alley, a tribute to the landmark Waldorf Astoria in New York City. The Waldorf Astoria Atlanta Buckhead engaged Green Olive Media to convey the communications strategy for each space, bringing forth the charm and sophistication to the overall brand experience. The restaurant would invite hotel guests and locals alike to embrace the essence of Southern hospitality through French inspired dishes and classic cocktail creations. To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an Atlanta tastemaker dinner party series to introduce the concept to the market. Making use of the provided identity system and brand guidelines, our design team further developed Brassica’s visual presence to include a collateral package and fully-responsive website. In search of a harmonious expression of the restaurant concept, we employed a clean approach through the tasteful application of the logomark and supporting imagery. Our well-rounded solution is simple and sophisticated, perfectly juxtaposing sleek typography against rustic photography and stylish patterns where appropriate. While restrained, the system never fails to communicate an experience that is full of life and flavor.

Facing the ever changing hotel market in the Buckhead neighborhood of Atlanta, The Waldorf Astoria Atlanta Buckhead began strategizing a new direction for their in-house restaurant and cocktail lounge that felt like a proper extension of the brand. Incorporating Southern sophistication into a French brasserie concept, the brand team looked to combine the words ‘brasserie’ with the native genus of plants beloved in the region. Brassica was born to fill a niche in the market, through luxurious hospitality. In addition to Brassica, the hotel also planned to debut its very own Peacock Alley, a tribute to the landmark Waldorf Astoria in New York City. The Waldorf Astoria Atlanta Buckhead engaged Green Olive Media to convey the communications strategy for each space, bringing forth the charm and sophistication to the overall brand experience. The restaurant would invite hotel guests and locals alike to embrace the essence of Southern hospitality through French inspired dishes and classic cocktail creations. To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an Atlanta tastemaker dinner party series to introduce the concept to the market. Making use of the provided identity system and brand guidelines, our design team further developed Brassica’s visual presence to include a collateral package and fully-responsive website. In search of a harmonious expression of the restaurant concept, we employed a clean approach through the tasteful application of the logomark and supporting imagery. Our well-rounded solution is simple and sophisticated, perfectly juxtaposing sleek typography against rustic photography and stylish patterns where appropriate. While restrained, the system never fails to communicate an experience that is full of life and flavor.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media