
Situated between iconic sports stadiums, Globe Life Field and AT&T Stadium, Loews Arlington Hotel and Convention Center is a state-of-the-art resort destination catering to groups of all sizes, as well as families who are looking for a world-class experience at the epicenter of entertainment. The 21-story property features 888 rooms and suites with more than 266,000 square feet of indoor/outdoor meeting space. Within the Loews Arlington Hotel, guests have the opportunity to experience a full range of culinary and beverage options including Italian three-meal restaurant, Farena, and its outdoor counterpart, The Veranda. Guests are welcome to dine and enjoy refreshments poolside at Tomar El Sol, offering modern southwestern fare. In the lobby, The Bar offers classic cocktails and a crowd pleasing menu of both small bites and entrées. Railbird Coffee & Provisions is the hotel’s cafe and grab-and-go outlet, combining convenience with chef-driven food options. The combination of these destinations ensures that at the Loews Arlington Hotel, there is truly something for everyone.
Situated between iconic sports stadiums, Globe Life Field and AT&T Stadium, Loews Arlington Hotel and Convention Center is a state-of-the-art resort destination catering to groups of all sizes, as well as families who are looking for a world-class experience at the epicenter of entertainment. The 21-story property features 888 rooms and suites with more than 266,000 square feet of indoor/outdoor meeting space. Within the Loews Arlington Hotel, guests have the opportunity to experience a full range of culinary and beverage options including Italian three-meal restaurant, Farena, and its outdoor counterpart, The Veranda. Guests are welcome to dine and enjoy refreshments poolside at Tomar El Sol, offering modern southwestern fare. In the lobby, The Bar offers classic cocktails and a crowd pleasing menu of both small bites and entrées. Railbird Coffee & Provisions is the hotel’s cafe and grab-and-go outlet, combining convenience with chef-driven food options. The combination of these destinations ensures that at the Loews Arlington Hotel, there is truly something for everyone.
Situated between iconic sports stadiums, Globe Life Field and AT&T Stadium, Loews Arlington Hotel and Convention Center is a state-of-the-art resort destination catering to groups of all sizes, as well as families who are looking for a world-class experience at the epicenter of entertainment. The 21-story property features 888 rooms and suites with more than 266,000 square feet of indoor/outdoor meeting space. Within the Loews Arlington Hotel, guests have the opportunity to experience a full range of culinary and beverage options including Italian three-meal restaurant, Farena, and its outdoor counterpart, The Veranda. Guests are welcome to dine and enjoy refreshments poolside at Tomar El Sol, offering modern southwestern fare. In the lobby, The Bar offers classic cocktails and a crowd pleasing menu of both small bites and entrées. Railbird Coffee & Provisions is the hotel’s cafe and grab-and-go outlet, combining convenience with chef-driven food options. The combination of these destinations ensures that at the Loews Arlington Hotel, there is truly something for everyone.
Situated between iconic sports stadiums, Globe Life Field and AT&T Stadium, Loews Arlington Hotel and Convention Center is a state-of-the-art resort destination catering to groups of all sizes, as well as families who are looking for a world-class experience at the epicenter of entertainment. The 21-story property features 888 rooms and suites with more than 266,000 square feet of indoor/outdoor meeting space. Within the Loews Arlington Hotel, guests have the opportunity to experience a full range of culinary and beverage options including Italian three-meal restaurant, Farena, and its outdoor counterpart, The Veranda. Guests are welcome to dine and enjoy refreshments poolside at Tomar El Sol, offering modern southwestern fare. In the lobby, The Bar offers classic cocktails and a crowd pleasing menu of both small bites and entrées. Railbird Coffee & Provisions is the hotel’s cafe and grab-and-go outlet, combining convenience with chef-driven food options. The combination of these destinations ensures that at the Loews Arlington Hotel, there is truly something for everyone.
Situated between iconic sports stadiums, Globe Life Field and AT&T Stadium, Loews Arlington Hotel and Convention Center is a state-of-the-art resort destination catering to groups of all sizes, as well as families who are looking for a world-class experience at the epicenter of entertainment. The 21-story property features 888 rooms and suites with more than 266,000 square feet of indoor/outdoor meeting space. Within the Loews Arlington Hotel, guests have the opportunity to experience a full range of culinary and beverage options including Italian three-meal restaurant, Farena, and its outdoor counterpart, The Veranda. Guests are welcome to dine and enjoy refreshments poolside at Tomar El Sol, offering modern southwestern fare. In the lobby, The Bar offers classic cocktails and a crowd pleasing menu of both small bites and entrées. Railbird Coffee & Provisions is the hotel’s cafe and grab-and-go outlet, combining convenience with chef-driven food options. The combination of these destinations ensures that at the Loews Arlington Hotel, there is truly something for everyone.

Farena, a three-meal Italian experience, serves as the culinary center of the property. Both its menu and interior design are anchored by two 900 degree wood-fired stone pizza ovens. These impressive, eye catching ovens are also the workhorses of the outlet, producing more than 70% of the menu. Simplicity and authenticity are the tenets of the offerings at Farena in both menu and experience. Guests are greeted by a pasta lab as they enter, where chefs make fresh pastas and teach culinary classes. The dining room beyond balances casual comfort with a refined sensibility through a mix of rustic touches, industrial fixtures and rich finishes. Finally, guests can choose to dine on The Veranda, Farena’s expansive outdoor space with its own dedicated bar.
Farena, a three-meal Italian experience, serves as the culinary center of the property. Both its menu and interior design are anchored by two 900 degree wood-fired stone pizza ovens. These impressive, eye catching ovens are also the workhorses of the outlet, producing more than 70% of the menu. Simplicity and authenticity are the tenets of the offerings at Farena in both menu and experience. Guests are greeted by a pasta lab as they enter, where chefs make fresh pastas and teach culinary classes. The dining room beyond balances casual comfort with a refined sensibility through a mix of rustic touches, industrial fixtures and rich finishes. Finally, guests can choose to dine on The Veranda, Farena’s expansive outdoor space with its own dedicated bar.
Farena, a three-meal Italian experience, serves as the culinary center of the property. Both its menu and interior design are anchored by two 900 degree wood-fired stone pizza ovens. These impressive, eye catching ovens are also the workhorses of the outlet, producing more than 70% of the menu. Simplicity and authenticity are the tenets of the offerings at Farena in both menu and experience. Guests are greeted by a pasta lab as they enter, where chefs make fresh pastas and teach culinary classes. The dining room beyond balances casual comfort with a refined sensibility through a mix of rustic touches, industrial fixtures and rich finishes. Finally, guests can choose to dine on The Veranda, Farena’s expansive outdoor space with its own dedicated bar.
Farena, a three-meal Italian experience, serves as the culinary center of the property. Both its menu and interior design are anchored by two 900 degree wood-fired stone pizza ovens. These impressive, eye catching ovens are also the workhorses of the outlet, producing more than 70% of the menu. Simplicity and authenticity are the tenets of the offerings at Farena in both menu and experience. Guests are greeted by a pasta lab as they enter, where chefs make fresh pastas and teach culinary classes. The dining room beyond balances casual comfort with a refined sensibility through a mix of rustic touches, industrial fixtures and rich finishes. Finally, guests can choose to dine on The Veranda, Farena’s expansive outdoor space with its own dedicated bar.
Farena, a three-meal Italian experience, serves as the culinary center of the property. Both its menu and interior design are anchored by two 900 degree wood-fired stone pizza ovens. These impressive, eye catching ovens are also the workhorses of the outlet, producing more than 70% of the menu. Simplicity and authenticity are the tenets of the offerings at Farena in both menu and experience. Guests are greeted by a pasta lab as they enter, where chefs make fresh pastas and teach culinary classes. The dining room beyond balances casual comfort with a refined sensibility through a mix of rustic touches, industrial fixtures and rich finishes. Finally, guests can choose to dine on The Veranda, Farena’s expansive outdoor space with its own dedicated bar.

Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
As the hotel’s primary, three-meal concept, Green Olive wanted Farena to be immediately recognizable as an approachable, high-quality Italian experience. The name and resulting identity system places the all-important grains used in both pasta and pizza dough at the forefront through both warm golden hues and as patterned, visual textures. The color choices intentionally step away from the typical, often overused Italian triptych of red, green and white, and instead employ the deep, regal purple of eggplant paired with the gold of grain. This simple, elegant solution reflects the tenets of Italian cuisine - simple, quality ingredients thoughtfully combined or used in contrast to create a sum that is greater than its parts.
As the hotel’s primary, three-meal concept, Green Olive wanted Farena to be immediately recognizable as an approachable, high-quality Italian experience. The name and resulting identity system places the all-important grains used in both pasta and pizza dough at the forefront through both warm golden hues and as patterned, visual textures. The color choices intentionally step away from the typical, often overused Italian triptych of red, green and white, and instead employ the deep, regal purple of eggplant paired with the gold of grain. This simple, elegant solution reflects the tenets of Italian cuisine - simple, quality ingredients thoughtfully combined or used in contrast to create a sum that is greater than its parts.
As the hotel’s primary, three-meal concept, Green Olive wanted Farena to be immediately recognizable as an approachable, high-quality Italian experience. The name and resulting identity system places the all-important grains used in both pasta and pizza dough at the forefront through both warm golden hues and as patterned, visual textures. The color choices intentionally step away from the typical, often overused Italian triptych of red, green and white, and instead employ the deep, regal purple of eggplant paired with the gold of grain. This simple, elegant solution reflects the tenets of Italian cuisine - simple, quality ingredients thoughtfully combined or used in contrast to create a sum that is greater than its parts.
As the hotel’s primary, three-meal concept, Green Olive wanted Farena to be immediately recognizable as an approachable, high-quality Italian experience. The name and resulting identity system places the all-important grains used in both pasta and pizza dough at the forefront through both warm golden hues and as patterned, visual textures. The color choices intentionally step away from the typical, often overused Italian triptych of red, green and white, and instead employ the deep, regal purple of eggplant paired with the gold of grain. This simple, elegant solution reflects the tenets of Italian cuisine - simple, quality ingredients thoughtfully combined or used in contrast to create a sum that is greater than its parts.
As the hotel’s primary, three-meal concept, Green Olive wanted Farena to be immediately recognizable as an approachable, high-quality Italian experience. The name and resulting identity system places the all-important grains used in both pasta and pizza dough at the forefront through both warm golden hues and as patterned, visual textures. The color choices intentionally step away from the typical, often overused Italian triptych of red, green and white, and instead employ the deep, regal purple of eggplant paired with the gold of grain. This simple, elegant solution reflects the tenets of Italian cuisine - simple, quality ingredients thoughtfully combined or used in contrast to create a sum that is greater than its parts.












Nothing says relaxation like a frosty margarita served next to a crystal blue pool while soaking up the sun – an experience Tomar El Sol is built to provide. But the offerings of this poolside bar and restaurant don’t stop when guests trade swim wear for dry clothes. The outlet provides not only cold beverages and an array of savory Mexican snacks to pool goers, but also provides a destination restaurant that captures the joy of southwest dining under a clear blue sky. Guests can enjoy a full-service experience featuring a menu that includes traditional taqueria favorites alongside classic burgers, a full bar and cocktail program, and more.
Nothing says relaxation like a frosty margarita served next to a crystal blue pool while soaking up the sun – an experience Tomar El Sol is built to provide. But the offerings of this poolside bar and restaurant don’t stop when guests trade swim wear for dry clothes. The outlet provides not only cold beverages and an array of savory Mexican snacks to pool goers, but also provides a destination restaurant that captures the joy of southwest dining under a clear blue sky. Guests can enjoy a full-service experience featuring a menu that includes traditional taqueria favorites alongside classic burgers, a full bar and cocktail program, and more.
Nothing says relaxation like a frosty margarita served next to a crystal blue pool while soaking up the sun – an experience Tomar El Sol is built to provide. But the offerings of this poolside bar and restaurant don’t stop when guests trade swim wear for dry clothes. The outlet provides not only cold beverages and an array of savory Mexican snacks to pool goers, but also provides a destination restaurant that captures the joy of southwest dining under a clear blue sky. Guests can enjoy a full-service experience featuring a menu that includes traditional taqueria favorites alongside classic burgers, a full bar and cocktail program, and more.
Nothing says relaxation like a frosty margarita served next to a crystal blue pool while soaking up the sun – an experience Tomar El Sol is built to provide. But the offerings of this poolside bar and restaurant don’t stop when guests trade swim wear for dry clothes. The outlet provides not only cold beverages and an array of savory Mexican snacks to pool goers, but also provides a destination restaurant that captures the joy of southwest dining under a clear blue sky. Guests can enjoy a full-service experience featuring a menu that includes traditional taqueria favorites alongside classic burgers, a full bar and cocktail program, and more.
Nothing says relaxation like a frosty margarita served next to a crystal blue pool while soaking up the sun – an experience Tomar El Sol is built to provide. But the offerings of this poolside bar and restaurant don’t stop when guests trade swim wear for dry clothes. The outlet provides not only cold beverages and an array of savory Mexican snacks to pool goers, but also provides a destination restaurant that captures the joy of southwest dining under a clear blue sky. Guests can enjoy a full-service experience featuring a menu that includes traditional taqueria favorites alongside classic burgers, a full bar and cocktail program, and more.

Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Packaging Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Packaging Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Packaging Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Packaging Design
Naming
Logo Design
Menu Design
Website Design
Collateral Design
Signage Design
Packaging Design
In order to create an identity for the perfect poolside oasis that felt distinctly at home under the warm Texas sun, Green Olive looked to patterns and letter forms that have come to be emblematic of the Southwest and the rich cultural heritage that has shaped it. Beginning with a name perfectly created to reflect both the outlets location and offerings, Tomar El Sol - Spanish for “to drink up the sun” - the brand was then forged in vibrant hues selected to represent the key facets of the destination. Warm reds represent the rich, earthy spices of Mexican cuisine. Golds spark thoughts of the sun, juxtaposed with cool blues representing there refreshing waters of the pool. The entire system is portrayed with intentionally imperfect, handcrafted technique to reflect the care and craft found in every facet of the outlet's food and beverage offerings.
In order to create an identity for the perfect poolside oasis that felt distinctly at home under the warm Texas sun, Green Olive looked to patterns and letter forms that have come to be emblematic of the Southwest and the rich cultural heritage that has shaped it. Beginning with a name perfectly created to reflect both the outlets location and offerings, Tomar El Sol - Spanish for “to drink up the sun” - the brand was then forged in vibrant hues selected to represent the key facets of the destination. Warm reds represent the rich, earthy spices of Mexican cuisine. Golds spark thoughts of the sun, juxtaposed with cool blues representing the refreshing waters of the pool. The entire system is portrayed with intentionally imperfect, handcrafted technique to reflect the care and craft found in every facet of the outlet's food and beverage offerings.
In order to create an identity for the perfect poolside oasis that felt distinctly at home under the warm Texas sun, Green Olive looked to patterns and letter forms that have come to be emblematic of the Southwest and the rich cultural heritage that has shaped it. Beginning with a name perfectly created to reflect both the outlets location and offerings, Tomar El Sol - Spanish for “to drink up the sun” - the brand was then forged in vibrant hues selected to represent the key facets of the destination. Warm reds represent the rich, earthy spices of Mexican cuisine. Golds spark thoughts of the sun, juxtaposed with cool blues representing there refreshing waters of the pool. The entire system is portrayed with intentionally imperfect, handcrafted technique to reflect the care and craft found in every facet of the outlet's food and beverage offerings.
In order to create an identity for the perfect poolside oasis that felt distinctly at home under the warm Texas sun, Green Olive looked to patterns and letter forms that have come to be emblematic of the Southwest and the rich cultural heritage that has shaped it. Beginning with a name perfectly created to reflect both the outlets location and offerings, Tomar El Sol - Spanish for “to drink up the sun” - the brand was then forged in vibrant hues selected to represent the key facets of the destination. Warm reds represent the rich, earthy spices of Mexican cuisine. Golds spark thoughts of the sun, juxtaposed with cool blues representing there refreshing waters of the pool. The entire system is portrayed with intentionally imperfect, handcrafted technique to reflect the care and craft found in every facet of the outlet's food and beverage offerings.
In order to create an identity for the perfect poolside oasis that felt distinctly at home under the warm Texas sun, Green Olive looked to patterns and letter forms that have come to be emblematic of the Southwest and the rich cultural heritage that has shaped it. Beginning with a name perfectly created to reflect both the outlets location and offerings, Tomar El Sol - Spanish for “to drink up the sun” - the brand was then forged in vibrant hues selected to represent the key facets of the destination. Warm reds represent the rich, earthy spices of Mexican cuisine. Golds spark thoughts of the sun, juxtaposed with cool blues representing there refreshing waters of the pool. The entire system is portrayed with intentionally imperfect, handcrafted technique to reflect the care and craft found in every facet of the outlet's food and beverage offerings.







Situated in the lobby, The Bar serves as a central meeting place and social hub for hotel guests and visitors. The Bar functions as a stand alone outlet independent of the property’s other restaurants. It has a traditional hotel menu including an extensive cocktail list showcasing handcrafted drinks. A large island bar surrounded by comfortable seating and couches provides guests respite for relaxation and conversation after a long day of work or travel. Beyond these seating areas, The Bar is also home to its own patio seating offering a comfortable outdoor lounge area where guests can gather to imbibe.
Situated in the lobby, The Bar serves as a central meeting place and social hub for hotel guests and visitors. The Bar functions as a stand alone outlet independent of the property’s other restaurants. It has a traditional hotel menu including an extensive cocktail list showcasing handcrafted drinks. A large island bar surrounded by comfortable seating and couches provides guests respite for relaxation and conversation after a long day of work or travel. Beyond these seating areas, The Bar is also home to its own patio seating offering a comfortable outdoor lounge area where guests can gather to imbibe.
Situated in the lobby, The Bar serves as a central meeting place and social hub for hotel guests and visitors. The Bar functions as a stand alone outlet independent of the property’s other restaurants. It has a traditional hotel menu including an extensive cocktail list showcasing handcrafted drinks. A large island bar surrounded by comfortable seating and couches provides guests respite for relaxation and conversation after a long day of work or travel. Beyond these seating areas, The Bar is also home to its own patio seating offering a comfortable outdoor lounge area where guests can gather to imbibe.
Situated in the lobby, The Bar serves as a central meeting place and social hub for hotel guests and visitors. The Bar functions as a stand alone outlet independent of the property’s other restaurants. It has a traditional hotel menu including an extensive cocktail list showcasing handcrafted drinks. A large island bar surrounded by comfortable seating and couches provides guests respite for relaxation and conversation after a long day of work or travel. Beyond these seating areas, The Bar is also home to its own patio seating offering a comfortable outdoor lounge area where guests can gather to imbibe.
Situated in the lobby, The Bar serves as a central meeting place and social hub for hotel guests and visitors. The Bar functions as a stand alone outlet independent of the property’s other restaurants. It has a traditional hotel menu including an extensive cocktail list showcasing handcrafted drinks. A large island bar surrounded by comfortable seating and couches provides guests respite for relaxation and conversation after a long day of work or travel. Beyond these seating areas, The Bar is also home to its own patio seating offering a comfortable outdoor lounge area where guests can gather to imbibe.

Layered sans serif lettering is reimagined in a manner both iconic and contemporary. Its distinct decoration and three-dimensional qualities are engaging, without feeling over designed or the victim of clichés. The typography is complemented by a geometric, Art Deco-inspired pattern and monoline illustration, whose clean lines contribute a touch of glamour, embellishment and attention to detail befitting The Bar’s sprawling, luxurious space. While restrained, the supporting color palette is warm and dramatic, reinforcing the modern elegance of the system.
Layered sans serif lettering is reimagined in a manner both iconic and contemporary. Its distinct decoration and three-dimensional qualities are engaging, without feeling over designed or the victim of clichés. The typography is complemented by a geometric, Art Deco-inspired pattern and monoline illustration, whose clean lines contribute a touch of glamour, embellishment and attention to detail befitting The Bar’s sprawling, luxurious space. While restrained, the supporting color palette is warm and dramatic, reinforcing the modern elegance of the system.
Layered sans serif lettering is reimagined in a manner both iconic and contemporary. Its distinct decoration and three-dimensional qualities are engaging, without feeling over designed or the victim of clichés. The typography is complemented by a geometric, Art Deco-inspired pattern and monoline illustration, whose clean lines contribute a touch of glamour, embellishment and attention to detail befitting The Bar’s sprawling, luxurious space. While restrained, the supporting color palette is warm and dramatic, reinforcing the modern elegance of the system.
Layered sans serif lettering is reimagined in a manner both iconic and contemporary. Its distinct decoration and three-dimensional qualities are engaging, without feeling over designed or the victim of clichés. The typography is complemented by a geometric, Art Deco-inspired pattern and monoline illustration, whose clean lines contribute a touch of glamour, embellishment and attention to detail befitting The Bar’s sprawling, luxurious space. While restrained, the supporting color palette is warm and dramatic, reinforcing the modern elegance of the system.
Layered sans serif lettering is reimagined in a manner both iconic and contemporary. Its distinct decoration and three-dimensional qualities are engaging, without feeling over designed or the victim of clichés. The typography is complemented by a geometric, Art Deco-inspired pattern and monoline illustration, whose clean lines contribute a touch of glamour, embellishment and attention to detail befitting The Bar’s sprawling, luxurious space. While restrained, the supporting color palette is warm and dramatic, reinforcing the modern elegance of the system.



At Railbird, tempting displays offer a variety of gourmet grab and go food options, from light and healthy fare to satisfying and filling to indulgent and sweet. With a comprehensive coffee and espresso menu, guests can begin their day with a favorite caffeinated beverage or visit the outlet for a midday recharge. When it’s time to unwind, beer and wines on tap offer quick and easy alcoholic options. Convenient selections to curb hunger abound at Railbird throughout the day. Guests can grab breakfast, lunch or dinner on the move, or stay and sit at any of the surrounding table or bar sections.
At Railbird, tempting displays offer a variety of gourmet grab and go food options, from light and healthy fare to satisfying and filling to indulgent and sweet. With a comprehensive coffee and espresso menu, guests can begin their day with a favorite caffeinated beverage or visit the outlet for a midday recharge. When it’s time to unwind, beer and wines on tap offer quick and easy alcoholic options. Convenient selections to curb hunger abound at Railbird throughout the day. Guests can grab breakfast, lunch or dinner on the move, or stay and sit at any of the surrounding table or bar sections.
At Railbird, tempting displays offer a variety of gourmet grab and go food options, from light and healthy fare to satisfying and filling to indulgent and sweet. With a comprehensive coffee and espresso menu, guests can begin their day with a favorite caffeinated beverage or visit the outlet for a midday recharge. When it’s time to unwind, beer and wines on tap offer quick and easy alcoholic options. Convenient selections to curb hunger abound at Railbird throughout the day. Guests can grab breakfast, lunch or dinner on the move, or stay and sit at any of the surrounding table or bar sections.
At Railbird, tempting displays offer a variety of gourmet grab and go food options, from light and healthy fare to satisfying and filling to indulgent and sweet. With a comprehensive coffee and espresso menu, guests can begin their day with a favorite caffeinated beverage or visit the outlet for a midday recharge. When it’s time to unwind, beer and wines on tap offer quick and easy alcoholic options. Convenient selections to curb hunger abound at Railbird throughout the day. Guests can grab breakfast, lunch or dinner on the move, or stay and sit at any of the surrounding table or bar sections.
At Railbird, tempting displays offer a variety of gourmet grab and go food options, from light and healthy fare to satisfying and filling to indulgent and sweet. With a comprehensive coffee and espresso menu, guests can begin their day with a favorite caffeinated beverage or visit the outlet for a midday recharge. When it’s time to unwind, beer and wines on tap offer quick and easy alcoholic options. Convenient selections to curb hunger abound at Railbird throughout the day. Guests can grab breakfast, lunch or dinner on the move, or stay and sit at any of the surrounding table or bar sections.

A ‘railbird’ refers to a horse racing enthusiast seated along the outer rail of the track. The name serves as an homage to Arlington Downs race track that once drew thousands to Arlington as automobiles became popular and Bankhead Highway was established to connect Fort Worth and Dallas, by way of Arlington. The brand’s primary typeface, said to be the earliest commercial showing of sans serif lettering, was first printed in 1816. Its all caps characters are celebrated for their legibility, inspiring countless modern typefaces. Supporting serif and script fonts reinforce the handcrafted sensibility, offering a sense of warmth and whimsy. The visual identity system is characterized by a playfully refined sensibility that presents itself as casual and relaxed. Its classic timelessness echoes the artisan quality and craftsmanship the outlet is known for.
A ‘railbird’ refers to a horse racing enthusiast seated along the outer rail of the track. The name serves as an homage to Arlington Downs race track that once drew thousands to Arlington as automobiles became popular and Bankhead Highway was established to connect Fort Worth and Dallas, by way of Arlington. The brand’s primary typeface, said to be the earliest commercial showing of sans serif lettering, was first printed in 1816. Its all caps characters are celebrated for their legibility, inspiring countless modern typefaces. Supporting serif and script fonts reinforce the handcrafted sensibility, offering a sense of warmth and whimsy. The visual identity system is characterized by a playfully refined sensibility that presents itself as casual and relaxed. Its classic timelessness echoes the artisan quality and craftsmanship the outlet is known for.
A ‘railbird’ refers to a horse racing enthusiast seated along the outer rail of the track. The name serves as an homage to Arlington Downs race track that once drew thousands to Arlington as automobiles became popular and Bankhead Highway was established to connect Fort Worth and Dallas, by way of Arlington. The brand’s primary typeface, said to be the earliest commercial showing of sans serif lettering, was first printed in 1816. Its all caps characters are celebrated for their legibility, inspiring countless modern typefaces. Supporting serif and script fonts reinforce the handcrafted sensibility, offering a sense of warmth and whimsy. The visual identity system is characterized by a playfully refined sensibility that presents itself as casual and relaxed. Its classic timelessness echoes the artisan quality and craftsmanship the outlet is known for.
A ‘railbird’ refers to a horse racing enthusiast seated along the outer rail of the track. The name serves as an homage to Arlington Downs race track that once drew thousands to Arlington as automobiles became popular and Bankhead Highway was established to connect Fort Worth and Dallas, by way of Arlington. The brand’s primary typeface, said to be the earliest commercial showing of sans serif lettering, was first printed in 1816. Its all caps characters are celebrated for their legibility, inspiring countless modern typefaces. Supporting serif and script fonts reinforce the handcrafted sensibility, offering a sense of warmth and whimsy. The visual identity system is characterized by a playfully refined sensibility that presents itself as casual and relaxed. Its classic timelessness echoes the artisan quality and craftsmanship the outlet is known for.
A ‘railbird’ refers to a horse racing enthusiast seated along the outer rail of the track. The name serves as an homage to Arlington Downs race track that once drew thousands to Arlington as automobiles became popular and Bankhead Highway was established to connect Fort Worth and Dallas, by way of Arlington. The brand’s primary typeface, said to be the earliest commercial showing of sans serif lettering, was first printed in 1816. Its all caps characters are celebrated for their legibility, inspiring countless modern typefaces. Supporting serif and script fonts reinforce the handcrafted sensibility, offering a sense of warmth and whimsy. The visual identity system is characterized by a playfully refined sensibility that presents itself as casual and relaxed. Its classic timelessness echoes the artisan quality and craftsmanship the outlet is known for.




Selected Works
The Ritz-Carlton, St. LouisDesign, Public Relations, Social Media | St. Louis, MO
BrassicaDesign, Public Relations, Social Media | Atlanta, GA
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Hidden GroovesDesign | London, UK
Little CoyoteDesign | Chattanooga, TN
Wildwood StillDesign | Asheville, NC
Hamburger AmericaDesign | New York, NY
Loews Arlington HotelDesign | Arlington, TX
Austin'sDesign | Chattahoochee Hills, GA
ShorelightDesign | San Diego, CA
Loews Miami Beach HotelDesign | Miami, FL
Pennydrop Bar + KitchenDesign | St. Louis, MO
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
SweetWater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-Carlton, Miami, Orlando, Amelia IslandDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
The Bell HotelPublic Relations & Design | Athens, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media