Shorelight

San Diego, CA

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Shorelight

San Diego, CA

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Shorelight

San Diego, CA

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Shorelight

San Diego, CA

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Shorelight

San Diego, CA

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Overlooking the still waters of San Diego Bay and northern Coronado Island, Shorelight is tucked within the newly renovated Bay Tower of the Sheraton San Diego Resort. More than just a seaside osteria, Shorelight embodies the spirit, history, and warmth of San Diego — a place that welcomes travelers with the ease and openness the city is known for. The interior of the restaurant reflects this sensibility with a maritime, subtly Italian design that feels both timeless and modern. On the menu, handmade pastas, fresh seafood, and coastal cocktails offer a taste of comfort with just the right amount of refinement. Drawing from the city’s seaside rhythms and Little Italy’s heritage, Shorelight is a natural spot to gather. It’s unpretentious, soulful, and deeply rooted in a sense of place.

Overlooking the still waters of San Diego Bay and northern Coronado Island, Shorelight is tucked within the newly renovated Bay Tower of the Sheraton San Diego Resort. More than just a seaside osteria, Shorelight embodies the spirit, history, and warmth of San Diego — a place that welcomes travelers with the ease and openness the city is known for. The interior of the restaurant reflects this sensibility with a maritime, subtly Italian design that feels both timeless and modern. On the menu, handmade pastas, fresh seafood, and coastal cocktails offer a taste of comfort with just the right amount of refinement. Drawing from the city’s seaside rhythms and Little Italy’s heritage, Shorelight is a natural spot to gather. It’s unpretentious, soulful, and deeply rooted in a sense of place.

Overlooking the still waters of San Diego Bay and northern Coronado Island, Shorelight is tucked within the newly renovated Bay Tower of the Sheraton San Diego Resort. More than just a seaside osteria, Shorelight embodies the spirit, history, and warmth of San Diego — a place that welcomes travelers with the ease and openness the city is known for. The interior of the restaurant reflects this sensibility with a maritime, subtly Italian design that feels both timeless and modern. On the menu, handmade pastas, fresh seafood, and coastal cocktails offer a taste of comfort with just the right amount of refinement. Drawing from the city’s seaside rhythms and Little Italy’s heritage, Shorelight is a natural spot to gather. It’s unpretentious, soulful, and deeply rooted in a sense of place.

Overlooking the still waters of San Diego Bay and northern Coronado Island, Shorelight is tucked within the newly renovated Bay Tower of the Sheraton San Diego Resort. More than just a seaside osteria, Shorelight embodies the spirit, history, and warmth of San Diego — a place that welcomes travelers with the ease and openness the city is known for. The interior of the restaurant reflects this sensibility with a maritime, subtly Italian design that feels both timeless and modern. On the menu, handmade pastas, fresh seafood, and coastal cocktails offer a taste of comfort with just the right amount of refinement. Drawing from the city’s seaside rhythms and Little Italy’s heritage, Shorelight is a natural spot to gather. It’s unpretentious, soulful, and deeply rooted in a sense of place.

Overlooking the still waters of San Diego Bay and northern Coronado Island, Shorelight is tucked within the newly renovated Bay Tower of the Sheraton San Diego Resort. More than just a seaside osteria, Shorelight embodies the spirit, history, and warmth of San Diego — a place that welcomes travelers with the ease and openness the city is known for. The interior of the restaurant reflects this sensibility with a maritime, subtly Italian design that feels both timeless and modern. On the menu, handmade pastas, fresh seafood, and coastal cocktails offer a taste of comfort with just the right amount of refinement. Drawing from the city’s seaside rhythms and Little Italy’s heritage, Shorelight is a natural spot to gather. It’s unpretentious, soulful, and deeply rooted in a sense of place.

SERVICES

Naming
Brand Narrative
Logo Design
Brand Guidelines

SERVICES

Naming
Brand Narrative
Logo Design
Brand Guidelines

SERVICES

Naming
Brand Narrative
Logo Design
Brand Guidelines

SERVICES

Naming
Brand Narrative
Logo Design
Brand Guidelines

SERVICES

Naming
Brand Narrative
Logo Design
Brand Guidelines

PROCESS

PROCESS

PROCESS

PROCESS

PROCESS

When the Sheraton San Diego Resort set out to reimagine the dining experience in its Bay Tower, the team turned to Green Olive to bring their vision to life. Our first challenge was to create a name and identity that captured the warmth of the concept and its connection to San Diego’s immigrant roots, particularly the legacy of Little Italy. We landed on Shorelight, a name that honors the city as both a beacon for early Italian immigrants and a haven for modern travelers. From there, our team developed a visual identity system encompassing logo, typography and color palette, each element designed to evoke a sense of arrival, belonging, and quiet elegance. Together, they form a brand that feels timeless, transportive, and grounded in place. To ensure consistency across all brand expressions, we concluded the project with a comprehensive brand narrative that serves as a guiding light for every future touch point.

When the Sheraton San Diego Resort set out to reimagine the dining experience in its Bay Tower, the team turned to Green Olive to bring their vision to life. Our first challenge was to create a name and identity that captured the warmth of the concept and its connection to San Diego’s immigrant roots, particularly the legacy of Little Italy. We landed on Shorelight, a name that honors the city as both a beacon for early Italian immigrants and a haven for modern travelers. From there, our team developed a visual identity system encompassing logo, typography and color palette, each element designed to evoke a sense of arrival, belonging, and quiet elegance. Together, they form a brand that feels timeless, transportive, and grounded in place. To ensure consistency across all brand expressions, we concluded the project with a comprehensive brand narrative that serves as a guiding light for every future touch point.

When the Sheraton San Diego Resort set out to reimagine the dining experience in its Bay Tower, the team turned to Green Olive to bring their vision to life. Our first challenge was to create a name and identity that captured the warmth of the concept and its connection to San Diego’s immigrant roots, particularly the legacy of Little Italy. We landed on Shorelight, a name that honors the city as both a beacon for early Italian immigrants and a haven for modern travelers. From there, our team developed a visual identity system encompassing logo, typography and color palette, each element designed to evoke a sense of arrival, belonging, and quiet elegance. Together, they form a brand that feels timeless, transportive, and grounded in place. To ensure consistency across all brand expressions, we concluded the project with a comprehensive brand narrative that serves as a guiding light for every future touch point.

When the Sheraton San Diego Resort set out to reimagine the dining experience in its Bay Tower, the team turned to Green Olive to bring their vision to life. Our first challenge was to create a name and identity that captured the warmth of the concept and its connection to San Diego’s immigrant roots, particularly the legacy of Little Italy. We landed on Shorelight, a name that honors the city as both a beacon for early Italian immigrants and a haven for modern travelers. From there, our team developed a visual identity system encompassing logo, typography and color palette, each element designed to evoke a sense of arrival, belonging, and quiet elegance. Together, they form a brand that feels timeless, transportive, and grounded in place. To ensure consistency across all brand expressions, we concluded the project with a comprehensive brand narrative that serves as a guiding light for every future touch point.

When the Sheraton San Diego Resort set out to reimagine the dining experience in its Bay Tower, the team turned to Green Olive to bring their vision to life. Our first challenge was to create a name and identity that captured the warmth of the concept and its connection to San Diego’s immigrant roots, particularly the legacy of Little Italy. We landed on Shorelight, a name that honors the city as both a beacon for early Italian immigrants and a haven for modern travelers. From there, our team developed a visual identity system encompassing logo, typography and color palette, each element designed to evoke a sense of arrival, belonging, and quiet elegance. Together, they form a brand that feels timeless, transportive, and grounded in place. To ensure consistency across all brand expressions, we concluded the project with a comprehensive brand narrative that serves as a guiding light for every future touch point.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media