Hamburger America
New York, NY
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Hamburger America
New York, NY
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Hamburger America
New York, NY
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Hamburger America
New York, NY
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Hamburger America
New York, NY
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Hamburger America is a must-visit destination for those who crave the unmatched satisfaction of an impeccably crafted burger and the timeless comfort of a classic diner. Opened in 2023 by author, photographer, filmmaker, television personality, and self-proclaimed burger scholar George Motz, the restaurant is a love letter to burger traditions across the country. Motz has spent decades chronicling the story of the American hamburger, beginning with his acclaimed 2004 documentary “Hamburger America”, followed by several books including “The Great American Burger Book,” which has become essential reading for burger enthusiasts. He also hosts “Burger Scholar Sessions,” a popular show in which he travels the United States exploring the nuances of regional burger styles. Inside Hamburger America’s intimate luncheonette setting at 51 MacDougal Street, griddle-side stools and yellow-upholstered booths set the stage for a menu anchored by Motz’s signature Oklahoma-style fried onion burger and his take on the iconic smash burger. Hungry guests are also invited to enjoy monthly specials, golden fries, nostalgic sandwiches, sweets and drinks, all prepared with a devotion to authenticity. Praised by critics for its precision and reverence for tradition, Hamburger America represents the culmination of a lifelong mission to preserve, honor and celebrate the story of our nation’s most beloved food.
Hamburger America is a must-visit destination for those who crave the unmatched satisfaction of an impeccably crafted burger and the timeless comfort of a classic diner. Opened in 2023 by author, photographer, filmmaker, television personality, and self-proclaimed burger scholar George Motz, the restaurant is a love letter to burger traditions across the country. Motz has spent decades chronicling the story of the American hamburger, beginning with his acclaimed 2004 documentary “Hamburger America”, followed by several books including “The Great American Burger Book,” which has become essential reading for burger enthusiasts. He also hosts “Burger Scholar Sessions,” a popular show in which he travels the United States exploring the nuances of regional burger styles. Inside Hamburger America’s intimate luncheonette setting at 51 MacDougal Street, griddle-side stools and yellow-upholstered booths set the stage for a menu anchored by Motz’s signature Oklahoma-style fried onion burger and his take on the iconic smash burger. Hungry guests are also invited to enjoy monthly specials, golden fries, nostalgic sandwiches, sweets and drinks, all prepared with a devotion to authenticity. Praised by critics for its precision and reverence for tradition, Hamburger America represents the culmination of a lifelong mission to preserve, honor and celebrate the story of our nation’s most beloved food.
Hamburger America is a must-visit destination for those who crave the unmatched satisfaction of an impeccably crafted burger and the timeless comfort of a classic diner. Opened in 2023 by author, photographer, filmmaker, television personality, and self-proclaimed burger scholar George Motz, the restaurant is a love letter to burger traditions across the country. Motz has spent decades chronicling the story of the American hamburger, beginning with his acclaimed 2004 documentary “Hamburger America”, followed by several books including “The Great American Burger Book,” which has become essential reading for burger enthusiasts. He also hosts “Burger Scholar Sessions,” a popular show in which he travels the United States exploring the nuances of regional burger styles. Inside Hamburger America’s intimate luncheonette setting at 51 MacDougal Street, griddle-side stools and yellow-upholstered booths set the stage for a menu anchored by Motz’s signature Oklahoma-style fried onion burger and his take on the iconic smash burger. Hungry guests are also invited to enjoy monthly specials, golden fries, nostalgic sandwiches, sweets and drinks, all prepared with a devotion to authenticity. Praised by critics for its precision and reverence for tradition, Hamburger America represents the culmination of a lifelong mission to preserve, honor and celebrate the story of our nation’s most beloved food.
Hamburger America is a must-visit destination for those who crave the unmatched satisfaction of an impeccably crafted burger and the timeless comfort of a classic diner. Opened in 2023 by author, photographer, filmmaker, television personality, and self-proclaimed burger scholar George Motz, the restaurant is a love letter to burger traditions across the country. Motz has spent decades chronicling the story of the American hamburger, beginning with his acclaimed 2004 documentary “Hamburger America”, followed by several books including “The Great American Burger Book,” which has become essential reading for burger enthusiasts. He also hosts “Burger Scholar Sessions,” a popular show in which he travels the United States exploring the nuances of regional burger styles. Inside Hamburger America’s intimate luncheonette setting at 51 MacDougal Street, griddle-side stools and yellow-upholstered booths set the stage for a menu anchored by Motz’s signature Oklahoma-style fried onion burger and his take on the iconic smash burger. Hungry guests are also invited to enjoy monthly specials, golden fries, nostalgic sandwiches, sweets and drinks, all prepared with a devotion to authenticity. Praised by critics for its precision and reverence for tradition, Hamburger America represents the culmination of a lifelong mission to preserve, honor and celebrate the story of our nation’s most beloved food.
Hamburger America is a must-visit destination for those who crave the unmatched satisfaction of an impeccably crafted burger and the timeless comfort of a classic diner. Opened in 2023 by author, photographer, filmmaker, television personality, and self-proclaimed burger scholar George Motz, the restaurant is a love letter to burger traditions across the country. Motz has spent decades chronicling the story of the American hamburger, beginning with his acclaimed 2004 documentary “Hamburger America”, followed by several books including “The Great American Burger Book,” which has become essential reading for burger enthusiasts. He also hosts “Burger Scholar Sessions,” a popular show in which he travels the United States exploring the nuances of regional burger styles. Inside Hamburger America’s intimate luncheonette setting at 51 MacDougal Street, griddle-side stools and yellow-upholstered booths set the stage for a menu anchored by Motz’s signature Oklahoma-style fried onion burger and his take on the iconic smash burger. Hungry guests are also invited to enjoy monthly specials, golden fries, nostalgic sandwiches, sweets and drinks, all prepared with a devotion to authenticity. Praised by critics for its precision and reverence for tradition, Hamburger America represents the culmination of a lifelong mission to preserve, honor and celebrate the story of our nation’s most beloved food.
SERVICES
Logo Design
Menu Design
Collateral Design
Packaging Design
Signage Design
Merchandise & Apparel
Social Media Graphics
Brand Guidelines
SERVICES
Logo Design
Menu Design
Collateral Design
Packaging Design
Signage Design
Merchandise & Apparel
Social Media Graphics
Brand Guidelines
SERVICES
Logo Design
Menu Design
Collateral Design
Packaging Design
Signage Design
Merchandise & Apparel
Social Media Graphics
Brand Guidelines
SERVICES
Logo Design
Menu Design
Collateral Design
Packaging Design
Signage Design
Merchandise & Apparel
Social Media Graphics
Brand Guidelines
SERVICES
Logo Design
Menu Design
Collateral Design
Packaging Design
Signage Design
Merchandise & Apparel
Social Media Graphics
Brand Guidelines
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
A long-time friend of Green Olive’s founder, Jeff Moore — a burger fanatic in his own right — George Motz reached out to our creative team when he announced he would be opening a burger joint named after his bestselling book and James Beard Award-nominated documentary film. From the start, it was clear we were a natural fit to bring the Hamburger America brand to life as a restaurant. We understood not only his deep respect for the hamburger and its place in American culture, but also his vision for a concept that would be approachable, entertaining, and full of personality. Part fast-food restaurant, part shrine to roadside heritage, it is a place that celebrates nostalgia in a genuine way, steering clear of the manufactured, chain-style retro of eateries like Johnny Rockets to showcase the culinary history that shaped the nation, one burger at a time. In the months leading up to the grand opening, our team closely collaborated with Motz to craft a visual system that felt rooted in authenticity rather than kitsch or corporate cliché. Every element was designed to evoke a living piece of Americana, full of grit, history and charm. The project spanned identity, signage, menus, packaging, apparel, and marketing collateral, all with the goal of transporting guests into a bygone era. The overall aesthetic pays homage to hand-painted signage and classic diner motifs, perfectly complementing the restaurant’s vintage-inspired interiors, throwback fixtures, and curated collection of ephemera sourced from old menus, advertisements, photos, and souvenirs. Every detail, from typefaces to color choices, was meticulously considered to ensure that Hamburger America feels both timeless and playful, a place where the history of the burger and the joy of eating one seamlessly converge.
A long-time friend of Green Olive’s founder, Jeff Moore — a burger fanatic in his own right — George Motz reached out to our creative team when he announced he would be opening a burger joint named after his bestselling book and James Beard Award-nominated documentary film. From the start, it was clear we were a natural fit to bring the Hamburger America brand to life as a restaurant. We understood not only his deep respect for the hamburger and its place in American culture, but also his vision for a concept that would be approachable, entertaining, and full of personality. Part fast-food restaurant, part shrine to roadside heritage, it is a place that celebrates nostalgia in a genuine way, steering clear of the manufactured, chain-style retro of eateries like Johnny Rockets to showcase the culinary history that shaped the nation, one burger at a time. In the months leading up to the grand opening, our team closely collaborated with Motz to craft a visual system that felt rooted in authenticity rather than kitsch or corporate cliché. Every element was designed to evoke a living piece of Americana, full of grit, history and charm. The project spanned identity, signage, menus, packaging, apparel, and marketing collateral, all with the goal of transporting guests into a bygone era. The overall aesthetic pays homage to hand-painted signage and classic diner motifs, perfectly complementing the restaurant’s vintage-inspired interiors, throwback fixtures, and curated collection of ephemera sourced from old menus, advertisements, photos, and souvenirs. Every detail, from typefaces to color choices, was meticulously considered to ensure that Hamburger America feels both timeless and playful, a place where the history of the burger and the joy of eating one seamlessly converge.
A long-time friend of Green Olive’s founder, Jeff Moore — a burger fanatic in his own right — George Motz reached out to our creative team when he announced he would be opening a burger joint named after his bestselling book and James Beard Award-nominated documentary film. From the start, it was clear we were a natural fit to bring the Hamburger America brand to life as a restaurant. We understood not only his deep respect for the hamburger and its place in American culture, but also his vision for a concept that would be approachable, entertaining, and full of personality. Part fast-food restaurant, part shrine to roadside heritage, it is a place that celebrates nostalgia in a genuine way, steering clear of the manufactured, chain-style retro of eateries like Johnny Rockets to showcase the culinary history that shaped the nation, one burger at a time. In the months leading up to the grand opening, our team closely collaborated with Motz to craft a visual system that felt rooted in authenticity rather than kitsch or corporate cliché. Every element was designed to evoke a living piece of Americana, full of grit, history and charm. The project spanned identity, signage, menus, packaging, apparel, and marketing collateral, all with the goal of transporting guests into a bygone era. The overall aesthetic pays homage to hand-painted signage and classic diner motifs, perfectly complementing the restaurant’s vintage-inspired interiors, throwback fixtures, and curated collection of ephemera sourced from old menus, advertisements, photos, and souvenirs. Every detail, from typefaces to color choices, was meticulously considered to ensure that Hamburger America feels both timeless and playful, a place where the history of the burger and the joy of eating one seamlessly converge.
A long-time friend of Green Olive’s founder, Jeff Moore — a burger fanatic in his own right — George Motz reached out to our creative team when he announced he would be opening a burger joint named after his bestselling book and James Beard Award-nominated documentary film. From the start, it was clear we were a natural fit to bring the Hamburger America brand to life as a restaurant. We understood not only his deep respect for the hamburger and its place in American culture, but also his vision for a concept that would be approachable, entertaining, and full of personality. Part fast-food restaurant, part shrine to roadside heritage, it is a place that celebrates nostalgia in a genuine way, steering clear of the manufactured, chain-style retro of eateries like Johnny Rockets to showcase the culinary history that shaped the nation, one burger at a time. In the months leading up to the grand opening, our team closely collaborated with Motz to craft a visual system that felt rooted in authenticity rather than kitsch or corporate cliché. Every element was designed to evoke a living piece of Americana, full of grit, history and charm. The project spanned identity, signage, menus, packaging, apparel, and marketing collateral, all with the goal of transporting guests into a bygone era. The overall aesthetic pays homage to hand-painted signage and classic diner motifs, perfectly complementing the restaurant’s vintage-inspired interiors, throwback fixtures, and curated collection of ephemera sourced from old menus, advertisements, photos, and souvenirs. Every detail, from typefaces to color choices, was meticulously considered to ensure that Hamburger America feels both timeless and playful, a place where the history of the burger and the joy of eating one seamlessly converge.
A long-time friend of Green Olive’s founder, Jeff Moore — a burger fanatic in his own right — George Motz reached out to our creative team when he announced he would be opening a burger joint named after his bestselling book and James Beard Award-nominated documentary film. From the start, it was clear we were a natural fit to bring the Hamburger America brand to life as a restaurant. We understood not only his deep respect for the hamburger and its place in American culture, but also his vision for a concept that would be approachable, entertaining, and full of personality. Part fast-food restaurant, part shrine to roadside heritage, it is a place that celebrates nostalgia in a genuine way, steering clear of the manufactured, chain-style retro of eateries like Johnny Rockets to showcase the culinary history that shaped the nation, one burger at a time. In the months leading up to the grand opening, our team closely collaborated with Motz to craft a visual system that felt rooted in authenticity rather than kitsch or corporate cliché. Every element was designed to evoke a living piece of Americana, full of grit, history and charm. The project spanned identity, signage, menus, packaging, apparel, and marketing collateral, all with the goal of transporting guests into a bygone era. The overall aesthetic pays homage to hand-painted signage and classic diner motifs, perfectly complementing the restaurant’s vintage-inspired interiors, throwback fixtures, and curated collection of ephemera sourced from old menus, advertisements, photos, and souvenirs. Every detail, from typefaces to color choices, was meticulously considered to ensure that Hamburger America feels both timeless and playful, a place where the history of the burger and the joy of eating one seamlessly converge.
Selected Works
The Ritz-Carlton, St. LouisDesign, Public Relations, Social Media | St. Louis, MO
BrassicaDesign, Public Relations, Social Media | Atlanta, GA
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Hidden GroovesDesign | London, UK
Little CoyoteDesign | Chattanooga, TN
Wildwood StillDesign | Asheville, NC
Hamburger AmericaDesign | New York, NY
Loews Arlington HotelDesign | Arlington, TX
Austin'sDesign | Chattahoochee Hills, GA
ShorelightDesign | San Diego, CA
Loews Miami Beach HotelDesign | Miami, FL
Pennydrop Bar + KitchenDesign | St. Louis, MO
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
SweetWater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-Carlton, Miami, Orlando, Amelia IslandDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
The Bell HotelPublic Relations & Design | Athens, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
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© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media