
Little Coyote is James Beard award-nominated Chef Erik Niel’s ode to smoked meats and fresh tortillas, two things that stole his heart during his time living in Texas. Located in the St. Elmo neighborhood of Chattanooga, TN, the restaurant opened in 2023 alongside celebrated sister restaurants Easy Bistro & Bar (2005) and Main Street Meats (2014). Promising a flavorful mix of Texan, Cuban, Caribbean and Southwestern cuisines, the food and drink menus feature melt-in-your-mouth barbecue and homemade corn tortillas accompanied by small plates, side dishes, moles and condiments, as well as an extensive collection of agave spirits. The casual atmosphere serves as a temporary escape to the Southwest, complete with terracotta tiles, turquoise accents and an expansive outdoor deck, designed by architects Tinker Ma in partnership with Erik’s talented wife, Amanda.
Little Coyote is James Beard award-nominated Chef Erik Niel’s ode to smoked meats and fresh tortillas, two things that stole his heart during his time living in Texas. Located in the St. Elmo neighborhood of Chattanooga, TN, the restaurant opened in 2023 alongside celebrated sister restaurants Easy Bistro & Bar (2005) and Main Street Meats (2014). Promising a flavorful mix of Texan, Cuban, Caribbean and Southwestern cuisines, the food and drink menus feature melt-in-your-mouth barbecue and homemade corn tortillas accompanied by small plates, side dishes, moles and condiments, as well as an extensive collection of agave spirits. The casual atmosphere serves as a temporary escape to the Southwest, complete with terracotta tiles, turquoise accents and an expansive outdoor deck, designed by architects Tinker Ma in partnership with Erik’s talented wife, Amanda.
Little Coyote is James Beard award-nominated Chef Erik Niel’s ode to smoked meats and fresh tortillas, two things that stole his heart during his time living in Texas. Located in the St. Elmo neighborhood of Chattanooga, TN, the restaurant opened in 2023 alongside celebrated sister restaurants Easy Bistro & Bar (2005) and Main Street Meats (2014). Promising a flavorful mix of Texan, Cuban, Caribbean and Southwestern cuisines, the food and drink menus feature melt-in-your-mouth barbecue and homemade corn tortillas accompanied by small plates, side dishes, moles and condiments, as well as an extensive collection of agave spirits. The casual atmosphere serves as a temporary escape to the Southwest, complete with terracotta tiles, turquoise accents and an expansive outdoor deck, designed by architects Tinker Ma in partnership with Erik’s talented wife, Amanda.
Little Coyote is James Beard award-nominated Chef Erik Niel’s ode to smoked meats and fresh tortillas, two things that stole his heart during his time living in Texas. Located in the St. Elmo neighborhood of Chattanooga, TN, the restaurant opened in 2023 alongside celebrated sister restaurants Easy Bistro & Bar (2005) and Main Street Meats (2014). Promising a flavorful mix of Texan, Cuban, Caribbean and Southwestern cuisines, the food and drink menus feature melt-in-your-mouth barbecue and homemade corn tortillas accompanied by small plates, side dishes, moles and condiments, as well as an extensive collection of agave spirits. The casual atmosphere serves as a temporary escape to the Southwest, complete with terracotta tiles, turquoise accents and an expansive outdoor deck, designed by architects Tinker Ma in partnership with Erik’s talented wife, Amanda.
Little Coyote is James Beard award-nominated Chef Erik Niel’s ode to smoked meats and fresh tortillas, two things that stole his heart during his time living in Texas. Located in the St. Elmo neighborhood of Chattanooga, TN, the restaurant opened in 2023 alongside celebrated sister restaurants Easy Bistro & Bar (2005) and Main Street Meats (2014). Promising a flavorful mix of Texan, Cuban, Caribbean and Southwestern cuisines, the food and drink menus feature melt-in-your-mouth barbecue and homemade corn tortillas accompanied by small plates, side dishes, moles and condiments, as well as an extensive collection of agave spirits. The casual atmosphere serves as a temporary escape to the Southwest, complete with terracotta tiles, turquoise accents and an expansive outdoor deck, designed by architects Tinker Ma in partnership with Erik’s talented wife, Amanda.

Strategic Positioning & Messaging
Naming
Logo Design
Menu Design
Collateral Design
Apparel Design
Signage & Environmental Graphics
Creative Writing
Strategic Positioning & Messaging
Naming
Logo Design
Menu Design
Collateral Design
Apparel Design
Signage & Environmental Graphics
Creative Writing
Strategic Positioning & Messaging
Naming
Logo Design
Menu Design
Collateral Design
Apparel Design
Signage & Environmental Graphics
Creative Writing
Strategic Positioning & Messaging
Naming
Logo Design
Menu Design
Collateral Design
Apparel Design
Signage & Environmental Graphics
Creative Writing
Strategic Positioning & Messaging
Naming
Logo Design
Menu Design
Collateral Design
Apparel Design
Signage & Environmental Graphics
Creative Writing
Armed with a strong concept and shell of a former restaurant space, the Niels called upon Green Olive to capture the spirited personality of their vision. Our wide-ranging experience with chef-driven and counter-service models made our design expertise a natural fit for their new venture. After spending time with Erik and Amanda in their Chattanooga restaurants, we embarked on establishing a name for the new eatery sure to stand apart from the competition within the market’s rapidly growing culinary landscape. “Little Coyote” quickly became a favorite amongst both teams, as a playful spin on the Spanish word ‘coyotito’, an idiomatic reference to a siesta after a large meal. We then immersed ourselves in logo development and branded applications including signage, murals, menus, website, apparel and collateral touchpoints. Both casual and playful at its core, our approach to the brand visuals suggests authenticity, approachability, and the high level of craft that informs an experience at Little Coyote from beginning to end.
Armed with a strong concept and shell of a former restaurant space, the Niels called upon Green Olive to capture the spirited personality of their vision. Our wide-ranging experience with chef-driven and counter-service models made our design expertise a natural fit for their new venture. After spending time with Erik and Amanda in their Chattanooga restaurants, we embarked on establishing a name for the new eatery sure to stand apart from the competition within the market’s rapidly growing culinary landscape. “Little Coyote” quickly became a favorite amongst both teams, as a playful spin on the Spanish word ‘coyotito’, an idiomatic reference to a siesta after a large meal. We then immersed ourselves in logo development and branded applications including signage, murals, menus, website, apparel and collateral touchpoints. Both casual and playful at its core, our approach to the brand visuals suggests authenticity, approachability, and the high level of craft that informs an experience at Little Coyote from beginning to end.
Armed with a strong concept and shell of a former restaurant space, the Niels called upon Green Olive to capture the spirited personality of their vision. Our wide-ranging experience with chef-driven and counter-service models made our design expertise a natural fit for their new venture. After spending time with Erik and Amanda in their Chattanooga restaurants, we embarked on establishing a name for the new eatery sure to stand apart from the competition within the market’s rapidly growing culinary landscape. “Little Coyote” quickly became a favorite amongst both teams, as a playful spin on the Spanish word ‘coyotito’, an idiomatic reference to a siesta after a large meal. We then immersed ourselves in logo development and branded applications including signage, murals, menus, website, apparel and collateral touchpoints. Both casual and playful at its core, our approach to the brand visuals suggests authenticity, approachability, and the high level of craft that informs an experience at Little Coyote from beginning to end.
Armed with a strong concept and shell of a former restaurant space, the Niels called upon Green Olive to capture the spirited personality of their vision. Our wide-ranging experience with chef-driven and counter-service models made our design expertise a natural fit for their new venture. After spending time with Erik and Amanda in their Chattanooga restaurants, we embarked on establishing a name for the new eatery sure to stand apart from the competition within the market’s rapidly growing culinary landscape. “Little Coyote” quickly became a favorite amongst both teams, as a playful spin on the Spanish word ‘coyotito’, an idiomatic reference to a siesta after a large meal. We then immersed ourselves in logo development and branded applications including signage, murals, menus, website, apparel and collateral touchpoints. Both casual and playful at its core, our approach to the brand visuals suggests authenticity, approachability, and the high level of craft that informs an experience at Little Coyote from beginning to end.
Armed with a strong concept and shell of a former restaurant space, the Niels called upon Green Olive to capture the spirited personality of their vision. Our wide-ranging experience with chef-driven and counter-service models made our design expertise a natural fit for their new venture. After spending time with Erik and Amanda in their Chattanooga restaurants, we embarked on establishing a name for the new eatery sure to stand apart from the competition within the market’s rapidly growing culinary landscape. “Little Coyote” quickly became a favorite amongst both teams, as a playful spin on the Spanish word ‘coyotito’, an idiomatic reference to a siesta after a large meal. We then immersed ourselves in logo development and branded applications including signage, murals, menus, website, apparel and collateral touchpoints. Both casual and playful at its core, our approach to the brand visuals suggests authenticity, approachability, and the high level of craft that informs an experience at Little Coyote from beginning to end.











Selected Works
The Ritz-Carlton, St. LouisDesign, Public Relations, Social Media | St. Louis, MO
BrassicaDesign, Public Relations, Social Media | Atlanta, GA
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Hidden GroovesDesign | London, UK
Little CoyoteDesign | Chattanooga, TN
Wildwood StillDesign | Asheville, NC
Hamburger AmericaDesign | New York, NY
Loews Arlington HotelDesign | Arlington, TX
Austin'sDesign | Chattahoochee Hills, GA
ShorelightDesign | San Diego, CA
Loews Miami Beach HotelDesign | Miami, FL
Pennydrop Bar + KitchenDesign | St. Louis, MO
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
SweetWater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-Carlton, Miami, Orlando, Amelia IslandDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
The Bell HotelPublic Relations & Design | Athens, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
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© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media