
Anchored in the storied heart of downtown Athens, Georgia, The Bell Hotel stands as a reimagined icon within the century-old walls of the historic Bell Building. Originally constructed in 1916 as the Southern Bell Telephone & Telegraph Company’s regional headquarters, this Neoclassical Revival masterpiece, designed by renowned architect P. Thornton Marye, once served as the nerve center of communication for the Southeast. Today, thanks to the vision of the Foster family and a meticulous restoration led by expert architects and designers, The Bell welcomes guests into a world where timeless grandeur meets contemporary sophistication. Each space hums with the building’s rich past while embracing modern luxuries, offering an experience that blends the warmth of Southern hospitality with the refined charm of a European-style boutique stay. Whether you’re here to explore Athens’ vibrant music scene, savor its culinary treasures, join in the revelry of game day, or simply unwind in elegantly appointed surroundings, The Bell invites you to be part of its next chapter in history.
Anchored in the storied heart of downtown Athens, Georgia, The Bell Hotel stands as a reimagined icon within the century-old walls of the historic Bell Building. Originally constructed in 1916 as the Southern Bell Telephone & Telegraph Company’s regional headquarters, this Neoclassical Revival masterpiece, designed by renowned architect P. Thornton Marye, once served as the nerve center of communication for the Southeast. Today, thanks to the vision of the Foster family and a meticulous restoration led by expert architects and designers, The Bell welcomes guests into a world where timeless grandeur meets contemporary sophistication. Each space hums with the building’s rich past while embracing modern luxuries, offering an experience that blends the warmth of Southern hospitality with the refined charm of a European-style boutique stay. Whether you’re here to explore Athens’ vibrant music scene, savor its culinary treasures, join in the revelry of game day, or simply unwind in elegantly appointed surroundings, The Bell invites you to be part of its next chapter in history.
Anchored in the storied heart of downtown Athens, Georgia, The Bell Hotel stands as a reimagined icon within the century-old walls of the historic Bell Building. Originally constructed in 1916 as the Southern Bell Telephone & Telegraph Company’s regional headquarters, this Neoclassical Revival masterpiece, designed by renowned architect P. Thornton Marye, once served as the nerve center of communication for the Southeast. Today, thanks to the vision of the Foster family and a meticulous restoration led by expert architects and designers, The Bell welcomes guests into a world where timeless grandeur meets contemporary sophistication. Each space hums with the building’s rich past while embracing modern luxuries, offering an experience that blends the warmth of Southern hospitality with the refined charm of a European-style boutique stay. Whether you’re here to explore Athens’ vibrant music scene, savor its culinary treasures, join in the revelry of game day, or simply unwind in elegantly appointed surroundings, The Bell invites you to be part of its next chapter in history.
Anchored in the storied heart of downtown Athens, Georgia, The Bell Hotel stands as a reimagined icon within the century-old walls of the historic Bell Building. Originally constructed in 1916 as the Southern Bell Telephone & Telegraph Company’s regional headquarters, this Neoclassical Revival masterpiece, designed by renowned architect P. Thornton Marye, once served as the nerve center of communication for the Southeast. Today, thanks to the vision of the Foster family and a meticulous restoration led by expert architects and designers, The Bell welcomes guests into a world where timeless grandeur meets contemporary sophistication. Each space hums with the building’s rich past while embracing modern luxuries, offering an experience that blends the warmth of Southern hospitality with the refined charm of a European-style boutique stay. Whether you’re here to explore Athens’ vibrant music scene, savor its culinary treasures, join in the revelry of game day, or simply unwind in elegantly appointed surroundings, The Bell invites you to be part of its next chapter in history.
Anchored in the storied heart of downtown Athens, Georgia, The Bell Hotel stands as a reimagined icon within the century-old walls of the historic Bell Building. Originally constructed in 1916 as the Southern Bell Telephone & Telegraph Company’s regional headquarters, this Neoclassical Revival masterpiece, designed by renowned architect P. Thornton Marye, once served as the nerve center of communication for the Southeast. Today, thanks to the vision of the Foster family and a meticulous restoration led by expert architects and designers, The Bell welcomes guests into a world where timeless grandeur meets contemporary sophistication. Each space hums with the building’s rich past while embracing modern luxuries, offering an experience that blends the warmth of Southern hospitality with the refined charm of a European-style boutique stay. Whether you’re here to explore Athens’ vibrant music scene, savor its culinary treasures, join in the revelry of game day, or simply unwind in elegantly appointed surroundings, The Bell invites you to be part of its next chapter in history.

Naming
Brand Narrative
Logo Design
Website Design
Collateral Design
Signage & Environmental Graphics
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Social Media Marketing
Naming
Brand Narrative
Logo Design
Website Design
Collateral Design
Signage & Environmental Graphics
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Social Media Marketing
Naming
Brand Narrative
Logo Design
Website Design
Collateral Design
Signage & Environmental Graphics
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Social Media Marketing
Naming
Brand Narrative
Logo Design
Website Design
Collateral Design
Signage & Environmental Graphics
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Social Media Marketing
Naming
Brand Narrative
Logo Design
Website Design
Collateral Design
Signage & Environmental Graphics
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Social Media Marketing
PROCESS
PROCESS
PROCESS
PROCESS
PROCESS
With reverence for the building’s storied past and the vibrant character of downtown Athens, Green Olive Media approached the naming and branding of The Bell Hotel as an opportunity to seamlessly unite heritage and modern hospitality. The chosen name, “The Bell,” honors the property’s origins as the Southern Bell Telephone & Telegraph Company headquarters while symbolizing the timeless ideals of service, attentiveness, and welcome. The visual identity takes cues from the original Southern Bell mark, reinterpreting its form through a contemporary lens that feels at once elevated and inviting. Balancing the refinement of an upscale boutique stay with the warmth of small-town charm, the system’s adaptable marks and thoughtful applications create a sense of place that resonates across every touchpoint — from striking exterior signage to the nuanced details woven into the hotel’s interiors. Together, these elements craft a brand experience that captures Athens’ unique blend of history, culture, and hospitality.
With reverence for the building’s storied past and the vibrant character of downtown Athens, Green Olive Media approached the naming and branding of The Bell Hotel as an opportunity to seamlessly unite heritage and modern hospitality. The chosen name, “The Bell,” honors the property’s origins as the Southern Bell Telephone & Telegraph Company headquarters while symbolizing the timeless ideals of service, attentiveness, and welcome. The visual identity takes cues from the original Southern Bell mark, reinterpreting its form through a contemporary lens that feels at once elevated and inviting. Balancing the refinement of an upscale boutique stay with the warmth of small-town charm, the system’s adaptable marks and thoughtful applications create a sense of place that resonates across every touchpoint — from striking exterior signage to the nuanced details woven into the hotel’s interiors. Together, these elements craft a brand experience that captures Athens’ unique blend of history, culture, and hospitality.
With reverence for the building’s storied past and the vibrant character of downtown Athens, Green Olive Media approached the naming and branding of The Bell Hotel as an opportunity to seamlessly unite heritage and modern hospitality. The chosen name, “The Bell,” honors the property’s origins as the Southern Bell Telephone & Telegraph Company headquarters while symbolizing the timeless ideals of service, attentiveness, and welcome. The visual identity takes cues from the original Southern Bell mark, reinterpreting its form through a contemporary lens that feels at once elevated and inviting. Balancing the refinement of an upscale boutique stay with the warmth of small-town charm, the system’s adaptable marks and thoughtful applications create a sense of place that resonates across every touchpoint — from striking exterior signage to the nuanced details woven into the hotel’s interiors. Together, these elements craft a brand experience that captures Athens’ unique blend of history, culture, and hospitality.
With reverence for the building’s storied past and the vibrant character of downtown Athens, Green Olive Media approached the naming and branding of The Bell Hotel as an opportunity to seamlessly unite heritage and modern hospitality. The chosen name, “The Bell,” honors the property’s origins as the Southern Bell Telephone & Telegraph Company headquarters while symbolizing the timeless ideals of service, attentiveness, and welcome. The visual identity takes cues from the original Southern Bell mark, reinterpreting its form through a contemporary lens that feels at once elevated and inviting. Balancing the refinement of an upscale boutique stay with the warmth of small-town charm, the system’s adaptable marks and thoughtful applications create a sense of place that resonates across every touchpoint — from striking exterior signage to the nuanced details woven into the hotel’s interiors. Together, these elements craft a brand experience that captures Athens’ unique blend of history, culture, and hospitality.
With reverence for the building’s storied past and the vibrant character of downtown Athens, Green Olive Media approached the naming and branding of The Bell Hotel as an opportunity to seamlessly unite heritage and modern hospitality. The chosen name, “The Bell,” honors the property’s origins as the Southern Bell Telephone & Telegraph Company headquarters while symbolizing the timeless ideals of service, attentiveness, and welcome. The visual identity takes cues from the original Southern Bell mark, reinterpreting its form through a contemporary lens that feels at once elevated and inviting. Balancing the refinement of an upscale boutique stay with the warmth of small-town charm, the system’s adaptable marks and thoughtful applications create a sense of place that resonates across every touchpoint — from striking exterior signage to the nuanced details woven into the hotel’s interiors. Together, these elements craft a brand experience that captures Athens’ unique blend of history, culture, and hospitality.








Selected Works
The Ritz-Carlton, St. LouisDesign, Public Relations, Social Media | St. Louis, MO
BrassicaDesign, Public Relations, Social Media | Atlanta, GA
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Hidden GroovesDesign | London, UK
Little CoyoteDesign | Chattanooga, TN
Wildwood StillDesign | Asheville, NC
Hamburger AmericaDesign | New York, NY
Loews Arlington HotelDesign | Arlington, TX
Austin'sDesign | Chattahoochee Hills, GA
ShorelightDesign | San Diego, CA
Loews Miami Beach HotelDesign | Miami, FL
Pennydrop Bar + KitchenDesign | St. Louis, MO
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
SweetWater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-Carlton, Miami, Orlando, Amelia IslandDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
The Bell HotelPublic Relations & Design | Athens, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media