The Don Cesar Hotel in St. Petersburg, Florida is a waterfront property rich in historic character. The “Pink Palace” has housed a slew of glamorous hotel guests since it’s opening in 1928, and continues to be a landmark in South Florida. Green Olive was brought on to rebrand the hotel’s beachfront restaurant, named after the hotel’s founder Thomas Rowe. Green Olive wanted to pay tribute to the history of the hotel, while ensuring the restaurant was still casual and approachable for guests. Deliberate type choices, references to vintage nautical ephemera and a classic color palate created a brand that felt sociable, inviting, and eye-catching. All of these elements are meant to recall the charm and nostalgia of old South Florida, while catapulting Rowe Bar into the present day. Collectively, they establish a restaurant that feels right at home in the iconic Don Cesar.
The Don Cesar Hotel in St. Petersburg, Florida is a waterfront property rich in historic character. The “Pink Palace” has housed a slew of glamorous hotel guests since it’s opening in 1928, and continues to be a landmark in South Florida. Green Olive was brought on to rebrand the hotel’s beachfront restaurant, named after the hotel’s founder Thomas Rowe. Green Olive wanted to pay tribute to the history of the hotel, while ensuring the restaurant was still casual and approachable for guests. Deliberate type choices, references to vintage nautical ephemera and a classic color palate created a brand that felt sociable, inviting, and eye-catching. All of these elements are meant to recall the charm and nostalgia of old South Florida, while catapulting Rowe Bar into the present day. Collectively, they establish a restaurant that feels right at home in the iconic Don Cesar.
Selected Works
The Ritz-CarltonDesign, Public Relations, Social Media | St. Louis, MO
Virgin HotelsDesign | International Brand
Live! by LoewsDesign | Arlington, TX
Loews Coronado Bay ResortDesign | Coronado, CA
Loews Coral Gables HotelDesign | Coral Gables, FL
The CassoDesign | Raleigh, NC
Lucky DayDesign | Covington, GA
The GarrisonDesign | Ozark, MO
Tysons RickhouseDesign | Tysons Corner, VA
The MemphianDesign | Memphis, TN
Loews Kansas City HotelDesign | Kansas City, MO
The Lodge at SonomaDesign | Sonoma, CA
Barbary Beach HouseDesign | Key West, FL
Havana Cabana HotelDesign | Key West, FL
Cotton House HotelDesign & Public Relations | Cleveland, MS
The Pool ClubDesign | Dallas, TX
Rib Country BBQDesign | Georgia & North Carolina
Sweetwater Brewing CompanyPublic Relations | Atlanta, GA
Heaton'sDesign | Kimpton Hotel - Vero Beach, FL
Loews HotelsDesign | International Brand
Sotherly HotelsDesign | National Brand
Marriott HotelsDesign | International Brand
Westin HotelsDesign | International Brand
The Ritz-CarltonDesign | International Brand
Stray HorseDesign | Houston, TX
All WaterDesign | Seattle, WA
Shorebreak ResortDesign | Huntington Beach, CA
The HubDesign | Watersound Beach, FL
C. Ellet'sDesign | Atlanta, GA
City PharmacyDesign | Covington, GA
Fox Bros. Bar-B-QPublic Relations & Design | Atlanta, GA
Sugarfire Smoke HousePublic Relations | Multiple Locations Across the Midwest
Chicken + BeerPublic Relations & Design | Atlanta, GA
Southern NationalPublic Relations & Design | Mobile, AL
Taqueria del SolPublic Relations | Atlanta, GA
SmithfieldPublic Relations | Smithfield, VA
Chef Tim ByresPublic Relations | Dallas, TX
Precinct Kitchen + BarDesign | Boston, MA
Pie ProvisionsDesign | Woodstock, GA
SalataPublic Relations | National Brand
ScoutDesign | Atlanta, GA
Holler & DashPublic Relations
SupericaDesign | Atlanta, GA
The El FelixDesign | Alpharetta, GA
Olive & SinclairPublic Relations & Design | Nashville, TN
The AshburnDesign | Chicago, IL
Fish BarDesign | New York, NY
Goo Goo ClusterPublic Relations & Design | Nashville, TN
Rowe BarDesign | St. Pete Beach, FL
St. Johns Provision Co.Design | Jacksonville, FL
Richards' Southern FriedDesign | Atlanta, GA
Community SmithPublic Relations & Design | Atlanta, GA
Village LawnDesign | Gulf Shores, AL
CanoePublic Relations & Design | Atlanta, GA
Bank & BourbonPublic Relations & Design | Philadelphia, PA
Mason'sPublic Relations & Design | Nashville, TN
Georgian TerracePublic Relations & Design | Atlanta, GA
Total Beverage SolutionPublic Relations & Design | National Campaign
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media
© Green Olive Media