Brassica

Atlanta, GA

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The Ritz-Carlton

St Louis, MO 

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The Ritz-Carlton

St Louis, MO 

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The Ritz-Carlton

St Louis, MO 

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The Ritz-Carlton

St Louis, MO 

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SERVICES

Strategic Brand Positioning & Messaging
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination & Marketing
On-Premise Event Development & Coordination
Social Media Marketing
Collateral Design
Website Design

SERVICES

Collateral & Menu Design
Website Design
Strategic Brand Positioning
Strategic Brand Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations
Story Pitching
Community Relations
Partnership Development
Off-Premise Event Coordination
On-Premise Event Development
Crisis Communications
Social Media Marketing

SERVICES

Collateral & Menu Design
Website Design
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Crisis Communications
Social Media Marketing

SERVICES

Collateral & Menu Design
Website Design
Strategic Brand Positioning
Strategic Brand Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations
Story Pitching
Community Relations
Partnership Development
Off-Premise Event Coordination
On-Premise Event Development
Crisis Communications
Social Media Marketing

SERVICES

Collateral & Menu Design
Website Design
Strategic Brand Positioning
Strategic Brand Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations
Story Pitching
Community Relations
Partnership Development
Off-Premise Event Coordination
On-Premise Event Development
Crisis Communications
Social Media Marketing

Facing the ever changing hotel market in the Buckhead neighborhood of Atlanta, The Waldorf Astoria Atlanta Buckhead began strategizing a new direction for their in-house restaurant and cocktail lounge that felt like aproper extension of the brand. Incorporating Southern sophistication into a French brasserie concept, the brand team looked to combine the words ‘brasserie’ with the native genus of plants beloved in the region. Brassica was born to fill a niche in the market, through luxurious hospitality. In addition to Brassica, the hotel also planned to debut its very own Peacock Alley, a tribute to the landmark Waldorf Astoria in New York City. The Waldorf Astoria Atlanta Buckhead engaged Green Olive Media to convey the communications strategy for each space, bringing forth the charm and sophistication to the overall brand experience. The restaurant would invite hotel guests and locals alike to embrace the essence of Southern hospitality through French inspired dishes and classic cocktail creations. To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an Atlanta tastemaker dinner party series to introduce the concept to the market. Making use of the provided identity system and brand guidelines, our design team further developed Brassica’s visual presence to include a collateral package and fully-responsive website. In search of aharmonious expression of the restaurant concept, we employed a clean approach through the tasteful application of the logomark and supporting imagery. Our well-rounded solution is simple and sophisticated, perfectly juxtaposing sleek typography against rustic photography and stylish patterns where appropriate. While restrained, the system never fails to communicate an experience that is full of life and flavor.

Over the years, the St. Louis food and beverage scene has given rise to a multitude of new and exciting restaurants and bars. When The Ritz-Carlton, St. Louis began strategizing a new direction for their in-house restaurant, they wanted it to tell its own story, while making sure it remained aligned with Ritz-Carlton brand promises. Enter Mario Iaccarino and his family’s international hospitality legacy. The Iaccarino’s have been in the hotel and restaurant business for generations, since the opening of the original Don Alfonso 1890 in S’ant Agata, Italy. The exuberance they bring to every detail of service is unmistakable. Casa Don Alfonso would be no different.

The Ritz-Carlton, St. Louis engaged Green Olive Media to convey the rich history of the Iaccarino family, highlighting the charm and sophistication they would bring to the brand experience. While the original Don Alfonso 1890 is Michelin starred, Casa Don Alfonso embarked on a more casual path. The restaurant would invite hotel guests and locals alike to embrace the essence of the Mediterranean spirit. The branding and design for Casa Don Alfonso took a playful approach with influences from the Iaccarino story and the Italian landscape. The tones of lilac throughout the beautifully designed interiors echo the hues of wisteria found throughout the Sorrentine Peninsula. Colorful watercolor illustrations take inspiration from the hand painted Italian signs outside family homes and local eateries. They also feel harmonious alongside the artisan crafted tiles seen throughout Casa Don Alfonso, mimicking the painter’s hand. Green Olive Media also worked with The Ritz-Carlton team to produce an expansive takeaway program, branding every element possible to bring the beauty and taste of Italy to people’s homes. The system is approachable and adds the same surprise and delight to meals enjoyed outside of the restaurant.

To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an exclusive media preview for national writers and a celebratory ribbon cutting. Being weary of pandemic precautions and COVID-19 challenges, we crafted targeted press lists of food and travel writers across the nation and were able to pitch and secure six out-of-town media guests. The exclusive media preview allowed writers to experience Casa Don Alfonso firsthand and interview Mario Iaccarino while on-site. Finally, we arranged a celebratory ribbon cutting ceremony with local dignitaries and writers, securing on-air television coverage and post-event placements.

Green Olive Media developed and maintained a social media presence on Facebook and Instagram to build a following and thoughtfully engage with the restaurant’s followers. We centered our social media strategy around creating, organizing and planning content that highlighted the experience of dining at Casa Don Alfonso. Strategies focused on celebrating Mediterranean cuisine and generating both awareness & excitement around special events and holidays. We focused on developing relationships with media and influencers to showcase Casa Don Alfonso on social media to a larger audience.
 

Over the years, the St. Louis food and beverage scene has given rise to a multitude of new and exciting restaurants and bars. When The Ritz-Carlton, St. Louis began strategizing a new direction for their in-house restaurant, they wanted it to tell its own story, while making sure it remained aligned with Ritz-Carlton brand promises. Enter Mario Iaccarino and his family’s international hospitality legacy. The Iaccarino’s have been in the hotel and restaurant business for generations, since the opening of the original Don Alfonso 1890 in S’ant Agata, Italy. The exuberance they bring to every detail of service is unmistakable. Casa Don Alfonso would be no different.

The Ritz-Carlton, St. Louis engaged Green Olive Media to convey the rich history of the Iaccarino family, highlighting the charm and sophistication they would bring to the brand experience. While the original Don Alfonso 1890 is Michelin starred, Casa Don Alfonso embarked on a more casual path. The restaurant would invite hotel guests and locals alike to embrace the essence of the Mediterranean spirit. The branding and design for Casa Don Alfonso took a playful approach with influences from the Iaccarino story and the Italian landscape. The tones of lilac throughout the beautifully designed interiors echo the hues of wisteria found throughout the Sorrentine Peninsula. Colorful watercolor illustrations take inspiration from the hand painted Italian signs outside family homes and local eateries. They also feel harmonious alongside the artisan crafted tiles seen throughout Casa Don Alfonso, mimicking the painter’s hand. Green Olive Media also worked with The Ritz-Carlton team to produce an expansive takeaway program, branding every element possible to bring the beauty and taste of Italy to people’s homes. The system is approachable and adds the same surprise and delight to meals enjoyed outside of the restaurant.

To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an exclusive media preview for national writers and a celebratory ribbon cutting. Being weary of pandemic precautions and COVID-19 challenges, we crafted targeted press lists of food and travel writers across the nation and were able to pitch and secure six out-of-town media guests. The exclusive media preview allowed writers to experience Casa Don Alfonso firsthand and interview Mario Iaccarino while on-site. Finally, we arranged a celebratory ribbon cutting ceremony with local dignitaries and writers, securing on-air television coverage and post-event placements.

Green Olive Media developed and maintained a social media presence on Facebook and Instagram to build a following and thoughtfully engage with the restaurant’s followers. We centered our social media strategy around creating, organizing and planning content that highlighted the experience of dining at Casa Don Alfonso. Strategies focused on celebrating Mediterranean cuisine and generating both awareness & excitement around special events and holidays. We focused on developing relationships with media and influencers to showcase Casa Don Alfonso on social media to a larger audience.
 

Over the years, the St. Louis food and beverage scene has given rise to a multitude of new and exciting restaurants and bars. When The Ritz-Carlton, St. Louis began strategizing a new direction for their in-house restaurant, they wanted it to tell its own story, while making sure it remained aligned with Ritz-Carlton brand promises. Enter Mario Iaccarino and his family’s international hospitality legacy. The Iaccarino’s have been in the hotel and restaurant business for generations, since the opening of the original Don Alfonso 1890 in S’ant Agata, Italy. The exuberance they bring to every detail of service is unmistakable. Casa Don Alfonso would be no different.

The Ritz-Carlton, St. Louis engaged Green Olive Media to convey the rich history of the Iaccarino family, highlighting the charm and sophistication they would bring to the brand experience. While the original Don Alfonso 1890 is Michelin starred, Casa Don Alfonso embarked on a more casual path. The restaurant would invite hotel guests and locals alike to embrace the essence of the Mediterranean spirit. The branding and design for Casa Don Alfonso took a playful approach with influences from the Iaccarino story and the Italian landscape. The tones of lilac throughout the beautifully designed interiors echo the hues of wisteria found throughout the Sorrentine Peninsula. Colorful watercolor illustrations take inspiration from the hand painted Italian signs outside family homes and local eateries. They also feel harmonious alongside the artisan crafted tiles seen throughout Casa Don Alfonso, mimicking the painter’s hand. Green Olive Media also worked with The Ritz-Carlton team to produce an expansive takeaway program, branding every element possible to bring the beauty and taste of Italy to people’s homes. The system is approachable and adds the same surprise and delight to meals enjoyed outside of the restaurant.

To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an exclusive media preview for national writers and a celebratory ribbon cutting. Being weary of pandemic precautions and COVID-19 challenges, we crafted targeted press lists of food and travel writers across the nation and were able to pitch and secure six out-of-town media guests. The exclusive media preview allowed writers to experience Casa Don Alfonso firsthand and interview Mario Iaccarino while on-site. Finally, we arranged a celebratory ribbon cutting ceremony with local dignitaries and writers, securing on-air television coverage and post-event placements.

Green Olive Media developed and maintained a social media presence on Facebook and Instagram to build a following and thoughtfully engage with the restaurant’s followers. We centered our social media strategy around creating, organizing and planning content that highlighted the experience of dining at Casa Don Alfonso. Strategies focused on celebrating Mediterranean cuisine and generating both awareness & excitement around special events and holidays. We focused on developing relationships with media and influencers to showcase Casa Don Alfonso on social media to a larger audience.
 

Over the years, the St. Louis food and beverage scene has given rise to a multitude of new and exciting restaurants and bars. When The Ritz-Carlton, St. Louis began strategizing a new direction for their in-house restaurant, they wanted it to tell its own story, while making sure it remained aligned with Ritz-Carlton brand promises. Enter Mario Iaccarino and his family’s international hospitality legacy. The Iaccarino’s have been in the hotel and restaurant business for generations, since the opening of the original Don Alfonso 1890 in S’ant Agata, Italy. The exuberance they bring to every detail of service is unmistakable. Casa Don Alfonso would be no different.

The Ritz-Carlton, St. Louis engaged Green Olive Media to convey the rich history of the Iaccarino family, highlighting the charm and sophistication they would bring to the brand experience. While the original Don Alfonso 1890 is Michelin starred, Casa Don Alfonso embarked on a more casual path. The restaurant would invite hotel guests and locals alike to embrace the essence of the Mediterranean spirit. The branding and design for Casa Don Alfonso took a playful approach with influences from the Iaccarino story and the Italian landscape. The tones of lilac throughout the beautifully designed interiors echo the hues of wisteria found throughout the Sorrentine Peninsula. Colorful watercolor illustrations take inspiration from the hand painted Italian signs outside family homes and local eateries. They also feel harmonious alongside the artisan crafted tiles seen throughout Casa Don Alfonso, mimicking the painter’s hand. Green Olive Media also worked with The Ritz-Carlton team to produce an expansive takeaway program, branding every element possible to bring the beauty and taste of Italy to people’s homes. The system is approachable and adds the same surprise and delight to meals enjoyed outside of the restaurant.

To create buzz surrounding the restaurant’s opening, Green Olive Media curated a robust strategy featuring an exclusive media preview for national writers and a celebratory ribbon cutting. Being weary of pandemic precautions and COVID-19 challenges, we crafted targeted press lists of food and travel writers across the nation and were able to pitch and secure six out-of-town media guests. The exclusive media preview allowed writers to experience Casa Don Alfonso firsthand and interview Mario Iaccarino while on-site. Finally, we arranged a celebratory ribbon cutting ceremony with local dignitaries and writers, securing on-air television coverage and post-event placements.

Green Olive Media developed and maintained a social media presence on Facebook and Instagram to build a following and thoughtfully engage with the restaurant’s followers. We centered our social media strategy around creating, organizing and planning content that highlighted the experience of dining at Casa Don Alfonso. Strategies focused on celebrating Mediterranean cuisine and generating both awareness & excitement around special events and holidays. We focused on developing relationships with media and influencers to showcase Casa Don Alfonso on social media to a larger audience.

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media