Nearly a decade ago, Jackmont Hospitality was half of the team that opened One Flew South at Hartsfield-Jackson Atlanta International Airport, becoming the first airport restaurant in the U.S. to be named a contender for the prestigious James Beard Award. Eager to develop a second independent concept, Jackmont brought the Green Olive team on board at ground level, as they did Atlanta native, entertainer and restaurateur Chris ‘Ludacris’ Bridges. The new restaurant and bar, serving Southern-style comfort food and locally-sourced beers, would be named Chicken+Beer, after Bridges’ third studio album released in 2003. Green Olive was excited to spearhead branding and public relations efforts to ensure the new concept’s success in the world’s busiest airport.

Nearly a decade ago, Jackmont Hospitality was half of the team that opened One Flew South at Hartsfield-Jackson Atlanta International Airport, becoming the first airport restaurant in the U.S. to be named a contender for the prestigious James Beard Award. Eager to develop a second independent concept, Jackmont brought the Green Olive team on board at ground level, as they did Atlanta native, entertainer and restaurateur Chris ‘Ludacris’ Bridges. The new restaurant and bar, serving Southern-style comfort food and locally-sourced beers, would be named Chicken+Beer, after Bridges’ third studio album released in 2003. Green Olive was excited to spearhead branding and public relations efforts to ensure the new concept’s success in the world’s busiest airport.

SERVICES

Logo Design
Environmental Graphics
Menu Design
Packaging Design
Website Design
Collateral Design
Signage Design
Food & Beverage Photography
Communications Collateral
Media Kit Development
National & Regional Media Outreach
On & Off-Site Events Marketing
Off-Site Events Marketing
Media Training
Social Media Content Creation
Influencer Engagement
Community Relations
Partnership Development

SERVICES

Logo Design
Environmental Graphics
Menu Design
Packaging Design
Website Design
Collateral Design
Signage Design
Food & Beverage Photography
Communications Collateral
Media Kit Development
National & Regional Media Outreach
On & Off-Site Events Marketing
Off-Site Events Marketing
Media Training
Social Media Content Creation
Influencer Engagement
Community Relations
Partnership Development

In today’s market, creating a sense of place within airport eateries is ever important in its ability to forge connections with the consumer at an emotional level. The Chicken+Beer brand visuals, ranging from everything from logo design to large-scale environmental treatments, were devel-oped to speak to the cultural and social landscape of today’s South. Using the aesthetics of a tra-ditional meat-and-three as the foundation for inspiration, the Green Olive design team worked to provide a fresh, clean, and contemporary interpretation of Southern dining culture in a casual and approachable way. Additionally, Green Olive Media implemented a robust communications strat-egy to present Chicken+Beer to as many key stakeholders and press representatives as possible to grow the consumer base and garner traditional and non-traditional media coverage (including but not limited to newspapers, magazines, pertinent websites, radio and broadcast placements, and social media influencer engagement); to develop a landscape of seamless brand integration across all social media platforms and develop creative social engagement; and to extend word-of-mouth reach that generates awareness and excitement for the brand by way of compelling events marketing. On a national level, we generated media awareness with earned media placements that expanded upon the local market rhetoric and promoted the brand’s overarching narrative.

In today’s market, creating a sense of place within airport eateries is ever important in its ability to forge connections with the consumer at an emotional level. The Chicken+Beer brand visuals, ranging from everything from logo design to large-scale environmental treatments, were devel-oped to speak to the cultural and social landscape of today’s South. Using the aesthetics of a tra-ditional meat-and-three as the foundation for inspiration, the Green Olive design team worked to provide a fresh, clean, and contemporary interpretation of Southern dining culture in a casual and approachable way. Additionally, Green Olive Media implemented a robust communications strat-egy to present Chicken+Beer to as many key stakeholders and press representatives as possible to grow the consumer base and garner traditional and non-traditional media coverage (including but not limited to newspapers, magazines, pertinent websites, radio and broadcast placements, and social media influencer engagement); to develop a landscape of seamless brand integration across all social media platforms and develop creative social engagement; and to extend word-of-mouth reach that generates awareness and excitement for the brand by way of compelling events marketing. On a national level, we generated media awareness with earned media placements that expanded upon the local market rhetoric and promoted the brand’s overarching narrative.