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Richards'
Southern
Fried
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When James Beard-nominated chef Todd Richards approached Green Olive about branding his fried chicken concept, we got to work creating a visual identity that pays homage to the past through the use of layered type and light-hearted illustration (note the graphical reference to the “fox in the henhouse).

The brand is evocative of vintage restaurant signage, with its references to luncheonettes and diners of the era. The geometric, condensed lettering evokes a sense of modernity, while the supporting type, reminiscent of painted signage, adds playfulness and looks back to decades past.

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Atlanta

Atlanta

Atlanta

Atlanta

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media