Anchored in the storied heart of downtown Athens, Georgia, The Bell Hotel stands as a reimagined iconwithin the century-old walls of the historic Bell Building. Originally constructed in 1916 as the Southern BellTelephone & Telegraph Company’s regional headquarters, this Neoclassical Revival masterpiece, designedby renowned architect P. Thornton Marye, once served as the nerve center of communication for theSoutheast. Today, thanks to the vision of the Foster family and a meticulous restoration led by expertarchitects and designers, The Bell welcomes guests into a world where timeless grandeur meetscontemporary sophistication. Each space hums with the building’s rich past while embracing modernluxuries, offering an experience that blends the warmth of Southern hospitality with the refined charm of aEuropean-style boutique stay. Whether you’re here to explore Athens’ vibrant music scene, savor its culinarytreasures, join in the revelry of game day, or simply unwind in elegantly appointed surroundings, The Bellinvites you to be part of its next chapter in history.

Nearly a decade ago, Jackmont Hospitality was half of the team that opened One Flew South at Hartsfield-Jackson Atlanta International Airport, becoming the first airport restaurant in the U.S. to be named a contender for the prestigious James Beard Award. Eager to develop a second independent concept, Jackmont brought the Green Olive team on board at ground level, as they did Atlanta native, entertainer and restaurateur Chris ‘Ludacris’ Bridges. The new restaurant and bar, serving Southern-style comfort food and locally-sourced beers, would be named Chicken+Beer, after Bridges’ third studio album released in 2003. Green Olive was excited to spearhead branding and public relations efforts to ensure the new concept’s success in the world’s busiest airport.

SERVICES

Naming
Brand Narrative
Logo Design
Website Design
Collateral Design
Signange & Environmental Graphics
Strategic Brand Positioning & Messaging
Sales & Marketing Materials
Creative Copywriting
Traditional Public Relations & Story Pitching
Community Relations & Partnership Development
Off-Premise Event Coordination and Marketing
On-Premise Event Development and Coordination
Social Media Marketing

SERVICES

Logo Design
Environmental Graphics
Menu Design
Packaging Design
Website Design
Collateral Design
Signage Design
Food & Beverage Photography
Communications Collateral
Media Kit Development
National & Regional Media Outreach
On & Off-Site Events Marketing
Off-Site Events Marketing
Media Training
Social Media Content Creation
Influencer Engagement
Community Relations
Partnership Development

With reverence for the building’s storied past and the vibrant character of downtown Athens, Green OliveMedia approached the naming and branding of The Bell Hotel as an opportunity to seamlessly unite heritage and modern hospitality. The chosen name, “The Bell,” honors the property’s origins as the Southern BellTelephone & Telegraph Company headquarters while symbolizing the timeless ideals of service,attentiveness, and welcome. The visual identity takes cues from the original Southern Bell mark,reinterpreting its form through a contemporary lens that feels at once elevated and inviting. Balancing therefinement of an upscale boutique stay with the warmth of small-town charm, the system’s adaptable marksand thoughtful applications create a sense of place that resonates across every touchpoint — from strikingexterior signage to the nuanced details woven into the hotel’s interiors. Together, these elements craft abrand experience that captures Athens’ unique blend of history, culture, and hospitality.

In today’s market, creating a sense of place within airport eateries is ever important in its ability to forge connections with the consumer at an emotional level. The Chicken+Beer brand visuals, ranging from everything from logo design to large-scale environmental treatments, were devel-oped to speak to the cultural and social landscape of today’s South. Using the aesthetics of a tra-ditional meat-and-three as the foundation for inspiration, the Green Olive design team worked to provide a fresh, clean, and contemporary interpretation of Southern dining culture in a casual and approachable way. Additionally, Green Olive Media implemented a robust communications strat-egy to present Chicken+Beer to as many key stakeholders and press representatives as possible to grow the consumer base and garner traditional and non-traditional media coverage (including but not limited to newspapers, magazines, pertinent websites, radio and broadcast placements, and social media influencer engagement); to develop a landscape of seamless brand integration across all social media platforms and develop creative social engagement; and to extend word-of-mouth reach that generates awareness and excitement for the brand by way of compelling events marketing. On a national level, we generated media awareness with earned media placements that expanded upon the local market rhetoric and promoted the brand’s overarching narrative.