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Mason's

Nashville, TN

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Mason's

Nashville, TN

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Mason's

Nashville, TN

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Mason's

Nashville, TN

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Located in the Loews Vanderbilt Hotel, the idea for Mason’s was conceived as the hotel was undergoing a multimillion dollar renovation and needed a fresh restaurant concept. Loews Vanderbilt Hotel wanted to appeal to hotel guests, tourists and locals by creating a restaurant and bar that would celebrate a tradition of inventive southern cuisine and a sense of heritage while being definitively ‘Nashville Proud’.

Located in the Loews Vanderbilt Hotel, the idea for Mason’s was conceived as the hotel was undergoing a multimillion dollar renovation and needed a fresh restaurant concept. Loews Vanderbilt Hotel wanted to appeal to hotel guests, tourists and locals by creating a restaurant and bar that would celebrate a tradition of inventive southern cuisine and a sense of heritage while being definitively ‘Nashville Proud’.

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SERVICES

Brand Positioning & Messaging
Print Design
Packaging Design
Website Design
Menu Design
Collateral Design
Media Kit Development
Media Kit Distribution
Traditional Public Relations
Story Pitching
Social Media Marketing
Community Relations
Partnership Development
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Coordination

SERVICES

Brand Positioning & Messaging
Print Design
Packaging Design
Website Design
Menu Design
Collateral Design
Media Kit Development
Media Kit Distribution
Traditional Public Relations
Story Pitching
Social Media Marketing
Community Relations
Partnership Development
Off-Premise Event Coordination
Off-Premise Event Marketing
On-Premise Event Development
On-Premise Event Coordination

SERVICES

Strategic Brand Messaging
Strategic Brand Positioning
Traditional Public & Media Relations
Community Relations
Partnership Development
Special Event Development
Communications Collateral
Apparel Design
Website Design

SERVICES
Local Media Outreach across 4 DMA’s
Regional Media Outreach across 4 DMA’s
National Media Outreach
Influencer Engagement
On-Site Events
Off-Site Events
Partnerships
Media Training

PROCESS

PROCESS

Green Olive Media worked with the Loews Vanderbilt Hotel team to focus the vision for Mason’s. Through engaging in conversations, research and branding exercises, the concept for Mason’s came to life. The team had the vision for an inventive southern concept that celebrated the heritage and tradition of southern cuisine, while being definitively ‘Nashville Proud’. With roots firmly planted in southern soil, Mason’s would create unique twists and modern interpretations of classic southern recipes. Traditional southern cooking would be approached with a classic French technique, resulting in the delightfully unexpected experience of a ‘Southern Brasserie’. Across from Mason’s would be Mason Bar. Having its own distinct personality, Mason Bar would be a rustic, welcoming bar equally devoted to southern heritage. The bar would focus on classic pre-prohibition cocktails, southern whiskeys, and local beers & liquors. The bar would have the unassuming air of a southern “Public House” — a communal eating and drinking space in the base of an inn or lodging house.

 With this vision set, the design team began to explore and create an aesthetic approach that would communicate the brand’s character. With a heavy focus on hand-rendered and southern vintage elements, a visual system was created that reflected Mason’s artisanal, elegant and unassuming character. Vintage iconography and lettering were approached with a modern twist, while being applied and presented on custom-made leather bar books and reclaimed wooden boards. All of these elements culminate to create a visual system that feels unexpected, artisanal, and definitively southern.

 With the opening of Mason’s and Mason Bar, the Green Olive Media communications team identified a need to establish the food and beverage program at the Loews Vanderbilt as an exceptional advancement in hotel dining, as well as positioning it to hold up in the highly competitive Nashville dining landscape. If executed properly, the public relations campaign surrounding the opening would create public and media awareness of Mason’s and Mason Bar on a local and regional level. This would have the added incentive of drawing renewed attention to the Loews Vanderbilt Hotel and its grand reopening. With these goals in mind, the communications team implemented an aggressive public relations plan that began with finding up and coming chef Brandon Frohne and using him to reinforce the image of Mason’s and Mason Bar as a chef-driven concepts. Frohne immediately understood the concept and worked to create a menu that allowed Green Olive Media to bring focus to interesting and playful items. In addition to establishing Chef Frohne as the spokesperson of the restaurant and pitching the concept to heavy hitting press contacts, Green Olive planned two separate opening events to introduce the concepts to both the media and the public. Throughout the scope of the public relations and marketing campaign, the communications team worked closely with the design team to make sure that brand identity, messaging, and vision remained cohesive throughout all aspects of execution.

With each new unit opening, Green Olive Media tailored a series of special events to introduce the Holler & Dash brand to the market while creating impactful relationships with potential customers and brand ambassadors. For each strategic activation, the Green Olive Media team spearheaded all aspects of event facilitation including market research, curating a target guest list of press representatives and influencers, invitation outreach and RSVP management, sourcing and securing vendors within a given budget, run-of-show creation, and day-of facilitation including event management.

Green Olive Media worked with the Loews Vanderbilt Hotel team to focus the vision for Mason’s. Through engaging in conversations, research and branding exercises, the concept for Mason’s came to life. The team had the vision for an inventive southern concept that celebrated the heritage and tradition of southern cuisine, while being definitively ‘Nashville Proud’. With roots firmly planted in southern soil, Mason’s would create unique twists and modern interpretations of classic southern recipes. Traditional southern cooking would be approached with a classic French technique, resulting in the delightfully unexpected experience of a ‘Southern Brasserie’. Across from Mason’s would be Mason Bar. Having its own distinct personality, Mason Bar would be a rustic, welcoming bar equally devoted to southern heritage. The bar would focus on classic pre-prohibition cocktails, southern whiskeys, and local beers & liquors. The bar would have the unassuming air of a southern “Public House” — a communal eating and drinking space in the base of an inn or lodging house.

With this vision set, the design team began to explore and create an aesthetic approach that would communicate the brand’s character. With a heavy focus on hand-rendered and southern vintage elements, a visual system was created that reflected Mason’s artisanal, elegant and unassuming character. Vintage iconography and lettering were approached with a modern twist, while being applied and presented on custom-made leather bar books and reclaimed wooden boards. All of these elements culminate to create a visual system that feels unexpected, artisanal, and definitively southern.

With the opening of Mason’s and Mason Bar, the Green Olive Media communications team identified a need to establish the food and beverage program at the Loews Vanderbilt as an exceptional advancement in hotel dining, as well as positioning it to hold up in the highly competitive Nashville dining landscape. If executed properly, the public relations campaign surrounding the opening would create public and media awareness of Mason’s and Mason Bar on a local and regional level. This would have the added incentive of drawing renewed attention to the Loews Vanderbilt Hotel and its grand reopening. With these goals in mind, the communications team implemented an aggressive public relations plan that began with finding up and coming chef Brandon Frohne and using him to reinforce the image of Mason’s and Mason Bar as a chef-driven concepts. Frohne immediately understood the concept and worked to create a menu that allowed Green Olive Media to bring focus to interesting and playful items. In addition to establishing Chef Frohne as the spokesperson of the restaurant and pitching the concept to heavy hitting press contacts, Green Olive planned two separate opening events to introduce the concepts to both the media and the public. Throughout the scope of the public relations and marketing campaign, the communications team worked closely with the design team to make sure that brand identity, messaging, and vision remained cohesive throughout all aspects of execution.

With each new unit opening, Green Olive Media tailored a series of special events to introduce the Holler & Dash brand to the market while creating impactful relationships with potential customers and brand ambassadors. For each strategic activation, the Green Olive Media team spearheaded all aspects of event facilitation including market research, curating a target guest list of press representatives and influencers, invitation outreach and RSVP management, sourcing and securing vendors within a given budget, run-of-show creation, and day-of facilitation including event management.

Green Olive Media worked with the Loews Vanderbilt Hotel team to focus the vision for Mason’s. Through engaging in conversations, research and branding exercises, the concept for Mason’s came to life. The team had the vision for an inventive southern concept that celebrated the heritage and tradition of southern cuisine, while being definitively ‘Nashville Proud’. With roots firmly planted in southern soil, Mason’s would create unique twists and modern interpretations of classic southern recipes. Traditional southern cooking would be approached with a classic French technique, resulting in the delightfully unexpected experience of a ‘Southern Brasserie’. Across from Mason’s would be Mason Bar. Having its own distinct personality, Mason Bar would be a rustic, welcoming bar equally devoted to southern heritage. The bar would focus on classic pre-prohibition cocktails, southern whiskeys, and local beers & liquors. The bar would have the unassuming air of a southern “Public House” — a communal eating and drinking space in the base of an inn or lodging house.

With this vision set, the design team began to explore and create an aesthetic approach that would communicate the brand’s character. With a heavy focus on hand-rendered and southern vintage elements, a visual system was created that reflected Mason’s artisanal, elegant and unassuming character. Vintage iconography and lettering were approached with a modern twist, while being applied and presented on custom-made leather bar books and reclaimed wooden boards. All of these elements culminate to create a visual system that feels unexpected, artisanal, and definitively southern.

With the opening of Mason’s and Mason Bar, the Green Olive Media communications team identified a need to establish the food and beverage program at the Loews Vanderbilt as an exceptional advancement in hotel dining, as well as positioning it to hold up in the highly competitive Nashville dining landscape. If executed properly, the public relations campaign surrounding the opening would create public and media awareness of Mason’s and Mason Bar on a local and regional level. This would have the added incentive of drawing renewed attention to the Loews Vanderbilt Hotel and its grand reopening. With these goals in mind, the communications team implemented an aggressive public relations plan that began with finding up and coming chef Brandon Frohne and using him to reinforce the image of Mason’s and Mason Bar as a chef-driven concepts. Frohne immediately understood the concept and worked to create a menu that allowed Green Olive Media to bring focus to interesting and playful items. In addition to establishing Chef Frohne as the spokesperson of the restaurant and pitching the concept to heavy hitting press contacts, Green Olive planned two separate opening events to introduce the concepts to both the media and the public. Throughout the scope of the public relations and marketing campaign, the communications team worked closely with the design team to make sure that brand identity, messaging, and vision remained cohesive throughout all aspects of execution.

RESULTS

RESULTS

RESULTS

Within their first few months of business, Mason’s and Mason Bar saw a warm reception by visitors and locals alike. The branding and design elements created by Green Olive Media have been seamlessly incorporated into the physical space to create a strong signature visual identity. All of the elements of the public relations campaign including media outreach, social media strategies, messaging, and community relations, via special events and programming, have proved successful in establishing Mason’s and Mason Bar as a casual, neighborhood hangout with exceptional provisions. In its early life, Mason’s and Mason Bar harvested both local and regional press placements. In April 2013, they were featured in Southern Living’s “Daily South Hot List” as well as inclusion in the Atlanta Journal-Constitution (May 2013). In Spring 2013, the impending Mason’s and Mason Bar opening received featured coverage in many local and regional publications including Southeast Food Service News (March 2013), The Tennessean (May 2013) and City Paper (May 2013). Since opening, Mason’s has received positive reviews from several bloggers such as Dinner with Nerds (May 2013) and Eat. Drink. Smile. (May 2013). As of 2014, Mason’s and Mason Bar garnered more than 200,000 total impressions since February of the previous year on the local, regional and national scale.

Within their first few months of business, Mason’s and Mason Bar saw a warm reception by visitors and locals alike. The branding and design elements created by Green Olive Media have been seamlessly incorporated into the physical space to create a strong signature visual identity. All of the elements of the public relations campaign including media outreach, social media strategies, messaging, and community relations, via special events and programming, have proved successful in establishing Mason’s and Mason Bar as a casual, neighborhood hangout with exceptional provisions. In its early life, Mason’s and Mason Bar harvested both local and regional press placements. In April 2013, they were featured in Southern Living’s “Daily South Hot List” as well as inclusion in the Atlanta Journal-Constitution (May 2013). In Spring 2013, the impending Mason’s and Mason Bar opening received featured coverage in many local and regional publications including Southeast Food Service News (March 2013), The Tennessean (May 2013) and City Paper (May 2013). Since opening, Mason’s has received positive reviews from several bloggers such as Dinner with Nerds (May 2013) and Eat. Drink. Smile. (May 2013). As of 2014, Mason’s and Mason Bar garnered more than 200,000 total impressions since February of the previous year on the local, regional and national scale.

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Atlanta

Atlanta

Atlanta

Atlanta

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

165 Ottley Drive NE, Ste. 205
Atlanta, Georgia 30324
Main Office: (404) 815-9327
New Business: (404) 966-1655

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media

© Green Olive Media